How do I name my store? How do I name my boutique business? The name of your store is one of the most important things to consider as when you’re starting a new boutique business. Your name is going to be everywhere - on your e-commerce site, on your storefront, on your packaging... so it's important to get it right! 

In this video, you’ll learn how to choose a name for your boutique business, retail store, and/or e-commerce site that will help you stand out, attract your ideal customers, and set the right perception of value. You’ll learn:

• How to name your retail store, your online boutique, or your e-commerce site
• What not to name your boutique business (and common mistakes to avoid)
• How to decide on a name for your boutique that customers remember
• Why the right boutique name can actually help you charge more

Too many boutique owners pick names that are hard to spell, hard to say, or simply confusing. In this video, I’ll walk you through what makes a boutique name strong, share examples of names to avoid as a new boutique, and give you the tools to feel confident naming your store.

If you’ve been searching “how to name your online shop” or “how to name your new boutique,” this video is the guide you need! By the end, you’ll know how to choose a boutique name that feels authentic to you, connects with your dream customers, and builds long-term brand value.

Starting a boutique or retail store? Click Here for the Free Training: "How To Start A Successful Clothing Business"

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/ 

Facebook: https://www.facebook.com/stylishandsuccessful 

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com 

Website: https://www.boutiquetrainingacademy.com 

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at [email protected]

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.

Work on Your Shop Event- September 21, 2025

Transform Your Boutique's Profitability with Our Fall Planning Training

Are you ready to revolutionize your boutique's buying strategy? Join Emily as she shares her proven method to create a buying plan that guarantees increased sales and profits. In this 90-minute training, you'll learn how to accurately predict your monthly sales by category and reverse engineer your buying strategy to hit your goals. Say goodbye to guesswork and hello to a profitable future!

Fall Planning Training

The strategy to transition from summer to fall in your boutique is all about timing your fall launch and planning promotions that drive sales, and in this video, I’ll show you exactly how to do it!

From tax-free weekends and Labor Day events to shifting your color palette and clearing old stock, this seasonal transition strategy for boutiques will help you end summer strong and start fall with momentum. You’ll learn how to plan promotions that excite your customers, when to introduce fall inventory, and what to expect in the months leading up to the holiday rush.

Whether you’re navigating the summer slowdown or gearing up for your biggest boutique sales this fall, this video will help you boost profits and make smart inventory moves.

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at [email protected]

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

If you’re wondering how to buy boutique inventory for fall, how to plan your boutique assortment for Q4, or how to avoid overbuying while still making strong profits, this episode is for you! 

Emily Benson walks you through how to plan boutique inventory for profit, including how to use past data to guide your buys, how to create an effective budget, and how to buy boutique inventory with confidence this fall.

Whether you’re just getting started or you’re an experienced boutique owner prepping for your most profitable season yet, this boutique inventory buying guide will help you take action now.

 In this episode, you’ll learn:

• How to plan your boutique product assortment based on past sales
• Where to buy inventory for fall (in person or online)
• How to set a smart buying budget by category
• When to buy boutique inventory and when to hold funds for trends
• Tips to turn inventory faster and avoid cash flow problems

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/ 

Facebook: https://www.facebook.com/stylishandsuccessful 

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com 

Website: https://www.boutiquetrainingacademy.com 

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at [email protected]

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

If you're wondering how to boost sales in summer for your boutique, or sales have been slow this summer in your boutique and you want a boost to get you through the rest of the summer before the fall season hits... this episode is for you! If you want to clear old boutique inventory that's still sitting around from spring and make the J months in your boutique the most profitable it can be, you need to have a strong boutique summer sale strategy! Should I run a semi-annual sale? Should I do some deep discounts? How can I make more sales when nobody seems to be shopping? This episode will answer these questions and more. Surviving summer as a boutique owner is possible. The slow months don't have to be a struggle - let's get you set up for profit! 

This episode is Part 1 in our 3 Part series: Summer to Fall Profit Strategy. Make sure to subscribe so you don't miss out on the next 2 episodes in the series! 

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/ 

Facebook: https://www.facebook.com/stylishandsuccessful 

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com 

Website: https://www.boutiquetrainingacademy.com 

Questions?

Comment below or email me at [email protected]

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.

Work on Your Shop Event- September 21, 2025

If you've ever struggles with how to price clothing in your boutique or how much to charge for products in your boutique, then you’ll want to listen to this entire episode to learn my step-by-step process to price your inventory for profit. If you want to price boutique items in a way that sells and also leaves you profitable, then you need to learn a boutique pricing strategy that has profit in mind from the start. There are certain markups and margins in your boutique that you need to have in order to properly price inventory for your boutique. 

In this episode, you’ll learn:

• The biggest mistake most of boutique owners make when pricing products, and how to avoid it 
• The difference between markup and margin—and how both impact your boutique’s profitability
• Emily’s proven strategy to create a pricing structure based on your target customer and product assortment 
• How to choose sweet spot pricing for each product category in your boutique
• The real cost of your inventory (spoiler: it’s more than just wholesale)
• When to adjust prices vs. when to walk away from a product that won’t sell
• How to build confidence around your pricing—so customers stop questioning it

…and so much more!

This episode is Part 3 of our 3 Part Series on How to Build a Profitable Product Assortment for Your Boutique!

Watch Part 1 here: https://youtu.be/2G_t5DwQxxc

Watch Part 2 here: https://youtu.be/RtPy2Vw9XhI

Have questions or looking for more personalized support? Send us an email at [email protected] 

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/ 

Facebook: https://www.facebook.com/stylishandsuccessful 

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com 

Website: https://www.boutiquetrainingacademy.com 

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at [email protected]

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

#EmilyBenson #BoutiqueBusiness

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Inventory management can make or break the success for your boutique! If your racks are full of inventory, but your bank account feels empty, it's time to rethink your inventory management strategy. In this video, you'll learn how to plan your boutique inventory to turn inventory faster, sell through inventory within 4-6 weeks, and increase cash flow in your boutique. Whether you’re a new boutique owner or scaling your online or brick-and-mortar store, this video will help you plan your inventory better, sell faster, and make more profit in your boutique business.

In this video, you’ll learn: 

• Why inventory is not the same as profit — and how that mindset shift changes everything
• How to evaluate your current inventory for cash flow leaks
• The difference between buying deep vs. buying wide (and which is better for your boutique)
• What to do with old or unsold inventory that’s just sitting on your shelves
• How to plan your product assortment for steady, predictable sales
• Real strategies I’m using with boutique clients to keep cash flowing year-round
• Common mistakes boutique owners make when buying inventory — and how to avoid them
• Simple shifts that lead to smarter buying decisions and stronger profit margins

… and so much more! 

This video is PART 2 of our 3 Part Series on: How to Build a Profitable Product Assortment For Your Boutique or Clothing Brand. Click here for part 1: https://youtu.be/2G_t5DwQxxc

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/ 

Facebook: https://www.facebook.com/stylishandsuccessful 

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com 

Website: https://www.boutiquetrainingacademy.com 

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at [email protected]

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

#EmilyBenson #boutiquebusiness

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.

Work on Your Shop Event- September 21, 2025

Emily Benson kicks off the Boutiqueland Digest with insights on women’s sports, community-driven retail, and preparing your boutique for the next season—all while balancing business and motherhood.

Welcome to the first episode of the Boutiqueland Digest, hosted by Emily Benson—retail strategist, boutique whisperer, and your biggest cheerleader in business and life.

In this kickoff episode, Emily dives into what’s really happening in the world of boutique retail—from the rise of women’s sports and its impact on product trends, to how boutique owners can prepare for the seasonal shifts ahead. She shares honest reflections on balancing motherhood with business, creating authentic community, and building support systems for women entrepreneurs.

This episode is a mix of inspiration, strategy, and empowerment—perfect for boutique owners navigating summer chaos while trying to build a profitable and purpose-driven business.

• Why women’s sports are influencing the retail space (and how to get ahead of the trend)
• Building a business that supports you—especially in the hard seasons
• Creative ideas to bring your community together through events and conversations
• How to actually prepare now for a successful fall season
• Real talk on motherhood, burnout, and what it takes to keep showing up

00:00 – Introduction to Boutiqueland Digest

00:42 – The Rise of Women's Sports

02:25 – Investments in Women's Athletics

03:06 – Innovative Facilities for Female Athletes

04:56 – Support Systems for Women in Business

07:17 – The Evolution of Athleisure Wear

09:25 – Community-Centric Retail Experiences

14:09 – Creating Community Through Conversations

18:05 – Innovative Event Ideas for Engagement

25:27 – Balancing Motherhood and Business

26:11 – Retail Forecast: Preparing for Seasonal Changes

📲 Follow Emily on Instagram @stylishandsuccessful

🌐 Learn more at Boutique Training Academy

🖥️ Watch this episode and more videos on my YouTube Channel

boutique, retail strategy, women's sports, motherhood, business, fashion trends, community events, retail forecast, support for women, athleisure

Mentioned in this episode:

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.

Work on Your Shop Event- September 21, 2025

If you’re serious about growing a profitable boutique business, planning your inventory isn’t optional—it’s essential. In this video, you’ll learn exactly how to plan your boutique inventory with strategy and confidence, so you can stop guessing and start buying like a boutique CEO.

Whether you’re just getting started or looking to improve your margins, this episode breaks down how to create a boutique buy plan that works. We’ll cover everything from how to price products in your boutique, what inventory to buy, boutique product assortment planning, and how to turn inventory faster for better cash flow.

✅ Stop buying based on emotion

✅ Start using data to guide your decisions

✅ Learn the markup formula every boutique owner should know

✅ Discover how to sell through seasonal inventory in 4–6 weeks

If you’ve ever wondered how to price boutique items, how to manage inventory better, or how to create an inventory plan that actually helps your boutique grow—this video is for you.

👉 Be sure to subscribe for Part 2, where we’ll dive deeper into inventory management and making your business more profitable, one product at a time.

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/

Facebook: https://www.facebook.com/stylishandsuccessful

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com

Website: https://www.boutiquetrainingacademy.com

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at [email protected]

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

If you’ve ever wanted to start your own clothing brand and wondered how to actually manufacture your own clothing or designs, this episode is for you! Emily Benson talks with Tracy Christian, owner and designer of Sante Grace who is making a change in the clothing industry with her custom plus-size designs. In this episode, she generously shares her years of experience and expertise with starting her own clothing brand and manufacturing clothing in LA.

Whether you’re just starting a new clothing brand, or you’re an established boutique owner looking for ways to get custom clothing manufactured for your boutique, this episode will give you real answers and action steps - we aren’t holding anything back! 

This episode truly is a masterclass on custom clothing manufacturing for small businesses. We talk through how to make and sell your own fashion designs, how to get clothing manufactured for your brand, and everything you need to do to get started! You’ll hear how Tracy went from idea to execution — and learn the exact steps you can take to manufacture your own clothing, too.

In this episode, we cover:

• How to get started with clothing manufacturing for small brands
• What you need to know about designing and producing your own clothing
• The difference between manufacturing vs. wholesale (and how to choose)
• Real talk on costs, margins, and minimum order quantities (MOQs)
• Insider tips for finding clothing manufacturers that work with small businesses
• What to expect during the production process, from tech packs to samples
• How to avoid common pitfalls that can cost you time and money

… and SO much more!

Whether you’re exploring how to start a clothing brand or want to scale your existing boutique with your own label, you're going to get so much value out of this conversation. Tracy breaks the design and manufacturing process down in a way that makes it so accessible for anyone to get started.

Connect with Tracy:

Shop Sante Grace: https://santegrace.com/ 

Instagram @santegrace https://www.instagram.com/santegrace/?hl=en

Email: [email protected]

Connect with Emily:

Instagram: https://www.instagram.com/stylishandsuccessful/ 

Facebook: https://www.facebook.com/stylishandsuccessful 

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com 

Website: https://www.boutiquetrainingacademy.com 

Subscribe to Emily’s YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Send me an email at [email protected]

Disclaimer: This is not a sponsored podcast. Some links are affiliate links. Thank you for listening!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business

If you’re a plus-size boutique business owner, a brand builder, or someone who cares about plus size fashion, this episode is for you! Emily is joined by Tracy Christian, who is changing the face of plus size fashion through her plus size clothing brand Sante Grace. Tune in to hear how Tracy went from frustration of not having anything to wear as a plus size woman in the entertainment industry, to designing her own clothing line that empowers plus size women to be confident and successful.

In this conversation, you’ll hear about:

• The emotional toll of shopping as a plus size woman—and how it sparked a fashion revolution
• How Sante Grace was born from frustration, creativity, and fierce determination
• The real challenges of launching a plus size fashion boutique before the rise of e-commerce
• Why inclusive fashion isn’t just a trend—it’s a necessity for representation and equality
• How Tracy found her style voice and started designing clothes that actually fit
• The hidden impact of clothing on confidence, opportunity, and self-worth
• Why so many women still opt out of life events due to lack of clothing options—and how that’s changing
• A raw, honest look at building a fashion business that puts quality and dignity first

... and so much more!

Connect with Tracy:

Shop Sante Grace: https://santegrace.com/ 

Instagram @santegrace

Email: [email protected]

Say hi on social:

Instagram: https://www.instagram.com/stylishandsuccessful/ 

Facebook: https://www.facebook.com/stylishandsuccessful 

Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcher

https://bit.ly/boostyourboutique

Join the Facebook Group: https://www.emilyfbgroup.com 

Website: https://www.boutiquetrainingacademy.com 

Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1

Questions?

Comment below or email me at [email protected]

Disclaimer: This is not a sponsored episode. Some links are affiliate links. Thank you for watching!

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business