It’s time to set yourself up for success in 2025! As we reflect on this past year and all of its ups and downs, it’s important to think about what we need to work on to improve in the coming year. So, in this episode, I’m sharing five must-do things that you need to focus on and four key metrics I recommend keeping close track of as we move into the new year.

Resources: 

• Best Year Yet
• Retail Bootcamp
• 2025 Boutique Boss Planner
• Join The Boutique Hub Community 
• Ashley Alderson: Instagram 
• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

"Why is my business not working?" Many times when I'm asked struggle questions like this, I investigate to try to help—and I find a website filled with stock photos. So I'm here to tell you: stock photos are killing your brand. They make you look like everyone else, so there is no way to differentiate your brand. So what should you do instead? Listen in to today's Five Minute Friday to find out!

Resources:  

Join The Boutique Hub Community 

If you battle with ADD or ADHD and are looking for tips and resources to thrive through it, this episode is for you! Today we are joined by Danielle Resseguie, owner of Ruby Joy Boutique, to discuss the challenges and solutions she has found in her entrepreneurial journey as she battles ADD. Don’t miss this incredible conversation on dealing with the demands of business growth, how to set yourself up for success, the value of processes, and more.

Resources: 

• Danielle Resseguie : Website | Instagram

• Join The Boutique Hub Community 

• Ashley Alderson: Instagram 

• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Have you trademarked your business yet? This should be one of the very first things you do if you want to build a business to last. But before you do, in today's Five Minute Friday, I'm sharing a couple of quick things you should do when trademarking your business. Listen in to learn how to make sure you are being smart when protecting your business.

Resources:  

Join The Boutique Hub Community 

What do you think of when you hear the word "sales"? If you're one of the many people who think it’s all about pushy tactics and empty pitches, think again. In this episode, I'm joined by Dawn Grooters, founder of Broken Vessel Sales Solutions, who's here to break down how inside sales can help you recapture lost dollars and transform your sales strategy—without the stigma that often gets associated with selling.

Resources: 

• Dawn Grooters: Website | Instagram

• Join The Boutique Hub Community 

• Ashley Alderson: Instagram 

• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

What do you do when you find yourself looking at a ton of unsold inventory? Be honest—do you fall into the common trap of buying more stuff and telling yourself that the new items will sell better? If so, you're not alone. But you are stopping yourself from taking the time to figure out why the original inventory didn't sell, which is a very important step for running a leaner, more profitable business. So for today's Five Minute Friday, I'm sharing simple steps to help you get off the hamster wheel of compulsively buying and start taking control of your inventory.

Resources:  

Join The Boutique Hub Community 

Struggling to get the high-level support your small business needs? You’re not alone. Many small business owners struggle with this same thing, often piecing together information and hustling through challenges on their own. Enter Racheal Cook, Founder & CEO of the CEO Collective, who’s dedicated to changing that. In this episode, Racheal shares her mission to empower CEOs and small business owners with the tools and strategies they need to thrive.

Resources: 

• Rachael Cook / The CEO Collective: Website | Instagram 

• Boutique Summit 2025

• 2025 Boutique Boss Planner  

• Join The Boutique Hub Community 

• Ashley Alderson: Instagram 

• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Today's topic is one I'm hoping will save you a lot of stress this holiday season! Too often, I see retailers hustle, hustle, hustle during this time of year, but they're chasing the wrong goal—and missing out on precious holiday moments with their loved ones for nothing. So in this episode, I'm breaking down why you should not be aiming to sell more than you did last year, and what you should be aiming for instead. I also cover how to think about promotions vs sales so you can use both to make sure you're coming out ahead this holiday season.

Resources:  

Join The Boutique Hub Community 

Should you work with influencers? What’s it like to work with influencers? Why don’t influencers support small businesses? Or do they? Flourish in Frills owner Geordian Abel has the answers to these common questions and more, and she joins us today to shed light on how to leverage influence in your own business.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique

Resources:

• Geordian Abel - Flourish in Frills: Website | Instagram
• Pink Friday 2024
• Pink Friday Map
• Join The Boutique Hub Community
• 2025 Boutique Boss Planner 
• Ashley Alderson: Instagram 
• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

It's Pink Friday! This is the day when we see small business owners of all types coming together to collaborate and encourage the mission of shopping small first. And what better way to celebrate small businesses than breaking down how to calculate a very important number for every small business? I'm talking about your local economic impact. Listen in to learn how to figure out this number for your business, as well as how to use it to spread the word.

Resources:  

Join The Boutique Hub Community