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#721: What Happens After You Close the Doors? A Real Talk on Reinvention
How do you transform an unexpected rhinestone t-shirt business into a thriving clothing brand with a loyal online following? In this episode, I'm joined by Alinda Hale to talk about how adaptability, authenticity, and deep customer understanding helped her scale—especially through the challenges of COVID-19. She also shares how she brought her family into the business, embraced live selling, and built strong community ties.
Resources:
- Alinda Hale: Instagram
- Join The Boutique Hub
- Ashley Alderson: Instagram
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
View all episodes
By The Boutique Hub with Ashley Alderson
4.9
855855 ratings
How do you transform an unexpected rhinestone t-shirt business into a thriving clothing brand with a loyal online following? In this episode, I'm joined by Alinda Hale to talk about how adaptability, authenticity, and deep customer understanding helped her scale—especially through the challenges of COVID-19. She also shares how she brought her family into the business, embraced live selling, and built strong community ties.
Resources:
- Alinda Hale: Instagram
- Join The Boutique Hub
- Ashley Alderson: Instagram
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
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