Join the Rooted in Retail Mastermind: Resilient Together
--
It’s a special episode as Rooted in Retail celebrates its 2nd anniversary!
Joining us is Ginny Carosso from Port Gamble General Store, a seasoned retail expert with a degree in Retail Business and extensive experience in curating product assortments. Ginny shares her insights on understanding customers, gathering data, and creating a brand experience that feels like home.
Plus, we dive into the balance between physical and online stores in today’s tech-driven world. Be sure to check out!
[3:36] Ginny’s journey in retail
[6:32] Why knowing your customers is critical for success
[10:12] Simple, effective ways to gather insights
[11:11] Using customer insights to curate space & atmosphere
[17:55] Building brands that feel like friends
[20:45] Balancing a physical and online store
[32:48] Don’t forget about your customer’s experience
---
Get all of the resources in our show notes - https://rootedinretail.com/episodes/mastering-retail-curation-customer-insights-with-ginny-carosso/
Join the Rooted in Retail Facebook Group to continue the conversation
Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31.
Join our newsletter for all the latest marketing news for retailers
Show off your super fandom by getting your Rooted in Retail Merch!