Different entrepreneurs use a variety of marketing strategies to influence your purchasing decisions. For example, business figures like Dave Ramsey often rely on fear-based tactics, encouraging people to avoid debt, stay away from credit cards, and embrace more conservative financial habits.

On the other hand, some entrepreneurs take a more aspirational approach, appealing to pleasure, desire, and the promise of a better life. Take Joanna Gaines, for example, her marketing often centers around the emotional payoff of creating a warm, inviting home. Through her products and brand, she sells a vision of comfort, beauty, and personal fulfillment.

So, which marketing tactic is more effective, or more beneficial, for you as a consumer? Let’s dive in and explore both sides!

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Entrepreneurs often find reasons to delay taking the leap and going all in on their business. One of the most common excuses? Insurance.

Insurance can feel like a luxury, especially when you’re only dedicating 10-15 hours a week to building your business. It seems out of reach, and understandably so.

But when I went all in, committing 40-50 hours a week to my business, I gave myself a $30,000 raise. 

Today, I want to give you a clear understanding of insurance and encourage you to see that it may not be as out of reach as you think.

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Taylor Swift and Travis Kelce are dominating the media right now,  and there’s no denying it.Both of their platforms are on a major upward trajectory, largely thanks to the new audiences they’re reaching together. Whether it’s through podcasts, merchandise, or GQ magazine features, they’ve mastered the art of staying relevant and expanding their reach.

Today, we’re diving into the same strategies they’re using to grow their influence. I challenge you to step outside your comfort zone, explore new angles, and approach your business with a fresh perspective.

Let’s go beyond the usual and connect with new audiences, together.

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Last Episode

Fairway Finest

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Taylor Swift has taken the internet by storm this past week — but was it all spontaneous, or a brilliantly executed marketing strategy? In this episode, we're diving into the power of marketing momentum and how Taylor has mastered the art of keeping the world watching ahead of her upcoming album release.

If you're an entrepreneur who is in the process of getting a message out to the world, this is the episode for you!

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Episode 421

I once heard that guilt makes a terrible business coach, and it stuck with me.

Today, I’m diving into the 5 biggest guilt trips we often carry: whether it’s from working too much, resting, or trying to balance home and business life. If you work from home, you know how easily guilt sneaks in.

These emotions are real and common, but they don’t have to control you. Let’s break down those walls and get equipped to tackle whatever guilt throws your way.

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Sabbatical: Business Edition

Sabbatical: Personal Edition

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Today I’m joined by Nell Stortz, my Director of Operations here at Team Allwood. She graciously stepped in and hosted a few episodes while I took a much-needed month-long sabbatical during July.

If you caught the last episode, you know that the break was great for my personal life, but today, we’re diving into the business side of things, which turned out being very successful for our team!

Nell and I talk about what it looked like behind the scenes, and I open up about how challenging it was to unplug from email, step away from social media, and cut off communication with my team and clients.

If you’ve been considering a sabbatical or just need some time away from your business, I hope this episode gives you the encouragement, and maybe a little strategy, to make it happen in your own life.

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Sabbatical Recap: The Personal Edition

How to use Voxer

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I Took July Off… and Chaos Showed Up Instead

I planned to take the entire month of July off, a much-needed break to rest, reset, and return to work feeling renewed.

But life had other plans.

From my son’s car getting stolen the day before his wedding, to sending my daughter off to Peru and then welcoming her back straight into a 5-day hospital stay… July turned out to be one of the most intense months of my life.

If you’re a woman trying to build or grow a business while life keeps throwing curveballs, this episode is for you. You’ll walk away reminded that you’re not alone, and that progress doesn’t require perfection.

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In today’s episode, Nell gets real about the common lies we often tell ourselves, lies that keep us stuck, making excuses, and ultimately holding our businesses back.

She breaks down the patterns that lead to stagnation and shares eye-opening statistics on what it actually takes to run a profitable business. If you’re ready to stop spinning your wheels and start seeing real growth, this episode is for you.

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Relationship advice, how we view money, and even the big one... how many years of our marriage have actually been happy? We dive into all of it! This episode is packed with fun, honest, and sometimes surprising questions that I know you’re going to LOVE. Jason and I sat down together once again to walk through your most burning questions, and of course, he brought his usual mix of humor and chaos.

We cover a wide range of topics, some lighthearted, some deep, and try to share a little wisdom from our own experience along the way. Whether you’re married, dating, or just curious, there’s something in here for you.

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Check out https://jenniferallwood.com/ for anything you need from me!

While I'm away on sabbatical, you're in for a treat, my amazing Director of Operations, Nell Stortz, is taking over! She's sharing powerful insights on the five essential systems your business needs to run on its own.

 Let me tell you, getting my business to the point where it runs without me has taken years of hard work and trial and error. It’s not easy, but it IS possible.

In this episode, Nell walks you through the key systems that have helped us create a business that runs smoothly without constant oversight. Whether you're just getting started or scaling fast, these insights will help you take a big step toward more freedom and less overwhelm. 

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Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360, here: https://equipt360.com/