In this episode I interview Natalie Lorenz. Natalie is an award winning stager, designer, speaker and TV contributor with features on NBC, CBS, Elle Decor and more. We discuss how Natalie built a seven figure staging business in the Seattle area.

You will learn:

• Why it's important to know what it costs to keep your doors open when pricing your services
• How Natalie determined her pricing structure
• The tool that helped Natalie understand her numbers on a more granular level
• How Natalie makes sure her furniture and accessories are making money
• The importance of tracking KPI's
• Why your staging aesthetic is a big part of your brand and how to be unique and still attract target Buyers
• How Natalie delivers top notch customer service in order to create clients for life
• Why tracking time and understanding logistics is important
• Why Natalie decided to add custom artwork into her staging