Struggling to get your brand noticed in a crowded market? Organic reach is harder than ever, and it’s impacting your business more than you might realize. In this episode, I’ll break down the latest industry shifts and share actionable strategies to help you show up more intentionally and consistently in your marketing. Tune in to discover five key trends you need to know as you plan for your next business year. 

Resources:

• Join The Boutique Hub 
• Boutique Summit 2025
• Retail Bootcamp 
• 2025 Boutique Boss Planner 
• Ashley Alderson: Instagram 
• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

We have a special host for today's Five Minute Friday episode! Melodie van der Baan, Co-founder and CEO at Max Retail (and Boutique Hub partner), joins us to share key insight into hiring and training staff. Whether you have one employee or 100, Melodie's tips will help at the beginning of your boutique journey and as you scale up.

Resources: 

• Max Retail
• Join The Boutique Hub Community 
• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transforming your financial future isn’t as hard as it may seem. My guest today is Hilary Hoff, a seasoned financial advisor with a rich background in corporate finance, and she joins the show today to discuss the six pillars of financial planning. She breaks them all down in practical, actionable ways that will help you take control of your finances.

Resources:

Hillary Hoff: Website | Facebook | Schedule a Consult Call

Retail Bootcamp

2025 Boutique Boss Planner

Join The Boutique Hub

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Today, I’m going to help you jump-start your year with your planner. Whether you’re using the Boutique Boss Planner we created specifically for small business owners or a different one, this episode is all about maximizing your prep to not just create a plan—but to plan smarter.

Resources: 

• 2025 Boutique Boss Planner
• Join The Boutique Hub Community 
• Ashley Alderson: Instagram 
• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

How you make people feel about what they buy from you—and how they buy it—is a huge part of what makes a boutique successful. In this special episode featuring Ashley Donnell of The Babe Standard, we’ll be chatting about the value of selling experiences. Ashley has been particularly successful in this area, so don’t miss hearing her valuable tips!

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

The Babe Standard: Website | Instagram

Ashley Donnell: Instagram

Retail Bootcamp

2025 Boutique Boss Planner

Join The Boutique Hub

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Are you ready to design your future? As we step into 2025, now is the perfect time to reflect on who you want to be and what you want your life to look like. So, in this Five Minute Friday episode, we explore the power of vision boards—why they work, how they help you stay focused, and how to use them to turn your dreams into reality. Tune in to discover how a vision board can be the first step in creating the life you truly desire.

Resources: 

• Join The Boutique Hub Community 
• Ashley Alderson: Instagram 
• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Are you struggling to identify what’s working (and what’s not) in your business? If you are looking for clarity on where to focus in order to scale effectively, this episode is exactly what you need! I’ll be breaking down the six key layers to success in retail, providing you with actionable strategies for building a strong, resilient, and sustainable business that can thrive in the long term.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Retail Bootcamp

2025 Boutique Boss Planner

Join The Boutique Hub

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

It's that time of the year: the time for New Year's resolutions. So today, I'm sharing my top 10 resolutions for retailers in 2025. Listen in to hear my real—and direct—take on what goals we should all aim for in the coming year.

Resources: 

• Join The Boutique Hub Community 
• Ashley Alderson: Instagram 
• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

It’s time to unpack what worked and what didn’t this past holiday retail season—and figure out how to put that information to great use now, while it’s fresh. After talking to hundreds of retailers over the last few weeks and analyzing their successes and what they would be doing differently this next year, I have some valuable information to share with you! Listen in to hear how to start planning for the next seasons, what to focus on, what changed, and more.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Retail Bootcamp

2025 Boutique Boss Planner

Join The Boutique Hub

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Ready to crush 2025? In today’s Five Minute Friday, I’m giving you an exclusive peek into how to set your year up for success, as well as how we've seen hundreds of retailers do the same year after year through our Best Year Yet Challenge. This challenge is an opportunity to come together with others in the industry to connect, share what’s working, and set yourself up for a winning year. And it's completely free! So tune in to learn how to make 2025 your best year yet.

Resources: 

• Join The Boutique Hub Community 
• Ashley Alderson: Instagram 
• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube