In this Valentine's Day special episode, let's explore a love story of a different kind – the art of nurturing client relationships! More often than not, service-based businesses like ours miss crucial opportunities by failing to maintain meaningful connections with past clients. Yet, these relationships form the bedrock of sustainable business growth and lasting success.

The concept of "loving up" on your clients goes far beyond basic marketing tactics. It's about creating intentional, systematic approaches to staying top-of-mind with both past and potential clients. 

Today, I'm excited to share not just the 'why' but the 'how.' We'll explore the fascinating neuroscience behind staying visible to your audience, break down practical implementation strategies you can start using immediately, and show you how to transform consistent outreach into a steady stream of referrals and repeat business.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• What a Love 'Em Up List is and why it's crucial for your business
• How to create and maintain your list systematically
• Various ways to nurture your professional relationships
• How to turn consistent outreach into business growth

RESOURCES:

• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Follow Lori on Instagram: www.instagram.com/rethinkhome

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

It is a pleasure to bring out from behind the scene, Anna Huff - a dear business mindset coach, for an honest conversation about the internal work that shapes our entrepreneurial journey. From being a Pinterest manager to mindset coach, Anna shares her personal evolution and the crucial lessons she learned about the role of belief in business success.

Going into the challenges that came up with her pivot - much like those you may encounter while building your staging business, she shares powerful insights about viewing "failure" as data and embracing the journey of building your worthiness muscle.

This conversation was a refreshing perspective on what it truly means to serve through staging, and hopefully, it serves as a reminder of how your business impacts families…for good. To overcome all the self sabotages, this episode offers valuable mindset tools to help you show up more confidently in your business.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• Why implementing strategies without addressing mindset blocks can hold your business back
• How external validation (or lack thereof) impacts our sense of worth as business owners
• Why your staging work creates ripple effects far beyond just selling homes
• Practical tips for recognizing and reframing limiting beliefs

RESOURCES:

• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Anna Huff's Website

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

I've been taken down by the flu, so today we're running one of our Most Valuable Podcasts  Enjoy!

I don't think I have ever said this, but this is one masterclass session that you want to grab a journal and pen for. As we prepare to tackle our marketing issues in the upcoming episodes, it is my concern to ensure that all the wheels of your business are properly functioning. Why? Because a staging business or any other is not worth running on a broken process, defunct pricing model or a debt you cannot get a hang of.

Drawing from real numbers in my own business, we'll dive into the concept of growth (strategic and non strategic) and capacity. We then go in depth into time tracking, the cost of executing the different aspects of your staging business, and how that influences other decisions like pricing, hiring a new team member, or even working with a new real estate agent.

While there are several factors beyond your control in the staging business, it is essential to master those that you can for optimal growth..

Enjoy!

WHAT YOU'LL LEARN FROM THIS EPISODE:

• What Strategic Non Growth is and when it really matters.
• Our favorite time tracking app at Rethink Home Interiors.
• The simple arithmetic to what your capacity is and how to enlarge it.
• The 4 questions to growing your vacant staging capacity.

RESOURCES:  

• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate

• Download Your Free Digital Swag Bag: http://www.rethinkhomeinteriors.com/swag
• Fill Out the Staging Sips Survey: https://forms.gle/5Q7wnSbiuKHchd1Q7
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

Let’s talk about how to use strategic financial management as a key driver of success in your home staging business. I’ve encouraged you to start paying attention to your numbers, but now it’s time to take it further. In this episode, I’m sharing actionable strategies to help you manage your revenue in ways that fuel growth.

I challenge conventional, overly complex accounting advice that doesn’t serve small businesses. Instead, I’ll share a straightforward and effective approach to managing your business accounts. From smart revenue allocation to debt repayment, tax planning, and paying yourself, I leave no stone unturned in building a system that works.

This episode is packed with tips to foster financial mindfulness—helping you understand your cash flow, track expenses, and make deliberate, strategic choices that align with your business goals.

Whether you're looking to expand, tackle debt, or finally pay yourself consistently, you’ll leave with the tools and confidence to make your money work smarter for your business.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• The three essential business accounts you really need
• A smart way to allocate your revenue
• The benefits of a debt and how best to pay one
• How to create a financial buffer before you need it

RESOURCES:

• First by Mike Michalowicz on Amazon
• Download your Digital Swag Bag www.rethinkhomeinteriors.com/swag
• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

I know numbers are not the cutest things for you to look at; not when we are stagers. But we will today, and you can trust me to make it enticing.

“Do my numbers matter?” YES!

Because believe it or not, your P&L is telling the story of your business - the wins, the learning curves, and most importantly, where the golden opportunities are hiding! Think of it as your business's report card. Just like it helps students understand their academic journey, your business numbers tell you exactly where you're acing it and where there's room to bump up those grades.

In this episode, we're diving into how to make these numbers work for you, not the other way around. Whether you're just starting out or scaling up your staging business, you'll discover practical ways to use your P&L to make smarter decisions and boost your profitability. Plus, I'm sharing real examples from staging business owners who've used these exact strategies to double their revenue!

And if you're thinking 'ugh, spreadsheets,' I've got a secret weapon to share, that can make this process fun and less overwhelming than you might think.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• What your business numbers say about your business’s health.
• How to turn your P&L from a scary spreadsheet into your business's GPS.
• How your P&L can help you make better financial choices that impact your overall business success.
•  Smart ways to use ChatGPT to analyze your numbers (and get little pep talks along the way!)

RESOURCES:

• Download your Digital Swag Bag www.rethinkhomeinteriors.com/swag
• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

Yayyyyy, it’s a brand new year! New energy, new goals, and maybe even a chance to reflect and arm ourselves with all the tools we need to crush it in our businesses this year! 

Now, I’m not sure where you are at this time—maybe the new year energy is still just settling in, and you're finding your balance. Or, maybe you're already hitting the ground running with a new team member, new goals, new numbers, and all the exciting new things!

Today, I want to take a moment to share two incredible tools that have helped me and my team at Rethink Home Interiors create purposeful, successful years—year after year. These tools aren’t just free, they are practical approaches that align your focus and intentions to create meaningful improvements in your business operations. Especially where you need it most.

Rightly channeling your energy and vision for your home staging business is a good place to start this year! Listen in to find out how.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• How to use the Groundhog Day reflection framework for quarterly business reviews
• Tips for creating actionable adjustments to improve your business
• The neuroscience behind choosing a word or mantra for the year
• Practical strategies for implementing both tools with your team

LINKS FROM THE EPISODE:

• Download the Groundhog Day Exercise sheet www.rethinkhomeinteriors.com/groundhogday
• Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones” by James Clear https://amzn.to/4gN3bGw
• Essentialism: The Disciplined Pursuit of Less” by Greg McKeown https://amzn.to/4fMEEjv
• Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs” by John Doerr https://amzn.to/40tihKz
• The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results” by Gary Keller and Jay Papasan https://amzn.to/4aateF9
• Yapp Random Reminders app https://apps.apple.com/us/app/yapp-random-reminders/id1437096658

RESOURCES:

• Download your Digital Swag Bag www.rethinkhomeinteriors.com/swag
• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

Shall we talk about 2024 at Rethink Home Interiors…the year I stepped out from my role literally and almost completely? Beyond just sharing the story behind that, I’m excited to bring you along and reflect on the experience, the lessons I learned, and how it’s shaping the future of the insights and strategies I share with all my students, including you!

From both sides of the past seasons—including one where my business ran without me—I’ve gathered valuable insights that you can trust to guide you and refine your home staging business. I’ll help you start on the right foot, grow sustainably, and thrive profitably.

What does your business need in 2025? Listen in to find out how and where I strive to bring you the most value.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• Lessons learned from taking time off my staging business
• Sabotaging actions that could be undermining your business growth
• Building a staging business beyond you
• My plans for your staging business success in 2025

RESOURCES:

• Follow the Bluebird Design on Instagram
• Episode 58: Optimizing Growth: Strategic Moves and Strategic Halts in Your Staging Business
• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

There could not have been any better expert to answer your questions on how to do social media marketing right, make your DM a money hotspot, and have fun while at it. A one time interior designer turned SM Guru, Emma Tesler of Ninety Five Media joins me today to share tried and true strategies for letting people know you are right here! Both offline to deliver exceptional staging services, and online to show them how you do it!

Leaning into industry stats, Emma shares the components of what drives results now on social media, and how you can leverage those by working backwards to achieve your goals. 

We talk about how important optimized content is for where your customers are, her recommended social media platform for this time, and how the right way to get off one that does not work.

To combine your offline and online marketing, we discuss initiatives, mistakes you should avoid, and what you should prioritize as you make social media goals that you aim to achieve in the new year!

For busy schedules and business owners in the growth phase without a dedicated social media team member, we also discuss the code to maximizing your content and time for social media success. 

Your social media approach is just about to change for profits!

WHAT YOU'LL LEARN FROM THIS EPISODE:

• How to work backwards to achieve success on social media
• Top performing recommended platform and content form to meet your customers where they are at
• How to combine your online and offline marketing
• How to evaluate a social media manager before you hire one

RESOURCES:  

• Ninety Five Media website
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

What are your goals for 2025? Whether you are clear or still unsure about those big next steps, ICYMI, this conversation is exactly what you need. 

You’ve probably heard me say it before: setting goals is one thing, but making them happen? That’s where the magic lies. And it’s not just about motivation or discipline; which of course they matter. More than often, it is about understanding how your brain works and using that knowledge to unlock a goal-getting superpower.

Call it a Brain-Hacking System for Peak Performance

Listen in, get directions on how to really achieve your goals in 2025 and maybe tag me on social media or elsewhere to share your plans!

WHAT YOU'LL LEARN FROM THIS EPISODE:

• The importance of setting goals at all
• How your brain is involved in goal setting and execution.
• The principle of small actions in achieving your goals
• 4 proven keys to succeed in goal setting and achievement

RESOURCES:

• Episode 26: How To Change Course When Systems Are Not Working In Your Business
• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.

What if you could handle dicey client interactions with confidence and calm, without the stress or frustration?

As a staging business owner, you know that you’ll encounter all kinds of personalities. With that comes clients and team members who might unintentionally cross boundaries or push your limits. Most of the time, it’s not personal—they may just forget what they agreed to or don’t fully understand your process. 

Rather than  respond emotionally, would it not be better to navigate those moments from a place of neutrality and groundedness? 

In today’s episode, I talk about Grounded Communication and how to effectively navigate tough conversations with it when the need arises.

For situations where you might have the wrong words or none, this could be an advance plan to turn such into opportunities for clarity, consistency, and even brand loyalty!

WHAT YOU'LL LEARN FROM THIS EPISODE:

• What Grounded Communication is
• Components of a Grounded Communication Plan that works
• Empowering thoughts for why Grounded Communication plan is important for your staging business success
• Communicating your policies and how to maximize exceptions

RESOURCES:

• Download the  Communication Plan Template
• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool

If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you’ve always wanted. The doors are open and I would love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible.