Profit Is A Choice

Today's podcast is a conversation with Shelly Warren. Shelly is a women's leadership advisor, and she's the host of the “Stacking Your Team” podcast. Her expertise is in helping small business owners develop and nurture a leadership team so that they can take over the day-to-day operations, giving you, the owner, more time for growth, conversations, and decision-making. I hope you enjoy the podcast.

• Career path

• Management

• Team building  

• Defer to your experts, ask them for their point of view, and then you can take that one step further by making sure that you showcase that individual to your clients and your customers.  Shelli Warren 

   

• The company could be terrible, and the manager could be great. We're going to stay because we are somewhat tethered to that manager. They're watching out for us, they're caring for us, they're leading us, they're growing us, but they're acting like a coach for us, and they're moving us around.  Michele Williams 

   

• A players want to work with other A players, and they want to work alongside an A player leader.  Shelli Warren 

   

• The team that got you here may not be the team that will get you there.  Michele Williams 

• Email: [email protected]

• Facebook: Scarlet Thread Consulting

• Instagram: @ScarletThreadATL

• Website: ScarletThreadConsulting.com

• LinkedIn: Michele Williams

• Website: www.stackingyourteam.com/  

• Email: [email protected]  

• LinkedIn: https://www.linkedin.com/in/shelliwarren2/

• Instagram: @StackingYourTeam

• Facebook: @Shelli Warren

• YouTube: @StackingYourTeam

• CFO2GO

• Work with Me

• Metrique Solutions

• Michele’s 3 courses:  Pricing Without Emotion, Understanding Your Financials, and Master Your Profit 

• It's Okay to be The Boss by Bruce Tulgan

• Necessary Endings by Dr Henry Cloud

Are you hungry for more? Subscribe now to receive two free coaching emails per month, personally crafted by Michele! Delivered every two weeks, these emails are packed with valuable insights, actionable strategies, and thought-provoking ideas to guide you on your business transformation journey towards greater success.

With me today is Kamala Nair. Kamala is a meticulous copywriter, a brand voice expert, and a published novelist with more than 20 years of professional writing experience. Our focus today will be on email messaging surrounding your conversion and nurture campaigns. Listen in as we talk about the importance of storytelling in your messaging.

• Email Marketing

• Storytelling

• Conversion Campaigns

• Vulnerability In Business 

• Humans are wired for story. It’s how we make sense of the world.  Kamala Nair 

   

• People need the words. They need to sit with the words. They need to chew on the words. They need to absorb them and digest them before they make a move.  Michele Williams

   

• Email is a much more intimate and direct form of communication than something like social media.  Kamala Nair 

   

• There is a happy medium between no CTA and beating them over the head with a CTA and the Ginsu knife thing. There's something in the middle. And I think each of us has to find where that middle ground is for us and for our leaders.  Michele Williams 

• Email: [email protected]

• Facebook: Scarlet Thread Consulting

• Instagram: @ScarletThreadATL

• Website: ScarletThreadConsulting.com

• LinkedIn: Michele Williams

• Website: www.kamalanairinc.com/ 

• Email: [email protected] 

• LinkedIn: @KamalaNair

• Instagram: @KamalaNair

• CFO2GO

• Work with Me

• Metrique Solutions

• Michele’s 3 courses:  Pricing Without Emotion, Understanding Your Financials, and Master Your Profit 

Are you hungry for more? Subscribe now to receive two free coaching emails per month, personally crafted by Michele! Delivered every two weeks, these emails are packed with valuable insights, actionable strategies, and thought-provoking ideas to guide you on your business transformation journey towards greater success.

Joining me today is Gary Arblaster of Arblaster Consulting. Gary is a finance expert, and he is on a journey to help us recognize our mindset around money and communications. He has created an assessment called the 41 Financial Personality Assessment, which is a tool that links personality traits to financial choices. We're going to talk about money, individual wiring, and how that affects our decision-making and communication around money today on the podcast.

• Financial Personality 

• Communication 

• Uniqueness 

• Leadership 

• I've said it a thousand times, money is amoral. It's what we do with money.  Michele Williams 

   

• We make decisions based on two things, to fulfill an inner need or to protect us from what we fear most.  Gary Arblaster 

   

• If we think about it, the DISC personality test is really saying, here are some of your personality traits that show up in how you work and communicate and everything else. And money is no different in that regard.  Michele Williams 

   

• When fears come out and fears start to set in, that's when we shift. So that's when our mindset needs to be the strongest because those who maintain the strongest mindset make it through the hardest challenges.  Gary Arblaster  

• Email: [email protected]

• Facebook: Scarlet Thread Consulting

• Instagram: @ScarletThreadATL

• Website: ScarletThreadConsulting.com

• LinkedIn: Michele Williams

• Website: http://www.arblasterconsulting.com

• Email: [email protected] 

• LinkedIn: gary-arblaster-jr

• CFO2GO

• Work with Me

• Metrique Solutions

• Making Millions and Going Broke by Gary Arblaster

• Find You Why by Simon Sinek 

• Gary’s 41 Financial Assessment 

• Michele’s 3 courses:  Pricing Without Emotion, Understanding Your Financials, and Master Your Profit 

Are you hungry for more? Subscribe now to receive two free coaching emails per month, personally crafted by Michele! Delivered every two weeks, these emails are packed with valuable insights, actionable strategies, and thought-provoking ideas to guide you on your business transformation journey towards greater success.

On the podcast today is Andrea Liebross. She's a business and life coach who works with high-achieving women entrepreneurs. She's the host of the podcast “Time to Level Up”, and just published a fantastic book called She Thinks Big. We're going to be talking about intention, integration, priorities, and agency in our business journey in our conversation with Andrea. I'm excited to have you join us.

• Strategy

• Fear

• Integration

• Intention

• Committed versus Interested

• We have to be intentional about having that necessary ending so that we can have a new beginning, so that we can track a new path and create a new course forward. It takes intention. Michele Williams

   

• If you think about a teeter-totter at a playground, that balancing, it's only balanced for a split second before one side goes up and one side goes down. I don't love balance. I really love this thought of how things can be integrated. Andrea Liebross

   

• What you own, you can change. I own the decision; therefore, I can change the decision. I own my choice. I could change the choice, but I own it. Which puts me in the power position of, this is my decision to make or my choice to make, and I'm not going to feel like it's happening to me. I'm going to feel like I'm participating in this process. A mental shift of power. Michele Williams

   

• You've already created your glass ceiling. We don't need to have that. Let's think beyond. Let's embrace the thought that you are a business owner that in every season your business is equal. There's no downside. So that's big thinking. And if you can make big decisions, it makes these choices easier, which are going to support, ultimately, the big thinking.  Andrea Liebross  

• Email: [email protected]

• Facebook: Scarlet Thread Consulting

• Instagram: @ScarletThreadATL

• Website: ScarletThreadConsulting.com

• LinkedIn: Michele Williams

• Website: AndreaLiebross.com

• Instagram: @AndreaLiebrossCoaching

• Email: [email protected]

• YouTube: @AndreaLiebrossCoaching

• Facebook: Andrea Liebross Coaching

• LinkedIn: Andrea Liebross

• X (Twitter): Andrea Liebross

• CFO2GO

• Work with Me

• Metrique Solutions

• Andrea’s Podcast “Time to Level Up”

• She Thinks Big by Andrea Liebross

• Necessary Endings by Dr. Henry Cloud

• Seven Primal Questions: Take Control Of The Hidden Forces That Drive You by Mike Foster

• Your Next Five Moves: Master the Art of Business Strategy by Patrick Bet-David

• It's Okay to be The Boss by Bruce Tulgan

Are you hungry for more? Subscribe now to receive two free coaching emails per month, personally crafted by Michele! Delivered every two weeks, these emails are packed with valuable insights, actionable strategies, and thought-provoking ideas to guide you on your business transformation journey towards greater success.

With me on the podcast today is Traci DeForge. Traci has over three decades of experience in broadcast media, executive management, and consulting for Fortune 500 businesses. She is the founder of Produce Your Podcast, and she's going to be sharing with us today how creating and having your own podcast can lead to profitable results in your life and in your business.

• Marketing

• Authenticity

• Leverage

• I think people just have to really understand when you make the decision to start a podcast, the fundamental thing that you want to think about is your why.  Traci DeForge 

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  Podcasts, truthfully, don't have to be ginormous and huge and reach the entire world. It just has to reach your ideal client for whatever purpose you have for that podcast. Michele Williams 

   

• If you change that person's perspective with one thought and you make a difference to that one person, that could change their life. Traci DeForge 

   

• I have met some of the most amazing people by hosting them on my podcast and talking to them. I've hired many of the people that I have talked to on my podcast because I'm usually interviewing somebody because I'm interested in what they're doing. Michele Williams 

• Email: [email protected]

• Facebook: Scarlet Thread Consulting

• Instagram: @ScarletThreadATL

• Website: ScarletThreadConsulting.com

• LinkedIn: Michele Williams

• Website: Produce Your Podcast

• Facebook: @tracideforge

• Instagram: @produceyourpodcast

• Email: [email protected]

• YouTube: @produceyourpodcast

• LinkedIn: @tracilongdeforge

• CFO2GO

• Work with Me

• Metrique Solutions

• Journey to There podcast

Are you hungry for more? Subscribe now to receive two free coaching emails per month, personally crafted by Michele! Delivered every two weeks, these emails are packed with valuable insights, actionable strategies, and thought-provoking ideas to guide you on your business transformation journey towards greater success.

Learn More 

With me today is Kate Wood of Worth Preserving. Kate partners with property owners, designers, architects, trades, and others to rescue, rehabilitate, and determine what is worth preserving in historic homes and buildings. Recently, Kate completed my CFO2GO program, and the results that she has had in just a few short months have been astounding. In this episode, we're going to talk to Kate to understand a little of her journey to reclaim the love she has for her work, to be able to make money doing it, and to have the ability to make magic as she works with her clients every day.

• Loss Leaders

• Financial Planning

• Shifted Orientation

• Practice of Financials

• It is the merging, that intersection between the strategy and the plan and who I am and what I'm trying to do and how I'm going to price it and how I'm going to manage the money and how I'm going to run it through my company. That intersection is where the magic happens for the business owner and for the business as a whole.  Michele Williams 

   

• I go back to my final report and I am in Metrique every month putting in my numbers and making adjustments. Kate Wood 

   

• Thinking about our financials as a practice gives us the ability to continually practice getting them and keeping them in alignment with all the things that we're doing. Michele Williams 

   

• It is a constant tweaking and evolution and I'm just excited about the business now because I do think of it as a business that has value and not just to me, but to other people. Kate Wood  

• Email: [email protected]

• Facebook: Scarlet Thread Consulting

• Instagram: @ScarletThreadATL

• Website: ScarletThreadConsulting.com

• LinkedIn: Michele Williams

• Website: Worth Preserving

• Instagram: @worthpreserving

• Email: [email protected] 

• YouTube: @KateWoodWorthPreserving

• CFO2GO

• Work with Me

• Metrique Solutions

• Worth Preserving: Weekly Newsletter and Free Download for Interior Designer

Are you hungry for more? Subscribe now to receive two free coaching emails per month, personally crafted by Michele! Delivered every two weeks, these emails are packed with valuable insights, actionable strategies, and thought-provoking ideas to guide you on your business transformation journey towards greater success.

Robyn Thomas is joining us today on the podcast. Robyn has an architecture degree from Auburn, and she has merged that education with her love of design to provide a one-stop architecture offer specializing in design completion and optimization. She calls it the master of done. I love that so much. Today we're going to delve into feasibility, what it is, why it's needed, and when is the right time for the conversation around it. Enjoy the podcast.

• Metrics

• Processes

• Project Management

• Teamwork

• We sometimes get so enamored with the result that we don't look at the result and then backpedal our way through it to get to the beginning   Robyn Thomas 

   

• I'm all about feasibility... It's really saying, what are the resources available and how can we best use them?  Michele Williams 

   

• There are indicators and metrics that we can pull into our discovery call, or consultation process that we want to introduce early, way before we get into what color are the walls.    Robyn Thomas 

   

• I think that in feasibility, sometimes people again have the idea that they're fighting against you to get something done, even though it's not you, it's what you're bringing up, the budget, the timeline. You're the representation of those things.   Michele Williams 

• Email: [email protected]

• Facebook: Scarlet Thread Consulting

• Instagram: @ScarletThreadATL

• Website: ScarletThreadConsulting.com

• LinkedIn: Michele Williams

• Website: www.robynstudios.com 

• Facebook: rs.homeguidestudio

• Instagram: @rs.homeguidestudio

• Email: [email protected] 

• Pinterest: robynstudiosga/ 

• CFO2GO

• Work with Me

• Metrique Solutions

I am so excited to be talking to you today. I'm actually so excited that I didn't wait and get all dolled up to be on the video part of the podcast. I decided in the middle of my work session just to stop and go ahead and share this message. So, I hope you are excited as I am, because we are going to talk about four strategies that will stop you from being underpaid. Do you know what it means to be underpaid? It means a high tolerance for low pay. I think that it is a problem, especially for creatives and certainly in the interior design industry. Now, some of you may be listening to this podcast and you may be thinking, hey, no problem here, I get paid all the time. But my question would be, do you take the money out of the company with ease, without feeling stressed? Some of you may be listening to the podcast and thinking, oh yeah, I have a high tolerance for low pay. Instead, I'm a people pleaser and I want to do great things for other people. Stay tuned because we're going to talk about the four strategies that will help you not be underpaid, but to be paid fairly and to be able to have a profitable company - at the same time 

• Value

• Worth

• Pricing strategy

• Career path 

•  People are paying you for what you know, or they're paying you for what you have the ability to learn and to know. Michele Williams

   

• People are willing to pay you for what you know.  Michele Williams

   

• Time is a currency that we spend in our calendar, and people will pay us for the time that we have available to devote to their project. Michele Williams

   

• We're all looking at what we can hand off to somebody else's task list. Stress relief is a big deal. Michele Williams

   

• Understanding pricing and understanding your attitude around it is really going to allow you to move forward with confidence and not cockiness. Michele Williams

   

• Email: [email protected]

• Facebook: Scarlet Thread Consulting

• Instagram: @ScarletThreadATL

• Website: ScarletThreadConsulting.com

• LinkedIn: Michele Williams

• Work with Me

• CFO2Go

• Metrique Solutions

Nicole Comis is a life and mindset coach, and she's passionate about helping driven professionals achieve their career goals without sacrificing their personal lives. She's certified by the International Coaching Federation and she's also a neurolinguistics programming master coach. Nicole's goal is for those that she works with to recognize that success comes from living a happy, healthy, and balanced life, whatever that might look like for them. If you're feeling tired or overwhelmed or not sure what to do next, this is the podcast for you. 

• Health

• Success

• Balance

• Mindset 

• The reason why we burn ourselves out and the reason why we work our butts off is because it's our programming. Whether it's a fear or a limiting belief or that's what dad did, that's what mom did. We are programmed to think that that's what we need to do, whether it's, I need to prove myself, I need to prove I'm worthy or not, that's just what is done, or you've got to work your butt off to make money. Nicole Comis 

   

• That makes me think of what grace has been bestowed upon me and upon my life and upon those I love or those I'm watching. Seeing the grace that we get every day, that is what makes me joyful. Michele Williams 

   

• The more that you can identify your fears and your limiting beliefs and understand where those come from, the more aligned you feel, and I do tell my clients, too, to really practice making decisions based on your vision and your values. Nicole Comis 

   

• When other people's ideas and influence get like that, we have to turn it off, and then we've got to be intentional about the influences of the people that we let speak into us. Michele Williams 

• Email: [email protected]

• Facebook: Scarlet Thread Consulting

• Instagram: @ScarletThreadATL

• Website: ScarletThreadConsulting.com

• LinkedIn: Michele Williams

• Website: https://www.nicolecomis.com

• Facebook: NicoleComisCoaching

• Instagram: @nicolecomis

• Email: [email protected]

• LinkedIn: nicolecomis

  Tic Tock: @nicolecomis

• CFO2GO

• Work with Me

• Metrique Solutions

• Necessary Endings by Dr. Henry Cloud 

• Life Fulfillment Exercise

• Sew Much More Podcast

• Podcast with Jennifer Looney: Creating a Board of Directors that Support You 

One size does not fit all. Okay, I just said it. I know that's going to be hard for some of you. But in our haste to get things done, to keep moving, to provide a service, often we're looking for that shortcut to success. We're looking to ride the elevator to the top instead of taking the stairs. Today, we will explore how to choose the right offer for our company and ultimately, for our customers. 

• Templates 

• Metrics 

• Problem Solving 

• Business Solutions 

• I've used templates. I have templates. I think they're awesome, but they're only as good as they know how to be used and how to be tweaked.  Michele Williams

   

• Simply purchasing a template without a complete understanding of the problem that it's solving is just going to create more busy work for your team, leave you lacking in the outcome desired, and it's honestly going to cause frustration.  Michele Williams

   

• Our goal here is to help you truly understand the challenge that you have and the problem that you're solving.  Michele Williams

   

• What we are dedicated to is empowering you to know how to read the signs, know how to determine what's needed, and knowing how to adjust your systems, whether they're purchased systems or created systems so that they can grow with your company.  Michele Williams

   

• Email: [email protected]

• Facebook: Scarlet Thread Consulting

• Instagram: @ScarletThreadATL

• Website: ScarletThreadConsulting.com

• LinkedIn: Michele Williams

• Work with Me

• CFO2Go

• Metrique Solutions