In this episode of Home Stagers and Designers on Fire I interview Lani Savvidis of Brightspot Bookkeeping. 

You will learn:

• Common tax deductions that Home Stagers often overlook
• What financial data to look at in order to make better business decisions
• How to handle fluctuating and seasonal business
• When you should think about going from an LLC to an SCorp (check with your CPA)
• What a BOI is and who has to file this
• The difference between Independent Contractors and Employees and why it is important to check with your CPA on this
• Who should be getting W9's

In this episode of Home Stagers and Designers on Fire, I talk with Rebecca Ward, Interior Designer and mentor.

You will learn:

• The big "aha" that Rebecca learned about making money in the Interior Design business
• How Rebecca offers different services for different budgets
• Rebecca's thoughts on charging a flat fee vs. hourly
• What Rebecca would recommend to those starting an Interior Design Business
• Current Design trends in flooring, kitchens, walls,metals, colors, etc.
• Rebecca's favorite software for running her business
• How Rebecca "sifts out" clients
• Why understanding data in your business is important

In this podcast episode of Home Stagers and Designers on Fire, I talk about how I might 10x my efforts in order to win more business from Real Estate Agents.

You will learn:

• why posting on Social Media is not the quickest and most effective way to win the business of Real Estate Agents
• 11 ways that I would reach out to Real Estate Agents and my #1 most needle moving way
• how you can join my FREE (limited time) masterclass -The Key to Winning Consistent Agent Referrals

In this episode I interview Kristyn Perriera of Reforma Interiors. Krysten began her career as a Home Stager in a family owned business. When she decided to go out on her own, she was drwan to "wellness design" and has built her design company by creating spaces that are an oasis for her clients.

In this episode you will learn:

• What wellness design is and how it impacts Kristyn's clients
• What biophilic design is 
• How Kristyn transitioned from a career in Home Staging in order to build her Design business
• Where Krisyn has found her clients and why Real Estate Agents are a great source of referral business
• How to NOT network (and what to do instead)

Kristyn and I also get very transparent and  personal about how we have transformed our homes after dealing with life challenges. and the impact that our environmen thas on our well being.

In this episode of Home Stagers and Designers on Fire I break down the settlement that the National Association of Realtors has recently agreed to.

You will learn:

• how this may or may not impact the Staging Industry
• why I believe that home prices will not be effected
• why positioning and messaging is even more important to win the business of Real Estate Agents
• how top Real Estate Agents set themselves apart (and why this may be to your advantage)
• how I coach my clients in order to position their servicesas a "value add" to Agents

As a new Home Stager it can be overwhelming to decide what to focus on when growing your business. And it can get easy to get caught up doing things that can wait and not doing enough of the things that get business in the door.

Let's face it.... we all want to do things that feel comfortable and shy away from things that get us outside of our comfort zone.

The truth is....without getting business in the door ,you won't have a business and I want you to succeed.

In this episode I talk about the ten mistakes I see new Home Stagers make when growing their business and what to do instead.

You will learn:

• When you should (or shouldn't) invest in inventory
• Why getting certified is not enough to gain traction building your business
• Why it is important to try different business models when building your business
• The strategies and mindset issues that make it challenging for Home Stagers to reach out to Real Estate Agents (and effectively win their business)
• The fastest way to get money in the door
• What some new Stagers do instead of the "needle moving activities" that will propel their business forward
• What systems to focus on when building your business
• What to do if you are stuck on creating your website
• Three compelling questions to ask yourself and journal on in order to grow

Have you ever wondered how AI might help improve your design skills, work more effectively, work remotely, leverage your time or streamline your processes?

Have you heard about Chat GPT but aren't really sure about ways that you could incorporate it into your business?

If this is you, you're going to be blown away by the insight my guest, Jenna Gaidusk provides in this episode. 

You will learn:

• Jenna's "go to" AI tools and how she uses them
• The difference between the paid and free version of Chat GPT
• What tools Jenna uses to print custom designs
• How you can do remote model homes virtually
• How Jenna sees the future of AI and the Interior Design Business

And so much more!!!

Have you ever wondered what the most common struggles of new Home Stagers are? Or seasoned Stagers? Are you curious about how the Home Staging business has evolved and what is in the cards for the future? Join Shell Brodnax and I as we discuss all of this as well as:

• Shell's top strategies for hiring team members
• The difference between data driven decisions and gut instinct
• How RESA is educating the public about the benefits of Home Staging
• How the Staging business has evolved in the last 20 years
• How to compete with low priced Staging companies
• And much more!

Have you ever wondered where the best place to spend your time is when it comes to marketing your business? In this episode I talk with Heather Cook of Social Stager, about why email marketing is her #1 strategy to grow your business. 

You will learn:

• How to strategically build an email list of Ideal Clients
• Why segmentation is where the money is
• How to personalize your emails
• What the industry standard is for open rates and how to optimize your open rates
• How to create compelling subject lines
• Why you should cleanse your emil list
• How often you should send out emails

If you are confused about where to put your marketing efforts for optimal results, you'll love this podcast episode. I interview Heather Cook of the Social Stager and she talks about her top 10 marketing strategies.

You'll also learn:

• Free resources to market your business online
• Heather and Marianne's favorite email CRM platform
• Heather's #1 tip for finding out what content will resonate with your Ideal Clients
• Marianne's tip for creating compelling subject lines and get a higher open rate for emails