What does it take to bring sustainability and authenticity into an everyday essential? Jen Eden, co-founder and CEO of Tampon Tribe, shares her journey of building a plastic-free, organic period care brand that’s making waves in retail. With a background in entrepreneurship, media, and marketing, Jennifer dives into what inspired her, how she connects with customers on a deeper level, and why trust and play matter in business.

In this episode, you’ll hear how she went from retail beginnings to scaling a mission-driven brand, the lessons learned along the way, and her advice for retailers looking to bring more sustainable and impactful products into their shelves.

[2:33] Jennifer’s retail journey
[4:29] What inspired her to start Tampon Tribe
[7:00] Getting in front of people to create lasting customers
[15:00] Building real trust and authentic connections with your customers
[18:40] Why customers are the best detectives
[23:09] Jennifer’s biggest lessons in scaling a business
[30:59] Finding what works for you
[32:06] The importance of play and joy in business
[36:15] Advice for retailers seeking sustainable and impactful products

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch!