Where are my customers? It's the #1 question retailers ask when business slows down and it's not always about the economy or the weather.

In this episode of Five Minute Friday, Sara tackles what to do when sales stall. Whether it's a seasonal dip or a concerning trend, you'll learn how to step into your customer's shoes, audit your business with fresh eyes, and get back to what made your boutique shine in the first place.

We're diving into:

• The 3 core questions to ask when sales drop

• How your presence (or absence) impacts your customer's loyalty

• Why inventory overwhelm could be pushing people away

• How to reset your experience both in-store and online

• What to revisit if your average order value is shrinking

Bottom line: Slow seasons happen but staying stuck isn't the answer. Tune in and get the tools to investigate, adapt, and rebuild your momentum.

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