Is golf the next big thing in fashion and lifestyle retail? Fresh off the PGA Show in Orlando—a major industry event that draws around 30,000 attendees—today's episode dives into how golf is transforming into a style-forward and inclusive lifestyle. Lisa Langas, Vice President of Business Development at PGA Golf Exhibitions, joins the show to highlight the growing demand for women's and boutique golf apparel, the sport's shift toward broader family participation, and how retailers can engage with these expanding markets.

Resources:

• Lisa Langas: Website | LinkedIn
• Join The Boutique Hub
• Ashley Alderson: Instagram
• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube