How do you cultivate a retail business that nurtures both customers and community? Liz Ferreira, owner of The Sweet Bay Shop, shares her journey of taking over her mother’s store and shaping it into a space that brings joy—both through plants and meaningful relationships.  

In this episode, Liz dives into the privilege of retail, the power of understanding your market, and how she balances family life with running a successful business. Whether you're a retailer, plant lover, or entrepreneur, there’s something to learn from her story.  

[2:40] Liz’s journey into retail  

[3:40] How houseplants bring small moments of joy  

[5:44] Why retail is more than just selling—it's a privilege  

[6:41] Lessons from taking over a family business  

[10:00] How The Sweet Bay Shop connects with customers  

[11:37] The importance of understanding your market  

[13:50] Balancing family life with running a business  

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Trust is everything in the collectibles industry—whether you're buying, selling, or running a multi-location business. In this episode of Retail Therapy, we dive into how Jimmy and Jonathan built Roadshow Cards into a trusted, coast-to-coast brand that’s redefining the card-collecting experience.  

With four stores in four different states, their biggest challenge isn’t just growth—it’s consistency. How do you ensure every customer has the same great experience? How do you build a strong leadership team across locations? Business strategist Kareen Walsh shares key strategies on scaling with integrity, strengthening team culture, and making sure your brand values shine through at every touchpoint.  

If you're in retail, collectibles, or any business that relies on trust and consistency, this episode is packed with actionable insights to help you grow with confidence.  

[4:09] The story behind Roadshow Cards and their unique business model  

[7:55] How to create a strong, supportive team culture  

[12:17] Maintaining trust and consistency across multiple locations  

[12:43] Why understanding your internal brand is key to success  

[14:47] Leadership strategies that set the right tone for growth  

[16:56] How to ensure your management team upholds your business standards 

[20:01] Encouraging open communication to strengthen team trust  

[23:40] Innovative revenue streams in the collectibles market  

[33:23] Making your business agenda clear, actionable, and consistent  

[49:50] The impact of Roadshow Cards' expansion and customer trust  

Get all of the resources in the show notes on our website: 

https://rootedinretail.com/episodes/building-trust-scaling-success-how-roadshow-cards-is-revolutionizing-the-collectibles-industry/

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Understanding the impact of screen time and social media usage is essential for businesses to target their audience effectively. In this episode of After the Show, we explore key strategies to capture mindshare and wallet share across generations.

From pricing strategies to platform usage, we break down how to leverage digital trends to boost engagement and drive sales.

[0:33] Pricing strategies and tips to maximize revenue  

[1:28] Understanding mindshare vs. wallet share  

[3:10] Insights on Americans' average screen time  

[4:38] Social media usage trends by generation  

[7:02] Which platforms each generation is using  

[12:00] The connection between screen share, mind share, and wallet share 

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How do you turn your retail store into a must-visit destination? In this episode, Mary Liz Curtin, co-founder of Leon & Lulu, shares her expert insights on creating unforgettable customer experiences, hosting successful events, and staying financially strong in the ever-changing retail landscape.  

Discover how to keep customers entertained, attract them to your events, and balance trends without losing your brand’s identity. Whether you’re a seasoned retailer or just starting, this episode is packed with actionable strategies to help you thrive!  

[6:38] Mastering customer entertainment  

[9:14] How to get customers excited to attend events  

[10:38] The best strategies for driving event attendance  

[17:53] Why financial stability is key to long-term success  

[23:26] Trends vs. mandates—how to stay true to your brand

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A great product isn’t enough—your online presence matters just as much!  

In this After the Show segment, we’re diving into how retailers can use LinkedIn to stand out. From positioning yourself as a thought leader to generating leads, we’ll break down how to make the most of this powerful platform. If you want to elevate your brand and connect with the right audience, this episode is for you! 

[1:19] Focusing on what you can control  

[2:54] Viewing retail through a tech company lens  

[4:21] The untapped potential of LinkedIn for retailers  

[6:17] Establishing yourself as an industry expert  

[13:14] How to build leads and drive business growth  

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Is your retail business equipped to stand out in today’s competitive market? In this episode, Warren Shoulberg shares expert insights on how independent retailers can adapt, stay relevant, and grow. Learn how to identify key retail trends, simplify e-commerce, and take inspiration from big-box stores—without losing your unique identity and customer experience.  

If you’re looking for actionable strategies to future-proof your retail business, this episode is for you!  

[1:12] About Warren Shoulberg

[3:55] How independent retailers can stay competitive  

[7:03] Why visiting other stores is crucial for growth  

[8:50] Key retail trends and challenges to watch  

[15:00] A simple and profitable approach to e-commerce  

[19:56] Lessons from big-box stores that work for independent retailers  

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Running a business isn’t just about making sales—it’s about making smart financial decisions and setting yourself up for long-term success. In this episode, retailer Kayla Albrecht and therapist Kareen dive into the emotional and financial aspects of entrepreneurship, from compensating yourself properly to setting boundaries between work and home life.  

Kayla shares her experience as both a business owner and operator, breaking down the challenges of paying yourself while growing your business. Kareen provides insights on avoiding burnout, the importance of valuing your own work, and how people-pleasing can drain you—financially and emotionally.  

We’ll also explore how to create a compensation strategy that supports both your business and personal well-being, and why finding the right industry associations can help you grow.  

[6:17] How to compensate yourself as an owner vs. an operator  

[9:07] The challenges of playing an operating role in your business  

[15:00] Why paying yourself and others is crucial for business success  

[23:50] The cost of people-pleasing in business  

[25:02] Setting clear boundaries between work and home life  

[39:59] How industry associations can support your business growth 

Get all of the resources in the show notes on our website:

https://rootedinretail.com/episodes/paying-yourself-paying-others-and-finding-balance-with-kayla-albrecht/

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A great product isn’t enough—your store experience needs to be just as exciting!  

In this After the Show segment, we’re exploring how to inject fun into retail spaces. From interactive games to small moments of surprise, we’ll share creative ways to engage customers and make shopping unforgettable. If you want to turn your store into a destination, this episode is for you.  

[2:14] Stepping into a new environment to spark fresh ideas  

[6:01] Understanding what fun looks like for your customers  

[8:30] How to create memorable moments in-store  

[8:45] Rolling the dice at checkout—turning transactions into games  

[11:20] Retail Bingo: A fun way to boost engagement  

[14:03] Gamifying the shopping experience for repeat visits

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Join the Rooted in Retail Mastermind: Resilient Together

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Running a retail store is more than just transactions—it’s about creating experiences that keep both customers and employees engaged. In this episode of Rooted in Retail  we are joined by Bryan Gaus and Anthony DiAmbrosio of American Dream as we explore how to balance business operations with a fun, vibrant culture that makes your store a place people love to be.  

 [9:26] How to embed fun into daily operations  

 [11:11] Keeping things fresh with surprise elements  

 [12:03] Leveraging tools to enhance the retail experience  

 [13:00] How business experiences shape memorable customer interactions  

 [16:52] A wow moment at American Dream  

 [20:43] Encouraging team members to take ownership in transactions  

 [22:01] Measuring ROI in creating a better retail experience  

 [27:05] Exciting trends and shifts in consumer behavior  

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Get all of the resources in our show notes - https://rootedinretail.com/episodes/balancing-your-store-while-having-fun-creating-an-incredible-retail-culture/

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Success isn’t just possible—it’s inevitable when you align with the right mindset and actions.  

In this episode, we’re breaking down why your brain can’t fully grasp the level of success you’re capable of and how to step into that reality. From making tough decisions as a business owner to understanding the power of pruning for growth, this conversation will help you trust the process and recognize the clues guiding you forward.  

[1:53] Your brain can’t imagine the type of success waiting for you  

[5:28] Why your success is inevitable  

[6:00] The tough decisions business owners must make  

[12:45] The rosebush analogy explained  

[13:01] Why pruning your business leads to stronger growth  

[13:31] Recognizing and following the clues to alignment  

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