What if you stopped waiting until you felt “ready”... and just built the business anyway? Shauna Lynn welcomes Amanda Kaufman, founder of The Coaches Plaza and host of The Amanda Kaufman Show. With over $2 million in revenue and a mission to help coaches scale without social media burnout, Amanda shares what really happens behind the glossy success stories.
From starting her business with just eight names to quitting her corporate job in four months, Amanda reveals how necessity, direct outreach, and imperfect action fueled her growth. She challenges common myths around profitability, marketing, and visibility, offering a bold yet practical approach to building a sustainable coaching business.

Her philosophy? Wealth loves time, but success loves speed.

Listeners will gain insight into the mindset shifts, sales clarity, and workflow systems that separate dabblers from leaders. Amanda also shares her unique take on vanity metrics, profitability, and how to grow a brand that aligns with your values.

This episode is packed with truth bombs, tangible advice, and permission to do it your way, just faster.

 Timestamps:
(00:01) - (00:02) - Meet Amanda Kaufman
(04:15) - (04:16) - Building a business from just 8 names
(12:40) - (12:41) - Sales vs. marketing: the real difference
(28:05) - (28:06) - What it really means to scale sustainably
(41:55) - (41:56) - Final advice: do what matters to you

 Resources:

• Set up a free Coaching Assessment call with Shauna Lynn: AboutShaunaLynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast

 Amanda Kaufman:

• Learn more about Amanda Kaufman: https://thecoachesplaza.com/home?_atid=LpNr6o6Al5JLM97Og8gcr04f9CxQPM
• Get your Coaching Message Assessment Scorecard: score.thecoachesplaza.com
• Follow Amanda on Facebook: https://www.facebook.com/ChatwithAmandaKaufman/
• Follow Amanda on Instagram: https://www.instagram.com/theamandakaufman
• Watch Amanda on Youtube: https://www.youtube.com/@theamandakaufmanshow
• Follow Amanda on TikTok: https://www.tiktok.com/@thecoachesplaza
• Follow Amanda on LinkedIn: https://www.linkedin.com/in/amandackaufman/

About Amanda Kaufman:
Amanda is the founder of The Coach's Plaza and has generated over $2 million in revenue, primarily through co-created action coaching and courses. Her journey exemplifies the power of perseverance and authentic connection in the coaching and consulting world.

With over 18 years of business consulting experience, Amanda Kaufman shifted her focus to transformative client relationships, overcoming personal challenges like social anxiety and body image issues. She rapidly built a successful entrepreneurial coaching company from a list of just eight names, quitting her corporate job in four months and retiring her husband within nine months.

In this new episode, Shauna Lynn sits down with Stacey Brown Randall, author of 'Generating Business Referrals Without Asking', to reframe everything you think you know about building a referral-based business. After her first business failed, Stacey knew she had to approach client acquisition differently. What she created was more than a strategy; it was a complete reimagining of how relationships drive revenue.

Stacey shares how she turned a personal need into a science-backed framework that has helped thousands of entrepreneurs generate consistent, high-quality referrals without resorting to awkward asks, manipulative tactics, or gimmicks. She breaks down the often-misunderstood psychology behind referrals, explains why they don’t belong under prospecting or marketing, and offers a powerful new lens: the “three-legged stool” of sales. Listeners will learn how to nurture referral sources through intentional, meaningful touchpoints and why a handwritten thank-you note might be the highest ROI move you make this year.

Whether your business is new or scaling, this episode will challenge you to think deeper, show up better, and build something truly sustainable by putting people first.

Timestamps:

• (00:02) - (01:30) - Introduction; Meet Stacey Brown Randall and her contrarian approach to referrals
• (04:10) - (08:15) - From business failure to breakthrough; How Stacey built a second, sustainable business
• (15:45) - (20:10) - The science of referrals; Why relationships matter more than tactics
• (31:00) - (36:45) - The truth about referral sources; How to identify and nurture them
• (49:10) - (52:00) - Where to start today; Stacey’s simple, high-impact first step

Resources:

• Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachme
• Learn more about the show: AboutShaunaLynn.com/podcast
• Learn more about LuAnn Nigara: https://luannnigara.com/

Stacey Brown Randall:

• Learn more about Stacey: https://staceybrownrandall.com/
• Follow Stacey on Facebook: https://www.facebook.com/StaceyBrownRandall
• Follow Stacey on Instagram: https://www.instagram.com/staceybrownrandall/
• Follow Stacey on YouTube: https://www.youtube.com/@referralswithoutasking
• Find Stacey on LinkedIn: https://www.linkedin.com/in/staceybrandall/
• Generating Business Referrals Without Asking by Stacey Brown Randall: https://amzn.to/3IwDwWv

About Stacey Brown Randall:

Stacey Brown Randall is the multiple award-winning author of Generating Business Referrals Without Asking, author of the forthcoming book The Referable Client Experience (October 2025), and host of the Roadmap to Referrals podcast.

Stacey teaches business owners how to generate referrals naturally… without manipulating, incentivizing, or even asking. She has been featured in national publications like Entrepreneur magazine, Investor Business Daily, Forbes, and more.

She received her Master’s in Organizational Communication and is married with three kids.

What if you stopped settling for “just enough” and started building a business and a life that’s bigger, bolder, and unapologetically yours?
 
In this episode, Shauna Lynn opens up about the invisible barriers holding women back from scaling their businesses beyond boutique-level success. Drawing from personal experience and eye-opening statistics, Shauna Lynn explores why women often limit themselves to comfort zones, the hidden worthiness gap many don’t even realize they have, and how deeply ingrained money mindsets shape pricing decisions and growth potential. But this conversation isn’t just about naming the problem; it’s about action.
 
Shauna Lynn shares real-world examples from top companies that prove working smarter, not harder, is possible. Plus, she introduces three mindset exercises designed to help you rewrite your relationship with wealth and start envisioning the leader you want to become. If you’re ready to shift from surviving to thriving, without sacrificing your values... this episode offers clarity, inspiration, and practical tools to help you get there.

Timestamps:

• (05:15) – Why women-owned businesses stay small and the invisible barriers keeping them there
• (11:42) – The “enough” mindset and how it quietly limits your business growth and income
• (21:09) – Real-world examples of companies thriving with premium pricing and working less
• (34:30) – How to raise your prices and optimize without overwhelming yourself or your clients
• (47:56) – Three money mindset exercises to help women entrepreneurs start dreaming bigger

Resources:

• Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
• Learn more about the show: AboutShaunaLynn.com/podcast
• Take The Accidental CEO Assessment: https://www.aboutshaunalynn.com/ceoquiz
• Read Two Second Lean by Paul Akers: https://amzn.to/3GJL4o8

What if growing your business wasn’t about chasing leads or perfecting your elevator pitch... but simply being more human?
 
In this inspiring episode of The Real Women Real Business Podcast, Shauna Lynn sits down with business relationship strategist Melissa Snow, founder of Powerful Women Rising, to reimagine everything you thought you knew about networking. After scaling two businesses, Melissa discovered that the most effective path to growth isn’t through rigid funnels or aggressive tactics - it's through authentic, intentional relationships.
 
Melissa shares her bold philosophy of “networking like a human, not a salesy weirdo,” breaking down how to connect in ways that feel natural, not transactional. She challenges common misconceptions about networking, offers thoughtful strategies for introverts and anxious entrepreneurs, and even introduces a unique planner to help you network with purpose. From grocery store conversations to finding your “fishing pole friend,” Melissa offers a refreshing take that will have you rethinking your next connection.
 
If you’ve ever dreaded networking, this episode will leave you ready to show up, start small, and do it scared - because the best business connections come from being yourself. Don’t forget to share this one with a fellow entrepreneur who needs a new way forward.
 
Time Tags:

• (00:01) - (00:02) - Introduction; Get to know Melissa
• (00:06) - (00:12) - What Networking Really Means
• (00:18) - (00:24) - How to Network Without Feeling Salesy
• (00:31) - (00:37) - Finding the Right Networking Format for You
• (00:42) - (00:49) - Intentional Networking and Measurable Impact 

Resources:

• Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
• Learn more about the show: AboutShaunaLynn.com/podcast

Melissa Snow:
Learn more about Melissa: https://powerfulwomenrising.com/
Get your Networking Planner here: https://powerfulwomenrising.com/planner/
Follow Melissa on Facebook: https://www.facebook.com/powerfulwomenrisingcommunity
Follow Melissa on Instagram: https://www.instagram.com/powerfulwomenrising
Follow Melissa on YouTube: https://www.youtube.com/@powerfulwomenrising
Follow Melissa on LinkedIn: https://www.linkedin.com/in/powerfulwomenrising/
 
About Melissa: Melissa Snow is a Business Relationship Strategist dedicated to empowering women to thrive in entrepreneurship. After establishing and growing two successful businesses, she founded the Powerful Women Rising Community, which provides women with the strategy, connections and resources they need for real business growth.
 
Melissa is also a speaker and trainer on a mission to revolutionize networking, promoting authenticity and genuine connections over “salesy weirdo” tactics. She is the host of the popular Powerful Women Rising podcast and lives in Colorado with two dogs, a cat and any number of foster kittens.
 
She loves iced coffee, Taylor Swift, and buying books she’ll never read.

Are your beliefs quietly sabotaging your business success? In this episode of the Real Women Real Business Podcast, Shauna Lynn welcomes hypnotherapist and bestselling author Victoria Gallagher, also known as the “Law of Attraction Hypnotist.” With over two decades of experience helping entrepreneurs shift their subconscious money blocks, Victoria brings a grounded, practical approach to manifestation and mindset work. This isn’t just about vision boards and affirmations; it’s about rewiring your beliefs at the deepest level so your actions finally align with your goals.

Together, they explore how childhood conditioning around money still shapes your business decisions today, why clarity is the most overlooked but critical step in success, and how the brain’s “internal algorithm” (the reticular activating system) can be retrained to filter in opportunity instead of lack. Victoria shares simple, actionable strategies, like changing just one phrase, that can begin to shift everything.
This episode is your permission slip to want more, earn more, and take aligned, unapologetic action. Tune in and then send it to the woman in your life who needs it just as much.

Resources:

• Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
• Learn more about the show: AboutShaunaLynn.com/podcast
• The Gap and The Gain By Dan Sullivan (affiliate link):

Victoria Gallagher:

• Learn more about Victoria Gallagher: https://victoriamgallagher.com/
• Practical Law Of Attraction by Victoria Gallagher (affiliate link): https://amzn.to/4nl8Bw1
• Follow Victoria on Facebook: https://www.facebook.com/victoria.gallagher
• Follow Victoria on Youtube: https://www.youtube.com/channel/UCNwOKQXsy4UyxNugpMbj9Dw
• Follow Victoria on Instagram: https://www.instagram.com/victoriamgallagher/
• Follow Victoria on TikTok: https://www.tiktok.com/@victoriamgallagher
• Get the My Believe app: https://believehypnosis.app/

About Victoria Gallagher:

Victoria Gallagher is a worldwide leader in Hypnotherapy, a best-selling author, international speaker, life success coach, and renowned authority on the Law of Attraction. She has dedicated her life to empowering people all over the world to successfully live a life of liberty, aligned with their dreams, through her effective meditative recordings and online courses.
As a tireless personal growth enthusiast herself, Victoria hosts the popular Law of Attraction show, The Power of Your Mind podcast, featuring industry experts. The Power of Your Mind is a self-help podcast helping listeners unleash the power of their mind.

Victoria Gallagher shares over 20 years of wisdom and techniques in hypnotherapy, Law of Attraction, visualization, NLP, meditation, personal growth, positive affirmations, and other effective methods to help listeners tap into the incredible power that resides in their mind and become the best version of themselves.

Are you working harder than ever but still not seeing it reflected in your bank account? In this episode, Shauna Lynn pulls back the curtain on why so many women entrepreneurs are stuck in a cycle of undercharging, overworking, and feeling burnt out. With years of experience coaching business owners through pricing pitfalls, Shauna Lynn shares the real reason your revenue might be rising while your profits stay flat - and what to do about it.

Through personal stories, hard-earned insights, and clear examples, she challenges the employee mindset that many carry into entrepreneurship and offers a fresh, empowering perspective on what it really means to charge your worth. Listeners will come away with practical strategies to shift from trading time for money to pricing based on value, how to respond when a client says “that’s a lot,” and why discounting could be doing more harm than good. Shauna Lynn’s message is clear: confident pricing is not just about numbers - it’s about stepping fully into your expertise.

If you're tired of being overbooked and underpaid, this episode will change the way you run your business. Share it with a fellow entrepreneur who needs to hear the truth about pricing.

Resources:

• Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
• Learn more about the show: AboutShaunaLynn.com/podcast

In this episode of the Real Women Real Business podcast, Shauna Lynn sits down with Linda Leary, founder and president of Fishe, a women's fishing apparel brand that’s transforming the industry. Linda shares her unexpected journey from navigating ice roads in Alaska to creating a nationally recognized brand that empowers women in the outdoors.

From her early passion for fly fishing to the realization that women deserved better apparel for their outdoor adventures, Linda’s story highlights the power of following your passion and the importance of creating space for women in male-dominated industries. She discusses the challenges she faced, such as navigating the world of manufacturing and securing funding for women entrepreneurs, and how she overcame them with resilience, creativity, and a strong network of collaborators.

Linda’s advice for aspiring female entrepreneurs is to focus on what you can do, break through the barriers, and embrace the opportunities that come with stepping out of your comfort zone. Tune in to hear how Linda has built a brand that not only provides functional, stylish apparel but also fosters a supportive community for women in the fishing world.

Resources:

• Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
• Learn more about the show: AboutShaunaLynn.com/podcast

Fishe:

Shop Fishe Apparel - Receive 15% off your next order with the code RWRB150FF: https://fishewear.com/?srsltid=AfmBOopWfdZqL_DeYd1Uefve0HCI5f5VNn3LyODx4nAy4aCo_OuqMihR
Follow Fishe on Facebook: https://www.facebook.com/fishewear/
Follow Fishe on Instagram: https://www.instagram.com/fishewear/?hl=en
Follow Fishe on LinkedIn: https://www.linkedin.com/company/fishe-llc/


About Linda Leary:

Linda Leary is the founder and visionary behind Fishe, a women’s fishing apparel brand born out of her passion for the outdoors and her drive to make the angling world more inclusive. Before launching Fishe, Linda built a successful career in trucking logistics, and you might even recognize her from the History Channel’s reality TV series, Ice Road Truckers. After selling her trucking business over a decade ago, she took a bold leap into a totally different world: fishing apparel.

Despite it being a field still largely dominated by men, she saw a clear opportunity to create bold, functional, and comfortable gear designed by women, for women. After years of hustle and heart, Fishe has grown from a startup in Anchorage, Alaska, to a nationally recognized brand known for its colorful, nature-inspired prints and commitment to empowering women to get outside and feel good doing so. Linda’s entrepreneurial spirit, dedication to community, and advocacy for women in the outdoors continue to inspire a new generation of anglers. When she’s not running the business or testing new gear on the water, Linda can be found planning women’s events through her other company, Women’s Fly Fishing, mentoring other women business owners, fishing with her friends in exotic places, or playing with her cute little granddaughter.

In this high-energy episode, Shauna Lynn is joined by Kimberly Spencer, a high-performance coach, TEDx speaker, and Amazon best-selling author, to explore what it really takes to build visibility that drives results. From Hollywood screenwriting to Pilates to scaling a coaching business while raising a family, Kimberly shares the twists, pivots, and wake-up calls that shaped her bold approach to storytelling and communication. Together, they challenge the myths of instant fame, dissect the difference between vanity PR and strategic podcasting, and offer practical guidance for showing up with presence and power.

Listeners will walk away with a fresh perspective on visibility, a deeper appreciation for the stories they're not telling yet, and the courage to treat every platform, especially podcasts, as a relationship, not a transaction.
This is the episode to play when you’re ready to speak up, stand out, and lead with more intention. Pass it along to a woman in business who needs that reminder, too.


Timestamps:

• (00:00) - (08:39) Meet Kimberly: From screenwriting and Pilates to podcasting and coaching
• (08:40) - (19:14) Visibility that converts: Why podcast guesting outperforms big PR
• (19:15) - (33:01) Energy and presence: How to prepare for powerful interviews
• (33:02) - (51:46) Storytelling, shame, and sustainable growth as a woman in business
• (51:47) - (01:02:14) Building connection, leading with truth, and turning interviews into opportunity

 Resources:

• Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
• Learn more about the show: AboutShaunaLynn.com/podcast
• Learn more about Communications Queen Podcast: https://www.communicationqueens.com/

 Crown Yourself

• Learn more about Kimberly: https://www.crownyourself.com/
• Follow Kimberly on Facebook: https://www.facebook.com/crownyourselfnow
• Follow Kimberly on Instagram: https://www.instagram.com/crownyourself.now/
• Follow Kimberly on Youtube: https://www.youtube.com/c/crownyourself
• Follow Kimberly on X: https://x.com/i/flow/login?redirect_after_login=%2Fcrownyounow
• Read 'Make Every Podcast Want You': https://www.communicationqueens.com/book
• Be a guest on Communication Queen Podcast: https://bit.ly/get-on-communication-queen-podcast

In this episode, Shauna Lynn speaks directly to the passion-driven entrepreneur who’s become the accidental CEO. She guides listeners through the quiet but costly shift from doing the work to leading the business, and what happens when that shift is ignored. With a mix of personal insight and real-world client stories, Shauna Lynn shares four essential mindset changes that help founders step into true leadership without sacrificing what they love most about their craft.

This episode challenges listeners to rethink perfection, let go of control, and create mental space for strategic thinking. Shauna Lynn also introduces her Power Play Profit Filter, a practical decision-making tool designed to bring clarity and direction to growing businesses.
If you’ve ever felt torn between your creative work and the demands of running a business, this conversation offers a new path forward. Tune in for actionable guidance and an invitation to grow without losing your sense of identity in the process. Know someone who needs this? Share it with them.
 Timestamps:
(02:15) – What it means to be an “accidental CEO” and why it matters
(06:05) – How staying in doer mode keeps your business stuck
(14:20) – The first mindset shift: stepping into leadership without losing your passion
(30:10) – Why real growth requires rest, space, and strategic thinking
(44:28) – Letting go of control: how to delegate without losing your standards
 Resources:

• Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
• Learn more about the show: AboutShaunaLynn.com/podcast
• Take The Accidental CEO Assessment: https://www.aboutshaunalynn.com/ceoquiz

If you've ever felt tongue-tied in a big meeting, uncertain in a sales call, or frustrated that your message just isn't landing, this episode will flip the script. Dr. Laura Sicola joins the conversation to share how small shifts in how you speak can lead to big changes in how you're received. You'll discover how to step into a room with presence, communicate your value with clarity, and build real trust—whether you're leading a team or closing a deal.

Expect practical takeaways you can use right away - from better ways to introduce yourself, to questions that spark real understanding, to strategies for handling pricing conversations with calm authority. Whether you're growing a business or growing into your voice, this episode will help you move from second-guessing to leading with impact. Tune in and learn how to speak so people not only listen, but remember.

Timestamps:

• (00:01) – Meet Dr. Laura Sicola
• (02:45) – Why word choice shapes your confidence and credibility
• (11:30) – The 3 C’s of vocal executive presence: Command, Connect, Close
• (24:10) – How to communicate clearly with your team (without being harsh)
• (36:55) – Tips for pricing conversations and stating your value confidently

Resources:

• Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan
• Learn more about the show: AboutShaunaLynn.com/podcast

Laura Sicola, Inc:

• Learn more about Dr. Laura Sicola: https://laurasicola.com/
• Speaking To Influence: Mastering Your Leadership Voice: https://amzn.to/3SXtQpI (Affiliate Link)
• Read Chapters 1 and 2 for FREE here: https://chapters1and2.speakingtoinfluence.com/
• Watch Dr. Laura Sicola's Ted Talk: https://www.youtube.com/watch?v=02EJ1IdC6tE
• Follow Dr. Laura Sicola on Facebook: https://www.facebook.com/drlaurasicola/
• Follow Dr. Laura Sicola on Instagram: https://www.instagram.com/drlaurasicola/
• Listen to Dr. Laura Sicola's Podcast: https://www.youtube.com/playlist?list=PLkQFc_5bDzVcv0FEBv2iKALig1kUqcQB9
• Follow Dr. Laura Sicola on LinkedIn: https://www.linkedin.com/in/drlaurasicola/
• Follow Laura Sicola, Inc. on LinkedIn: https://www.linkedin.com/company/laurasicola-inc/

About Dr. Laura Sicola:

Dr.Laura Sicola is a leadership communication and influence expert, speaker, author of Speaking to Influence: Mastering Your Leadership Voice, and host of the Global Top 1% podcast, Speaking to Influence: Communication Secrets of the C Suite, and the podcast ALPHA WHISPERERS: Genesis. Her mission is to transform executives into confident, inspiring leaders. A cognitive linguist by background, she has trained and coached executives at Fortune 500 companies and non-profit leaders from around the world. Laura’s TEDXTalk, “Want to Sound Like a Leader Start by Saying Your Name Right, ”has nearly 7 million views.