Have you ever wondered where the best place to spend your time is when it comes to marketing your business? In this episode I talk with Heather Cook of Social Stager, about why email marketing is her #1 strategy to grow your business. 

You will learn:

• How to strategically build an email list of Ideal Clients
• Why segmentation is where the money is
• How to personalize your emails
• What the industry standard is for open rates and how to optimize your open rates
• How to create compelling subject lines
• Why you should cleanse your emil list
• How often you should send out emails

If you are confused about where to put your marketing efforts for optimal results, you'll love this podcast episode. I interview Heather Cook of the Social Stager and she talks about her top 10 marketing strategies.

You'll also learn:

• Free resources to market your business online
• Heather and Marianne's favorite email CRM platform
• Heather's #1 tip for finding out what content will resonate with your Ideal Clients
• Marianne's tip for creating compelling subject lines and get a higher open rate for emails

Have you ever gotten stuck writing content for emails, your website, blog or social media posts? Or maybe you don't send out emails to your Ideal Clients or market your business on social media because you don't have the time.

If this is you, you'll want to tune into this episode.

You'll learn:

• Different ways to use Chat GPT in your business so that you leverage your time
• Pros and cons of using Chat GPT
• Why the prompts you give Chat GPT are so important
• Why it is important to tweak the results you get from Chat GPT
• How to use Chat GPT to streamline content creation

In this podcast episode I discuss how to start a business and life plan for 2024 and why it is so important to reflect on 2023. It gets personal and transparent as I reflect on what gave me purpose, what I did better in 2023 and what I will do moving forward into 2024.

You'll learn:

• Compelling questions to ask yourself when planning for 2024
• What I did differently the year I doubled my income in my Home Staging Business
• Why it is important not to have too many big goals
• Why a sense of purpose is like jet fuel for your life and business
• Why it is so important to focus on your 2023 wins
• How we might work together to build a life and business that excites you

In this episode of Home Stagers and Designers on Fire, I speak with Samantha Brown, Pro Organizer Coach.

You will learn:

• Different ways you can work with organizers
• What a "decluttering specialist" does that sets her apart
• Why Samantha trained as a life coach in order to serve her clients better
• What is different about working with "disorganized people"
• Where most of Samantha's business comes from and Samantha's tips for SEO
• Why setting up client expectations is so important
• How Stagers and Organizers might work together or refer each other

Home Stager- have you ever thought about offering a "menu of services" to your business model but you weren't sure how?

Do you wonder if you can sell services that are aligned with your innate talents?

In this podcast episode I interview Julea Joseph and we discuss how she built a thriving Chicago business by offering a progressive menu of services.

You will learn:

• How Julea has curated a menu of services that fills her pipeline while only doing the types of jobs she loves
• How public speaking has helped Julea build her business
• Why a well thought out business plan and understanding your Ideal Client is so important
• Why Julea shifted her business model when she moved from San Francisco to Chicago
• How Julea began her business by working 4-5 hours a day and how her business grew as her children did
• How Julea has created a referral based business without going to large networking events

In this episode I talk with Heather Cook of Social Stager about the importance of creating a brand that sets you apart.

You will learn:

• Why a mission statement is foundational and serves as a litmus test for your brand
• How to dig into the details of your Ideal Client so that your brand message is on point
• Heather's process for choosing brand colors and how color psychology impacts the way your business will be perceived
• How to bring out your personaility with your brand while appealing to your Ideal Clients
• How to determine your business's core values and why that is an integral part of your brand
• What high level brand messaging is
• Ways to convey what sets your company apart in order to stand out in a noisy online world
• How content pillars help you create effective and strategic content

In this episode I talk about the struggle that many Home Stagers have when they feel as though they are losing jobs because of price and what to do instead. 

You will learn:

• How to prequalify online leads so that you make sure they are "real players" before wasting time on a preview
• How to easily calculate what you are making on each job so that you base your prices on profitablility
• Why you shouldn't worry about losing some cold leads
• The questions you should be asking yourself when you don't win the job based on price
• Mindset shifts to help you handle "price shoppers"
• Why you should know what your "going out the door price" is
• Why diversifying your business is important
• The most effective way to gain "warm leads" to gain business

In this episode I interview Heather Cooke. Heather's marketing firm, The Social Stager, caters to Home Stagers to help them simplify their Social Media marketing so that they boost their engagement online and get more sales. 

You will learn:

• what to do on Instagram if you are brand new
• the strategy behind posting reels, stories or posts
• how to gain a following of potential Ideal Clients
• why Heather loves Instagram stories
• what to do if you have more than 1 ideal client
• how to build brand awareness
• when and how to post about your personal life
• what the algirithm currently favors
• the importance of captions and how to use them effectively

Join Heather and I as we discuss how to create an effective instagram strategy.

In this episode I interview Danielle Hayden , CEO of Kickstart Accounting, Inc. where she helps business owners with book keeping, financial analysis and education.

You will learn:

• How our money "stories" impact our financial decisions
• The 4 money type personalities
• The importance of looking at the story the numbers are telling you when making business decisions
• How the power of 1% helps you to take small strategic steps in order to grow your business
• What to do if you are not being profitable
• The simple practice you can implement immediately to identify your money stories
• How forgiveness helped Danielle shift her mindset so that she felt empowered to invest in her business