Building an email list was invaluable for growing my staging business. And no, not in a flashy, overnight way. I mean in a steady, reliable "this actually works" way.

And why am I bringing this up again, it is because it is one of the most valuable yet untapped points of growth for your business.

As the CEO of your staging business, one of your most important roles is keeping your pipeline full of the right clients, often starting with face to face moments.

But once those meetings are over, how do you stay top of mind without chasing people or feeling awkward about it?

An email list.

An email list quietly does the heavy lifting is more than just staying in touch and strengthens relationships in the background while you focus on serving clients and running your staging business.

Even better, much of it can be set up once and continue working for you consistently, without requiring more of your time.

Today, I'm walking you through five strategic ways an email list can support the growth of your staging business and help the right clients say yes when the timing is right.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• What exactly is an email list for business
• How an email list is different than your regular inbox
• The power of using an email list for your productivity
• All kinds of ways you can leverage the power of an email list

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

Today's episode is intentionally gentle. We would rather end the year not forcing goals, not creating pressure, and not deciding who you are supposed to become when the calendar turns. Instead, this is a guided CEO year beginning ritual meant to help you step into the year ahead feeling steady, supported, and clear in your role as a staging business owner.

Why? Because the truth is constant "A new year does not make a new you, your capacity does."

To round up the year, let's take an honest look at what you are carrying into the new year and what no longer needs to come with you. I am talking about the kind of CEO you want to lead as, how you want to make decisions, and what support actually needs to be in place for your staging business to grow without asking you to overextend yourself.

Best believe a new year might not require you becoming someone new. It could just be about setting yourself up to lead the year at a pace you can sustain.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• Why capacity is what actually shapes the year ahead
• What you're ready to release so you don't carry last year's weight forward
• How to intentionally choose the CEO identity you're leading from
• Gentle January anchors that stabilize you for your Staging Business leadership

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible

What if the most powerful tool in your staging business isn't your inventory or marketing strategy but the thoughts you choose to think?

What if "I am an in-demand stager" was your most practiced, intentional thought? How would you show up differently? What actions would you take? How would your entire business shift?

The truth is, we get to choose the sentences we tell ourselves. And when we choose empowering thoughts and practice them deliberately, everything changes. Our confidence, our decisions, our results - all that makes your staging business thrive.

Today, I'll walk you through how to create your own belief plan, why it works, and how this one practice can make every bit of difference in your business.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• Why believing your brain is not always the best
• How to build a better action plan for your business
• Intentional thoughts you can start practicing now
• How to stick to the belief plans you make

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible

Can I be honest with you?

Most of us are growing our businesses all wrong. We're adding more clients, more inventory, more team members, more stress and wondering why we feel like we're being dragged behind the business we created instead of leading it.

You've probably 10x'd your to-do list, your warehouse space, and your sleepless nights long before you've 10x'd the care you give yourself. And that? That's the problem.

Because here's what nobody tells you when you're building a staging business: The business doesn't grow because you work harder. It grows because YOU grow. Not your hustle. Not your sacrifice. You - the human running the show.

So if you're heading into 2026 feeling exhausted, stretched thin, or like you've abandoned yourself somewhere along the way... this episode is your permission slip to stop. To draw a line in the sand. To remember that you are not just the CEO of your business you ARE the business. You're the asset. And it's time you started treating you like one.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• The difference between external 10x (hustle harder) and internal 10x (upgrade your capacity)
• Why most entrepreneurs abandon themselves in pursuit of their goals—and how to stop
• How to use internal vs. external locus of control to shape your business outcomes
• The 10x prompt that will make your next-level decisions crystal clear
• Why choosing a word of the year matters (and words like "asset," "sufficiency," and "anchored" might be perfect for you)

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on Spotify, Stitcher, Amazon Music, or Audible.

The newest data from the Real Estate Staging Association just dropped for Q2 and Q3, and I need to share something with you that honestly broke my heart a little bit when I saw it. The ROI numbers? Absolutely extraordinary. We're talking about the kind of returns that would make any financial advisor pause and say, "Wait, are we talking about a Ponzi scheme here?"

But here's what got me: The average staging investment sits under $5,000. A $3,800 to $4,300 investment producing anywhere from $58,000 to $100,000 in additional seller equity.

Now, I'm not sharing this to make you feel bad about your pricing or to pressure you into arbitrary price increases. This isn't about comparison or judgment. But when you place those incredible ROI numbers next to what our industry is charging on average, it creates a powerful moment for reflection.

So today's conversation is really about one question: Does the price I charge reflect the value I create?

In this episode, I'm walking you through the latest RESA statistics, breaking down the neuroscience behind why pricing feels so hard and inviting you to start tracking your own data so you can price from confidence instead of fear. Afterall. We are entering into a new season and better now than ever.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• The staggering new staging ROI numbers from Q2 and Q3 and why they matter more than ever.
• Why many staging CEOs undercharge from outdated brain patterns.
• How to build your own staging statistics and stop relying on national averages to justify your pricing.
• A reflection framework to help you assess alignment between your pricing and the outcomes you create.

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible

Most homeowners move so rarely and so few have ever worked with a staging company, that it's no surprise they arrive nervous, unsure, and unclear about what to expect. And that confusion can lead to preventable hiccups for you and your team.

The good news? A little intentional communication goes a long way.

In this episode, I'm sharing simple ways to anticipate your clients' questions, address their concerns, and guide them through the process with clarity. I'm walking you through simple tools, scripts, and touchpoints you can set up once and use over and over again. All designed to make your clients feel supported and set your team up for seamless, drama-free installations.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• Why most clients have never worked with a stager and what that means for you.
• The common worries homeowners feel before staging.
• How to prep clients so they show up confident and ready.
• Simple systems and tools that make your communication clearer and easier.

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible

Let's talk about something so many stagers quietly struggle with: figuring out how to stand out in a sea of gorgeous rooms and beautifully staged homes. If you've ever caught yourself scrolling and thinking, "We're all posting pretty pictures… so how am I supposed to be different?" this is your "guide to"

I'm sitting down with Heather of Social Savvy Stager today. Heather ran her own staging business for over a decade, doing all the installs, presentations, and wearing the marketing hat long before it had a name. Along the way, she realized something many of us feel but don't say out loud: our industry teaches us how to stage beautifully, but not how to talk about our work in a way that connects, converts, and brings in the clients we want. That realization became the heart of the work she's doing today.

Heather shares her thoughtful, step-by-step approach to branding and helps you uncover what makes you you in a market that often tries to flatten everyone into the same box. We also get into her Connect and Convert content framework, detailing the four types of posts every stager needs in order to move beyond pretty pictures and into real results.

If you're ready to get out of the price-shopping trap to build a brand that feels authentic and different, this episode is going to feel like a deep breath.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• Why pretty visuals aren't enough and what actually creates a brand that converts
• How to uncover your differentiators even if you're brand new.
• Why most stagers get stuck in growth content and what types of posts you must add in
• The biggest messaging mistakes Heather sees and how to avoid being commoditized by the market

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow Heather on Instagram: www.instagram.com/socialsavvystager
• Download the Free Starter Kit: 5-day content plan + templates
• Heather's Website: www.socialsavvystagers.com/

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible

"If this task had to be repeated 100 times, would you still want to be doing it?"

This is the question I ask every staging CEO, and honestly, it's the one that opened the door to the world of automations for me. In this episode, I am sharing why automations became one of my favorite leadership tools. Not because they're techy or trendy, but because they create clarity, consistency, and real breathing room inside a business. Especially a staging business like ours where there are so many processes and repeats.

From my early days building simple workflows to now helping staging business owners at various phases streamline theirs, I've learned that automations don't take away the human side of your business, they amplify it. Afterall, it is when the backend runs smoother and calmer that you get to focus on the work only you can do; the real staging business owner duty.

Wonder what automations can do for you? Listen to find out!

WHAT YOU'LL LEARN FROM THIS EPISODE:

• Why automations are leadership tools and how they shift you from reactive to intentionally designed operations.
• The first workflow I ever built and why it still runs eight years later
• The causes of business bottlenecks and how automations support all three.
• How to identify your next automation opportunity

RESOURCES:

• Learn more about the Automation Atelier here
• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible

Ever look up and realize you've been so busy staging homes that you haven't actually led your staging business? That's exactly what we're unpacking in this episode. I'm taking you inside our 2026 Planning Day with the staging CEOs in my Accelerate program.

We talked about what worked, what didn't, and the power of asking one simple question: Where did hesitation cost me this year? You'll hear how these CEOs are shifting from being stagers who run around installing to owners who build companies, learning to trust their installation teams, and approaching their pricing and financials with real maturity.

And if you've ever dreaded your slow season (hello, post-holiday slump), we're reframing that too, because it's not a setback, it's your performance lab.

As we approach the new year, this episode is one of the preparations you need for leading your staging business with strategy, because it will only grow at the speed of your nervous system, not the speed of your installations.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• How reflective planning helps you see what's really driving results without judgment or overwhelm.
• The mindset shift from operator to architect and how to let your team truly own outcomes.
• How to turn slow seasons into growth seasons by refining your systems and structure.
• Three planning questions that bring calm clarity to your next chapter.

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible

Ever notice how planning a team lunch suddenly becomes urgent when you're supposed to be working on something important? That's dread disguised as productivity – and today we're breaking it down.

In this episode, I'm sharing the concept of the "dread sprint" from Brooke Castillo, and honestly, I'm using it in real-time to get this very episode recorded.

We'll dive into the neuroscience behind why you avoid certain tasks, why productive procrastination still leaves you drained, and how to train yourself to push through the dread faster. Whether it's sending that proposal, looking at your financials, or having a tough conversation with a team member – the longer you wait, the longer you suffer.

Sometimes it's not motivation you need … it can be just motion. And this episode proves that's more than enough.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• What a "dread sprint" is and how to use it to overcome avoidance in your business
• The neuroscience behind why you suddenly remember every admin task when it's time to do something meaningful
• How productive procrastination still runs on cortisol and drains your energy
• How to train your brain to come back to baseline faster and build resilience

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible