What does it actually take for a thriving brick-and-mortar to make eCommerce half the business in 12 months? Morgan Lancaster breaks it down—brand, photography, Shopify setup, and the paid traffic engine that flipped the switch.

🔑 What you’ll learn

- How Morgan grew online sales from 5–10% to 50% of revenue in a year

- Why catalog ads are a top-of-funnel workhorse—and how to feed them

- The “website first, floor second” workflow that prevents stock conflicts

- Photography that converts: camera picks, natural light setup, and Lightroom basics

 - Building trust online: clean brand, curated new arrivals, and onsite collections

- Inventory planning when eComm ramps (wider vs. deeper, cash-flow realities)

- Local love: simple Google traffic ads to lift foot traffic

Join The Boutique Hub

Learn more about Boutique Hub Black

Morgan Lancaster & Ivy House Boutique

Website: ivyhouseboutique.com Facebook: facebook.com/shopivyhouseboutique Instagram: @ivyhouseboutique

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Ashley Alderson: Instagram    

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

In this week’s Five Minute Friday, Ashley Alderson reveals the missing link that might be holding your business back—employee reviews.

If you’ve ever said “kids these days don’t work like they used to,” this episode will challenge that mindset and give you tools to lead better. Learn how to coach your team like a basketball coach, set clear goals, and raise leaders—not leavers.

When your employees feel seen, heard, and supported, they become leaders in your business—not leavers. Employee reviews aren’t just a formality—they’re the key to building a confident, empowered, and high-performing team.

Key Takeaways:

• The 3-question framework for stay interviews

• Why your team needs to know “the score of the game”

• How EOS and quarterly reviews bring focus and accountability

• How feedback conversations can unlock growth and buy-in

Because when your team wins—you win.

📲 Let’s stay connected:

👉 DM me on Instagram: @ajalderson or @theboutiquehub

👉 Join the Community: https://tbhub.co/joinpodcast

Are you planning like a CEO or just staying busy?

In this solo episode, Ashley digs into how to plan like a CEO, not a busy entrepreneur. She breaks down the time vs. money mindset shift, her 4-part to-do list, and the weekly habits that make consistency inevitable. Ashley wraps things up with a guided tour through the 2026 Retail Planner (formerly the Boutique Boss Planner): sales and social tracking, checklists, monthly reviews, and how to use it with your manager or team.

You’ll Learn

• The CEO mindset that frees up time and scales revenue

• The 4 lists that remove overwhelm and increase focus

• How to pair paper + Trello + Google Calendar

• Time-blocking/theme days that stick

• What’s inside the 2026 Retail Planner and why the monthly review pages drive smarter decisions

👉 Check out the 2026 Retail Planner for youself: 2026 Retail Planner

Bundles & Member Pricing Members receive $10 off the planner and access to member pricing across Hub products and events. Check your member emails/Facebook groups for the code.

Join The Boutique Hub

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Ashley Alderson: Instagram    

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

In this Five Minute Friday, Ashley breaks down one of the biggest questions new listeners ask: How do I start my boutique?

Forget the myth of needing everything perfect from the start. Instead, learn why action, testing, and failing forward are key to launching your dream. Ashley shares the exact first steps every boutique owner should take—from protecting your brand name and trademark to defining your ideal customer avatar and building a strong foundation.

If you’re ready to start your boutique the right way, this episode points you in the right direction—and the Retail Owner Basics program is here to walk you through every step.

📲 Learn more TODAY! 

👉 RETAIL OWNER BASICS: https://tbhub.co/podcastrob 

👉 Join the Community: Join the Boutique Hub

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Ashley Alderson: Instagram    

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Want revenue you can count on—every month?

In this episode, Ashley interviews Sarah Williams, the “queen of subscription boxes,” on exactly how to launch and scale a profitable subscription box that funds your team, your rent, and your freedom. Sarah reveals the step-by-step from her first 44 subscribers to thousands—including pricing first (then product), margin targets, retention levers, tech stack choices, and the community strategy that keeps customers!

What else we talk about:

• Pricing first: use AOV to set price; back products into margin

• Margins that work: start ~45%, scale to 60–67% with buying power

• Retention: why community + live video drove 94% lifetime retention

• Upsell math: “ultimate” tiers and high-margin add-ons that subscribers love

Join The Boutique Hub

Sarah Williams & Launch Your Box with Sarah

Website: Launch Your Box Facebook: SubBoxwithSarah-Facebook Instagram: @howtostartasubbox

Additional resources for you!

➡️ Sarah's packaging cheat sheet

➡️ Curating a box experience

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Ashley Alderson: Instagram    

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Looking for fresh October marketing ideas to keep your boutique top of mind? 

It’s time to kick off October with fresh marketing ideas!  In this Five Minute Friday episode, I’m sharing some of my favorite engagement questions that you can use on TikTok, Instagram Stories, Reels, or your Facebook group to keep your customers talking and connected.

Because here’s the truth: only 3% of your audience is ready to buy right now—but engagement is what keeps the other 97% thinking about you until they are. From caramel apples and candy corn to haunted houses and pumpkin pics, these quick prompts will help you boost engagement and build stronger relationships with your audience this month.

If you’re craving even more ideas, check out the Small Business Marketing Handbook or explore all the resources inside Boutique Hub Membership.

 Join the Boutique Hub

 Small Business Marketing Handbook

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Ashley Alderson: Instagram    

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

What if running your own Facebook ads could be the key to finally going full-time in your boutique?

In this episode, I’m joined by Whitney Pope, founder of Lolo Viv and longtime Boutique Hub + Boutique Hub Black member. Whitney shares her inspiring journey from practicing law as a full-time attorney to building her boutique into a thriving career. She opens up about the challenges of balancing work, family, and a side hustle, the importance of batching and knowing your numbers, and why learning ads transformed her business.

Whitney also breaks down the myths about Facebook ads, explains why licensed products matter, and shows how ads fuel everything from inventory planning to social media. Whether you’re still side-hustling or ready to take the leap, this episode is full of practical strategies and encouragement for boutique owners.

Join The Boutique Hub

Learn more about Boutique Hub Black

Whitney Pope & Lolo Viv

Website: loloviv.com Facebook: facebook.com/lolovivboutique Instagram: @shoploloviv

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Ashley Alderson: Instagram    

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Too many boutique owners risk their entire business without realizing it — by selling dupes, knockoffs, or unlicensed products. The consequences can be devastating, from confiscated inventory to losing everything they’ve worked so hard to build.

In this episode of Five Minute Friday, Ashley Alderson shares the truth about trademark infringement and licensing agreements. Drawing from real-life examples in the retail industry, Ashley explains what every boutique owner needs to know to stay protected.

Key takeaways from this episode:

• Why selling dupes is illegal, even if it seems harmless

• Common examples: NFL, Disney, Louis Vuitton, Starbucks, and more

• How licensing agreements work and what to look for as a retailer

• Practical steps to avoid costly legal mistakes

Boutique owners put their heart and soul into building their brands. This episode is a timely reminder of how to protect that investment and avoid mistakes that could shut a business down overnight.

Stay connected with Ashley and The Boutique Hub: Instagram: @ajalderson (Follow Ashley on Instagram) | @theboutiquehub Learn more: Join The Boutique Hub Community

What does it take to turn a creative outlet into a thriving brand? Today I’m joined by Laci Hewett of Saltwater Boys, who shares her journey from nurse to entrepreneur and how printing t-shirts in her closet quickly grew into a national wholesale business. Laci talks about building strong partnerships with retailers, the importance of photography and merchandising in children’s apparel, and the lessons she’s learned about growth, marketing, and legacy along the way.

Resources:

• Saltwater Boys: Website | TikTok | Instagram | Facebook
• Laci Hewett:  LinkedIn
• Join The Boutique Hub
• Pink Friday 2025
• Ashley Alderson: Instagram    
• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

In this episode of Five Minute Friday, we’re answering another frequently asked question from retailers and small business owners: How much inventory should I really have on hand?

It’s one of the biggest challenges boutique owners face—and getting it wrong can tie up your cash flow, leave you with dead stock, or cost you sales when you don’t have enough on the floor. In this episode, Sarah from The Boutique Hub breaks down the science of buying inventory using an Open to Buy Plan, so you can stop guessing and start investing wisely.

🔑 Key Takeaways:

Why There’s No Easy Button

• Inventory decisions depend on seasonality, customer demand, and your current stock.

• Buying inventory is an investment, not guesswork.

The 5 Reports You Need

• Sales, discounts, on-hand inventory, receipts, and on-order commitments.

• Run these reports by category (denim, sweaters, accessories, etc.) for accuracy.

How an Open to Buy Plan Works

• Use your reports to calculate planned sales, markdowns, and ending inventory.

• Apply the formula by classification to forecast exactly how much to buy.

Avoid Overbuying & Underspending

• Too much inventory kills cash flow.

• Too little inventory means missed opportunities.

• Finding balance protects profit and positions your store for growth.

Not a member yet? These are the kinds of retail strategies waiting for you inside The Hub to help you grow smarter.

👉 Want more? Join The Boutique Hub: https://tbhub.co/podcastjoin