As an interior designer, window treatment professional, home stager, or professional organizer, you might not LOVE the sales process. You might cringe when your clients experience sticker shock over your very reasonable quote. You might wonder why they never reply to your proposals.

Today's guest on the podcast will set you on a path to sales that doesn't feel gross - plus it actually works!

About the Guest

Kathy Cragg Pace is a beacon of growth, empowering window treatment and design sales professionals to thrive by replacing outdated “closing” tactics with authentic connections and irresistible client experiences. With decades of experience—leading her own award-winning design franchise to nationwide sales teams, and influencing $450 million in sales—Kathy helps businesses reimagine their sales approach and address client hesitations with ease and confidence.

Through her courses, tools, and coaching, Kathy guarantees results and shares free resources at KathyPace.com. Let her 7-Day Sales Challenge guide you to a thriving future in design sales.

Resources:

Kathy Pace Website: https://kathypace.com

7-Day Sales Challenge: https://kathypace.com/kate

Topics Discussed

1. Does being salesly and relying on elevator pitches ever actually work? Might be a trick question... ;)

2. What does old fashioned sales look like for the home industry and what parts of it don't work?

3. What does modern sales look like and what are its key differences from the old ways of selling?

4. What is your advice to a home pro who HATES selling but needs to make a profit?

5. What is a Signature Selling Experience? How does it incorporate the Unique Selling Proposition (USP)?

6. Could you describe how an interior designer or workroom owner could implement this in a real life selling situation? (Feel free to share any client success stories!)

7. What type of home pro is a good fit for what you teach?

8. Where can home pros learn more about what you teach?

Timestamps:

0:00 Introduction and Guest Overview

2:47 Kathy Pace's Unique Sales Approach

7:13 Old-Fashioned Sales Methods vs. Modern Approaches

9:50 The Importance of Personalized Client Experiences

21:58 Selling Transformations Rather Than Products

28:41 Handling Resistant Spouses and Money Conversations

41:49 Kathy Pace's Resources and Courses

48:38 Final Thoughts