We made it—episode 200! What a journey it’s been, and we’re so excited to celebrate this milestone with YOU.

In today’s special episode, Crystal Vilkaitis reflects on the highs and lows of her retail journey and shares a deeper, more personal conversation about what it really means to feel successful. From burnout and hustle culture to the power of taking a pause, Crystal opens up about finding contentment, freedom, and clarity—without losing ambition.

If you're feeling the pressure to do more or questioning what success should look like, this episode offers the perspective shift you didn’t know you needed.

[5:40] - What burnout really feels like—and how to come out stronger
[7:45] - The clarity that comes when you finally slow down
[11:23] - Why we keep pushing (even when it's exhausting)
[12:53] - The fear of being left behind
[14:18] - “What I want more than success is to feel ___”
[15:00] - The myth that effort always equals results
[17:37] - Rethinking what success truly means
[20:55] - Gratitude over grind: learning to appreciate the now

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch!