In this Five Minute Friday episode, Ashley shares powerful and practical tips to increase your Average Order Value (AOV) -- without relying on more traffic or more hours.

If you're focused on growing sales, AOV is one of the most effective metrics to improve. Ashley breaks down the difference between lagging vs. leading indicators and how small shifts in your merchandising, marketing, and customer experience can lead to major gains.

From product bundling to smart styling, in-store strategy to free shipping thresholds—this episode is packed with actionable ideas to help you make more with what you already have.

• Why AOV matters more than you think

• The “you sell what you show” rule

• How to use bundling, layering, and cross-promotion to increase cart value

• Checkout and shipping strategies that encourage add-ons

• How education and problem-solving turn browsers into bigger buyers

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How does a personal gift idea quickly evolve into a thriving brand? Just ask Annabelle DeGrazio, a former lawyer turned entrepreneur, who joins us today to share her inspiring journey of launching a distinctive candle business from scratch. With no prior experience in candle-making, Annabelle committed to learning every aspect of in-house production to ensure top-tier quality and built a successful business. Her story highlights the power of finding a niche and embracing opportunities as they come, and it's one you won't want to miss! 

Resources:

• Annabelle DeGrazio: Website | Instagram
• Boutique Summit 2025 
• Retail Bootcamp 
• 2025 Boutique Boss Planner  
• Join The Boutique Hub  
• Ashley Alderson: Instagram  
• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In this Five Minute Friday, Ashley shares the mindset shift that every business owner eventually faces: what got you here won't get you there.

If you’ve felt stuck lately, it might be time to reexamine what you’re holding onto in your business. Ashley breaks down four key areas to evaluate—marketing, vendors, traffic, and team -- and offers two simple but powerful questions to move you forward.

• Why repeating what’s worked in the past may no longer serve you

• How to identify new ways to test and learn in your business

• A framework to think about growth in a shifting industry

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Ready to make smarter inventory decisions? In this episode of Boutique Chat, we’re joined by our very own Samantha Conner, Director of Wholesale at The Boutique Hub, to break down the pros, cons, and strategies behind shopping in-person at market vs. buying online through platforms like Hubventory. We’re sharing how to prep like a pro, use tools like the Boutique Hub’s market must-see lists, and build brand relationships that fuel long-term success. 

Resources:

• Samantha Conner: LinkedIn |  Instagram
• Boutique Summit 2025 
• Retail Bootcamp 
• 2025 Boutique Boss Planner 
• Join The Boutique Hub
• Ashley Alderson: Instagram 
• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Cash flow struggles? You’re definitely not alone. In today’s episode, Sara Burks, Director of Education, gets real about one of the biggest challenges small retailers face — not being able to pay the bills. Whether you’re sweating payroll or wondering where all your money is hiding, Sarah is breaking it down in a way that’s honest, practical, and totally doable.

You’ll learn: The #1 place cash is hiding in your business (hint: someone might owe YOU!) Why your pricing strategy could be costing you more than you think How sneaky overhead expenses can silently drain your profit Why inventory overload isn’t the badge of honor you think it is Actionable steps to find quick cash without hammering your sales team to "sell more"

If you’re ready to stop feeling stressed about money and start making confident moves in your business, this episode is your pep talk and game plan rolled into one.

• Need help adjusting your pricing strategy or inventory plan? Connect with us inside our community --> https://tbhub.co/podcastjoin 

How do you go from shaping careers to reshaping the fashion industry for plus-size women? Just ask Tracy Christian, the visionary founder of Sante Grace! She joins the show today to share her remarkable journey from talent agent to luxury plus-size apparel designer. Her story is not just about launching a brand—it's about challenging industry norms and filling a much-needed gap in the market with high-quality, sustainable clothing that truly empowers women of all shapes and sizes.

Resources: 

• Tracy Christian: Website | Instagram 

• Discount code: BoutiqueHub25 

• Boutique Summit 2025  

• Retail Bootcamp  

• 2025 Boutique Boss Planner   

• Join The Boutique Hub   

• Ashley Alderson: Instagram   

• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Are you feeling like you're working double-time trying to find more customers... but still not making the sales you want? You’re not alone. In today’s episode, Sara, Director of Education at The Boutique Hub breaks down the #1 thing you need to focus on to attract customers who actually buy (and come back for more).

Spoiler alert: it’s not about doing more, it’s about narrowing your focus and getting crystal clear on who you’re trying to serve.

Sara walks you through a few quick questions you can answer today that will help you build a loyal customer base, buy smarter at market, and stop wasting money on inventory that doesn’t sell.

If you’re ready to attract the right customers, this episode is a must-listen!

• Why “trying to reach everyone” is hurting your boutique

• The 5 key questions to define your ideal customer

• How to use your customer profile to shop smarter at market

• What happens when you stay true to your niche

• Simple steps to build customer loyalty (without burning out)

Before your next buying trip or wholesale order, walk through this simple exercise to make sure you’re buying for your real customer, not just for yourself. Your future sales (and bank account) will thank you!

Want more education like this? 

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What’s the secret to growing a successful business while staying true to your roots? Join me as I chat with Kimmy Almon, founder of Kimmy’s Boutique, about her journey from side hustler to boutique owner. Starting in 2014 with online and pop-up shops—while juggling a full-time teaching career—Kimmy took a bold leap into brick-and-mortar retail. With deep ties to Waxahachie and Galveston, she reveals how her community connections and personal values fueled an unexpected yet rewarding expansion. 

Resources: 

·       Kimmy Almon: Website | Facebook | Instagram 

·       Boutique Summit 2025  

·       Retail Bootcamp  

·       2025 Boutique Boss Planner   

·       Join The Boutique Hub   

·       Ashley Alderson: Instagram   

·       The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

In today’s episode, Sara Burks, Director of Education at The Boutique Hub, breaks down one of the most important concepts every boutique owner must understand: Wholesale buying isn’t shopping — it’s investing. Buying inventory is about making smart, intentional decisions to meet your customers’ needs and create profit, not just picking what you personally like. Sara walks through six essential tips to help you buy wholesale with confidence and strategy.

Key Takeaways:

• Wholesale Buying = Investing: It's not about filling your cart with cute things — it’s about solving your customers’ problems and maximizing your return on investment.

• Tip 1: Know Your Customer You’re not buying for yourself — you're investing for them. Conduct customer interviews to find out their true needs, fit preferences, colors they love, and the problems they need solved.

• Tip 2: Understand Your Buying Options Explore both online marketplaces (like Hubventory, Faire, FashionGo, LA Showroom) and in-person markets (Chicago, Dallas, Atlanta, LA, Las Vegas, New York). In-person shopping sparks creativity and allows you to touch, feel, and truly experience products.

• Tip 3: Learn Vendor Sizing Vendor sizing can vary dramatically. Knowing how different vendors size their items ensures a better experience for your customers and fewer returns.

• Tip 4: Understand Prepacks Most wholesalers sell items in prepacks (e.g., 2 smalls, 2 mediums, 2 larges). Choose vendors whose prepack options align with the sizes your customers actually need.

• Tip 5: Be Aware of Minimums Every vendor has minimum order requirements — in dollars or quantity. Be smart: don’t bust your budget for a single sweater you love if it doesn’t make sense for your store overall.

• Tip 6: Price With Profit in Mind Always decide what your customer would pay before you look at the wholesale price. Avoid limiting your potential profit by focusing too soon on wholesale costs.

Biggest Tip: Don’t trap yourself in a pricing bubble. Think like an investor first: What will your customer happily pay, and does the wholesale cost give you the profit margin you need?

Shop Wholesale on Hubventory

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What does it take to turn a small astrology bookstore into a thriving retail destination? Joining the show today is Denise Welling, owner of Body Mind & Soul in Houston, who shares how she did just that. Offering insights on adapting to market trends and evolving consumer interests, Denise discusses how cultural shifts have influenced retail success and how she has created a holistic customer experience that fosters community engagement and long-term business growth.

Resources: 

• Denise Welling: Website | Facebook 

• Boutique Summit 2025  

• Retail Bootcamp  

• 2025 Boutique Boss Planner   

• Join The Boutique Hub   

• Ashley Alderson: Instagram   

• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube