By Cheryl Kees Clendenon and Liz Lapan
4.9
3030 ratings
The podcast currently has 50 episodes available.
Who doesn't love an install day!? Sure, it can be hectic and exhausting but this is where you get to see the fruit of your labor come together. Cheryl went solo this week talking about In Detail's top tips for a successful install day!
Having a team in place for installation that understands the logistics and are able to convey it to your movers AND your client is one of the keys to success. A strong install day is the icing on the cake for clients, so it's important to plan ahead and communicate clearly with your team and the movers.
Did we miss any top tips? Share one of your faves and we will feature it in our newsletter!
NOW ENROLLING FOR THE DESIGN PARADIGM and THE PARADIGM SHIFTA Business Model Based on Projecting Profit, Marketing to Your People, Stellar Sales Skills and Proper Positioning of your firm.
The Design Paradigm is meant to give you one on one guidance to
This will be focused 1 on 1 individual strategy sessions centered around milestones we set together to increase your bottom line as well as live group Q & As!
Because when you lead with confidence, you attract clients who respect your work, trust your pricing, and will gladly refer you to others.
ENROLL NOWRESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
Mentioned in this episode:
The Design Paradigm - One on One Business Strategy Program
The Design Paradigm
How important is project management in interior design?
Bottom line: Very.
Because it saves your client money in the long run! This starts with having a clear and cogent scope of work to be able to refer back to when issues arise within the project. Project management, how it is handled and why you do it can make or break a project. This means being able to handle a client's question without running for the hills and not only reminding them but also affirming their decision in why they hired you. This will allow you to ensure a smooth and successful project with a client that trusts you and understands the value of project management.
Have a question--click here to ask us.
A Business Model Based on Projecting Profit, Marketing to Your People, Stellar Sales Skills and Proper Positioning of your firm.
The Design Paradigm is meant to give you one on one guidance to
This will be focused 1 on 1 individual strategy sessions centered around milestones we set together to increase your bottom line as well as live group Q & As!
Because when you lead with confidence, you attract clients who respect your work, trust your pricing, and will gladly refer you to others.
ENROLL NOWRESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
Mentioned in this episode:
The Design Paradigm - One on One Business Strategy Program
The Design Paradigm
Have you ever stopped to think where your time is spent vs your energy output? The truth is we could be sabotaging ourselves and our capacity to work if we are not managing our energy.
We all have relentless demands and unexpected challenges we deal with on the daily and we all tend to slip into negative emotions—the fight-or-flight mode—often multiple times in a day.
We must take little and simple steps to recharge to recognize the costs of energy-depleting behavior and actions and then take responsibility for changing them, regardless of the circumstances or excuses. Our energy is what propels us forward to utilize time in the best possible manner.
NOW ENROLLING FOR THE DESIGN PARADIGM and THE PARADIGM SHIFTA Business Model Based on Projecting Profit, Marketing to Your People, Stellar Sales Skills and Proper Positioning of your firm.
The Design Paradigm is meant to give you one on one guidance to
This will be focused 1 on 1 individual strategy sessions centered around milestones we set together to increase your bottom line as well as live group Q & As!
Because when you lead with confidence, you attract clients who respect your work, trust your pricing, and will gladly refer you to others.
ENROLL NOWRESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
Mentioned in this episode:
The Design Paradigm - One on One Business Strategy Program
The Design Paradigm
This week was a bit of a whirlwind coming home from High Point! We had the pleasure of having Jude Charles as a guest and we got to meet in person while we were attending Market.
Jude Charles is a filmmaker and for over 18 years and has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, LuAnn Nigara, Rick Campos, and dozens of visionary CEOs. He is also the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.
We had a great discussion with Jude about the power of storytelling and pulling back the veil of your brand identity and how this can help designers connect with their audience in a more authentic way. We also discussed the importance of being vulnerable and showing the real person behind the brand.
Chery and Liz emphasizes the importance of showing behind the scenes and the unique process and challenges that each designer brings. We also discuss and emphasize the importance of building relationships with clients, rather than viewing them as simply a source of income while sharing practical ways designers can identify and showcase their core values to attract aligned clients and opportunities.
To get your free resource from Jude - click here
NOW ENROLLING FOR THE DESIGN PARADIGMA Business Model Based on Projecting Profit, Marketing to Your People, Stellar Sales Skills and Proper Positioning of your firm.
The Design Paradigm is meant to give you one on one guidance to
This will be focused 1 on 1 individual strategy sessions centered around milestones we set together to increase your bottom line as well as live group Q & As!
Because when you lead with confidence, you attract clients who respect your work, trust your pricing, and will gladly refer you to others.
ENROLL NOWRESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
Mentioned in this episode:
The Design Paradigm - One on One Business Strategy Program
The Design Paradigm
How good of a partner are you to your vendors?
Strong vendor relationships are a secret to success! Many designers do not think about their vendors until there is a problem. This approach does not allow to maximize the partnership. Getting to know your reps, your customer service people, and marketing team can enhance your bottom line and the customer experience you provide to your own clients.
Learn Liz and Cheryl's eight best tips for getting the information you need from your vendors and not getting just want you need but how to make it a win win for the both of you.
A Business Model Based on Projecting Profit, Marketing to Your People, Stellar Sales Skills and Proper Positioning of your firm.
The Design Paradigm is meant to give you one on one guidance to
This will be focused 1 on 1 individual strategy sessions centered around milestones we set together to increase your bottom line as well as live group Q & As!
Because when you lead with confidence, you attract clients who respect your work, trust your pricing, and will gladly refer you to others.
ENROLL NOWRESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
Mentioned in this episode:
The Design Paradigm - One on One Business Strategy Program
The Design Paradigm
Cheryl and Liz are exploring five key roadblocks to bringing a new client on board and signing that contract. By showing your expertise to the client earlier than later, you remove many difficulties from the sale itself and you set yourself up for being able to deliver your best work. You cannot rely on the lead to peruse every detail of your website. Take the time to understand your leads, who you are selling to and put yourself in their shoes in how you would want to be treated.
NOW ENROLLING FOR THE DESIGN PARADIGMA Business Model Based on Projecting Profit, Marketing to Your People, Stellar Sales Skills and Proper Positioning of your firm.
The Design Paradigm is meant to give you one on one guidance to
This will be focused 1 on 1 individual strategy sessions centered around milestones we set together to increase your bottom line as well as live group Q & As!
Because when you lead with confidence, you attract clients who respect your work, trust your pricing, and will gladly refer you to others.
ENROLL NOWRESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
Mentioned in this episode:
The Design Paradigm - One on One Business Strategy Program
The Design Paradigm
Are your clients receiving and perceiving what you say to them properly? What you say, how you say it, and why you say it is vital to communicate the value and professionalism your firm offers through strategic and consistent positioning. This means understanding and committing to your target audience, being aware of how you position your firm, and not trying to appeal to everyone. Why?
Positioning is incredibly important for attracting and retaining clients who truly appreciate your work--the key to successful client relationships! Learn how Cheryl uses strategic positioning in her every aspect of her business and how you can start doing this also!
Looking to unlock your firm's potential? Join us in 3 Days of Business Savvy with "Positioning for Profitability" guiding you through the THREE strategies to feel confident in your business model, take the action you need to implement, and project the income you could (and can!) make.Learn more now!
RESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business ONE ON ONE coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
Mentioned in this episode:
The Design Paradigm - One on One Business Strategy Program
The Design Paradigm
If you have known me for a while you may have heard my "Top 12 Truths for Being a Shopkeep" and one of my faves that I stand by is "Retail is not for sissies!" And I know that our special guest, Christina Van Blake of Home Design Dover feels the exact same way.
Christina, or as some call her Christi, is the own and prominent designer serving the Maine and NH Seacoast area for over 22 years. Her specialties in color, pattern and texture come from 3 generations of designing women which you will learn from listening. Christina truly enjoys her work, her clients and design of all kinds and her enthusiasm for the art of this business ensures each client fully understands the options and choices, why they work, and how they reflect their personal taste with the end result being a carefully curated space that feels uniquely personal and beautifully functional.
Join us as we discuss the ups and downs, with a good sense of humor, of owning a retail showroom and how to mix and integrate with a full service design firm. There are so many moving parts that are dealt with on a daily basis of owning a retail showroom and you must hone your knowledge on selling and understanding the vendors that you choose to get into bed with (so to speak, see what I did there)!
This will not be the only time Christina joins us on the podcast--retail is one large beast and we want you to join us in the journey!
RESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
Mentioned in this episode:
The Design Paradigm - One on One Business Strategy Program
The Design Paradigm
Listen up folks--we all have a love-hate relationship with social media right?
Yes we do! It is a changing animal, and if you don't keep up with it you may be missing out on amazing leads because you are not staying relevant in our industry. Liz is off handling projects and Cheryl seized the opportunity to speak with a pro podcaster and social media guru, Darla Powell of Wingnut Social. Darla was a police officer, turned interior designer, to now founder and director of her social media agency. Being well-versed in the design industry, Darla saw a need for a social media agency focused on marketing strategies and practices specifically for interior designers and architects.
If social media is not your strong suit--do not be afraid to hire outside help so you can focus on your strengths within your firm. And like you encourage your clients to TRUST THE PROCESS, you must be doing the same in your marketing efforts. Listen to Cheryl and Darla discuss the importance of strategy, challenges you will face, and how to utilize AI without losing your authenticity!
You don't want to miss this episode!
RESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
Mentioned in this episode:
The Design Paradigm - One on One Business Strategy Program
The Design Paradigm
What should you do when a client starts sending you items to evaluate? In this episode we discuss handling changes that the client initiates in design projects and the importance of respectfully evaluating items that the client provides to ensure they fit the design plan and overall project goals.
We recently had a similar client experience (yes, we are in the trenches with you!) and share how we approached this client who wanted to save money by selecting a less expensive item for their project. Communication is key and we must, as professionals, assess these items, even if they are outside the initial scope, to avoid potential issues and ensure client satisfaction. The foundation to having a successful client relationship is established by a clear scope of work and being transparent with clients about the process and associated costs.
RESOURCE LINKS:The Design Paradigm is a 12 month comprehensive and powerful business coaching program for creative entrepreneurs who are serious about running a profitable business and being the expert in the room. It is the only coaching program to combine individual attention & accountability with live group workshops, honest video presentations and customized attention to your needs.
The Interior Design Paradigm - Website
Damn Good Designer - Website
Business coaching for interior designers with honest, real-deal guidance from Cheryl.
Small Business - Think Big - Facebook
Led by interior Design Business coach, Cheryl Clendenon, please join the free Facebook group Small Business Think Big --for designers who need honest talk and a place to work on the business, marketing and promotion small business owners need.
Mentioned in this episode:
The Design Paradigm - One on One Business Strategy Program
The Design Paradigm
The podcast currently has 50 episodes available.
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