In this podcast episode of Home Stagers and Designers on Fire I am sharing tons of information from the RESACON Convcention in Vegas., I have attended many conventions since starting my staging business in 2005 and I always come home with a different way of looking at things, great business tips and lots of wonderful memories. This year was no exception!

In this episode you will learn:

• how to fill your client pipellne with quality customers
• "go to" trade and retail sources
• what biophilic and fractal design is
• how to easily add design to your menu
• what data you should know for marketing and profitability
• how to pack your truck for a stage in order to save time
• favorite software programs
• and so much more!

In this podcast episode I interview Steve Denny, a partner at Innovative Business Advisors and coauthor of the book You Don't Know What You Don't Know.

This book details the steps you need to take to build a successful staging company that will net top dollar when you go to sell.

In this episode you will learn:

• how to get top dollar for your Home Staging Business
• what business advisors look for when deciding on the value of a staging company
• the difference between a Buyer who wants to own a job and one who wants to own a company
• what "owner freedom" means and how it impacts the value of your company
• 3 different "Buyer personas" and which is easier to sell to and finance
• why financing a Staging company may be easier than you think
• what 2 numbers you should be looking at every day
• how SCORE can help you with your business
• what Steve does as a Business Advisor for staging companies and how he is compensated

What does success mean to you?

Are you looking to build a 7 figure business with a team?

Or are you happy keeping things small and simple and making enough money to travel and do the things that tug at your heart?

Success means different things to different people and it is so important that you create your business and life on your terms, not by what others are doing.

In this episode I explore what success is and how you can create your vision of success-your way.

I also give you some "straight talk" on what it takes to build a successful Home Staging Company.

In this podcast episode of Home Stagers and Designers on Fire, I interview Heather Cook of the Social Stager. We discuss the benefits of using Pinterest as a marketing strategy.

You will learn:

• What is really hot right now on Pinterest
• Why Pinterest is not like Social Media
• What types of content you should be posting on Pinterest
• How to drive traffic to your lead magnet
• How Heather schedules pins
• How often you should be posting on Pinterest
• How to make sure that local Real Estate Agents can find you on Pinterest
• How to optimize your profile for SEO

In this episode of Home Stagers and Designers on Fire I interview Lani Savvidis of Brightspot Bookkeeping.

You will learn:

• Common tax deductions that Home Stagers often overlook
• What financial data to look at in order to make better business decisions
• How to handle fluctuating and seasonal business
• When you should think about going from an LLC to an SCorp (check with your CPA)
• What a BOI is and who has to file this
• The difference between Independent Contractors and Employees and why it is important to check with your CPA on this
• Who should be getting W9's

In this episode of Home Stagers and Designers on Fire, I talk with Rebecca Ward, Interior Designer and mentor.

You will learn:

• The big "aha" that Rebecca learned about making money in the Interior Design business
• How Rebecca offers different services for different budgets
• Rebecca's thoughts on charging a flat fee vs. hourly
• What Rebecca would recommend to those starting an Interior Design Business
• Current Design trends in flooring, kitchens, walls,metals, colors, etc.
• Rebecca's favorite software for running her business
• How Rebecca "sifts out" clients
• Why understanding data in your business is important

In this podcast episode of Home Stagers and Designers on Fire, I talk about how I might 10x my efforts in order to win more business from Real Estate Agents.

You will learn:

• why posting on Social Media is not the quickest and most effective way to win the business of Real Estate Agents
• 11 ways that I would reach out to Real Estate Agents and my #1 most needle moving way
• how you can join my FREE (limited time) masterclass -The Key to Winning Consistent Agent Referrals

In this episode I interview Kristyn Perriera of Reforma Interiors. Krysten began her career as a Home Stager in a family owned business. When she decided to go out on her own, she was drwan to "wellness design" and has built her design company by creating spaces that are an oasis for her clients.

In this episode you will learn:

• What wellness design is and how it impacts Kristyn's clients
• What biophilic design is
• How Kristyn transitioned from a career in Home Staging in order to build her Design business
• Where Krisyn has found her clients and why Real Estate Agents are a great source of referral business
• How to NOT network (and what to do instead)

Kristyn and I also get very transparent and personal about how we have transformed our homes after dealing with life challenges. and the impact that our environmen thas on our well being.

In this episode of Home Stagers and Designers on Fire I break down the settlement that the National Association of Realtors has recently agreed to.

You will learn:

• how this may or may not impact the Staging Industry
• why I believe that home prices will not be effected
• why positioning and messaging is even more important to win the business of Real Estate Agents
• how top Real Estate Agents set themselves apart (and why this may be to your advantage)
• how I coach my clients in order to position their servicesas a "value add" to Agents

As a new Home Stager it can be overwhelming to decide what to focus on when growing your business. And it can get easy to get caught up doing things that can wait and not doing enough of the things that get business in the door.

Let's face it.... we all want to do things that feel comfortable and shy away from things that get us outside of our comfort zone.

The truth is....without getting business in the door ,you won't have a business and I want you to succeed.

In this episode I talk about the ten mistakes I see new Home Stagers make when growing their business and what to do instead.

You will learn:

• When you should (or shouldn't) invest in inventory
• Why getting certified is not enough to gain traction building your business
• Why it is important to try different business models when building your business
• The strategies and mindset issues that make it challenging for Home Stagers to reach out to Real Estate Agents (and effectively win their business)
• The fastest way to get money in the door
• What some new Stagers do instead of the "needle moving activities" that will propel their business forward
• What systems to focus on when building your business
• What to do if you are stuck on creating your website
• Three compelling questions to ask yourself and journal on in order to grow