Gift cards aren’t just convenient, they’re strategic. In this episode, we sit down with Larry Rubin, owner of Swipe It Gift Cards, to unpack how retailers can turn those little plastic cards into big opportunities for growth, loyalty, and stronger customer connections.

With decades of retail experience, Larry shares what most businesses are missing when it comes to gift cards and how to shift from “just having them” to using them intentionally to drive real results.

[1:49] Larry’s journey from retail life to launching Swipe It Gift Cards
[5:28] How retailers can rethink their gift card strategy
[6:50] Unexpected ways to use gift cards (beyond the holiday rush)
[12:59] Turning gift cards into tools for revenue, loyalty, and foot traffic
[17:33] Using gift cards as smart sales incentives
[23:46] The top 3 mistakes retailers make with gift cards and how to avoid them

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