Boutique Chat

#721: What Happens After You Close the Doors? A Real Talk on Reinvention


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How do you transform an unexpected rhinestone t-shirt business into a thriving clothing brand with a loyal online following? In this episode, I’m joined by Alinda Hale to talk about how adaptability, authenticity, and deep customer understanding helped her scale—especially through the challenges of COVID-19. She also shares how she brought her family into the business, embraced live selling, and built strong community ties.

Resources: 

  • Alinda Hale: Instagram
  • Join The Boutique Hub    
  • Ashley Alderson: Instagram    
  • The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 
...more
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Boutique ChatBy The Boutique Hub with Ashley Alderson

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