In this episode of Retail Therapy, host Crystal Valkaitis sits down with retail therapist Bob Phibbs and guest Lisa Greene to dig into one of her biggest challenges: finding qualified florists to help her business thrive.

Lisa opens up about the difficulty of hiring in a niche market, and Bob shares insights on spotting vocational skills, using qualifications to guide your hiring decisions, and getting creative with talent attraction through video and social media marketing. They also talk about why it’s okay when team members leave—and how to make the most of it.

If you’re a retailer struggling to find the right people for your team, this conversation is full of ideas to help you hire smarter and build a stronger business.

[3:27] Lisa Greene on the challenge of finding florists to help her
[10:29] Spotting your employee’s vocational skills
[13:11] How Lisa decides who to employ through qualifications
[19:36] Using video to attract new talent
[19:47] Posting short-form content on LinkedIn + running Facebook ads
[21:21] Bob’s crazy Friday challenge idea
[28:05] Why it’s okay for a team member to leave

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