Remember this: If someone is offering website design but not SEO (which always includes copywriting, because where else would those keywords come from?), the end result is not a complete website.

If this describes you, don’t freak out. Here’s a quick way to know whether your website has proper onsite SEO that will help you be found in Google.

What is SEO? Search engine optimization, or SEO, determines how highly ranked your website is in search results. It’s a combination of copywriting / keywords, loading speed, and user experience.

Copywriting for SEO: Your headlines should contain keywords that are specific to your services, location, and / or ideal client. Most headlines are too vague, which is a shame, because that is the first thing Google and humans will read. Also, copywriting must first and foremost highlight your ideal client and their pain points, then provide a solution (your services). This is a great way to naturally use the right keywords in your body text.

Images for SEO: Every image on your website should be compressed to around 500 kb or less. Each image file name should be changed to contain the service provided, the location of the project, and the type of project. For example, a file name could be “interior designer Charleston modern white navy kitchen remodel.”

User experience for SEO: Basically, this refers to the design of your site. Your home page should contain these key 11 elements. Your about page should include your first-person bio. Testimonials should be sprinkled throughout the site. Your services page should list no more than three offerings.

What about Google Ads? Long story short, your website SHOULD be bringing you clients without relying on paid ads. If you have a great site and good SEO but still no leads, you still have options to help fix that organically.

“Uh oh, I don’t think my last website was designed with SEO in mind…”

Timestamps:

0:00 The Issue of Luxury Branding Experts Advising Against Copywriting and SEO

3:04 Basics of SEO and Copywriting

6:14 Images and User Experience for SEO

7:21 Google Ads and Organic Traffic

10:49 Client Email on Conflicting Advice About the Importance of Copywriting and SEO

20:08 SEO Stats and Best Practices

23:48 Effectiveness of Email Marketing

25:43 Challenges with Luxury Branding Experts

26:32 Final Thoughts