Send Katie a Text Message!!

For most interior designers, marketing is throwing noodles at the wall and seeing what sticks. A little Instagram here, a little TikTok there, and maybe some paid ads for good measure. But deep down, you know that’s not a great way to run a business, increase visibility, or build brand awareness—let alone get paying clients! Wouldn’t it be great if someone who understood your industry could tell you exactly which marketing strategies you needed?

Meet Jason Lockhart! He’s an architect and digital marketing strategist who understands the interior design industry. He joins me today to discuss the best marketing channels for designers, the importance of understanding your most ideal client, website SEO best practices, and mistakes to avoid with paid ads. There is so much practical advice packed into this conversation! And even more nuggets in this week’s Coaching Corner. Let’s dive in!

Grab all the links and resources mentioned in this episode at

https://successbydesign.coach/podcast/b/digital-marketing-strategy-for-interior-designers

This podcast is brought to you in partnership with Leah Bryant Co.

Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. 

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

As interior designers, we love being creative and bringing a client’s vision to life. Financials, budgets, and marketing strategies? Not so much. But our firms simply don’t exist without these key elements of business. Between the neverending natural disasters, dramatic economic shakeup, and mounting questions of what to focus on to grow the business—it’s feeling pretty intense for all of us. So… let’s talk about it!

In this Q1 episode of The Table series, LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe are back for a refreshingly genuine conversation about financial and marketing changes they’re making in 2025 after seeing what their 2024 reviews revealed. Hear brilliant untapped marketing strategies, the one place you should never not invest in, the importance of actively nurturing a community, and how to know what to do next to scale your business. All that and more in this week’s Coaching Corner—let’s begin!

Grab all the links and resources mentioned in this episode at

https://successbydesign.coach/podcast/b/Finances-budgeting-and-marketing-for-interior-designers

Connect with LuAnn: 

Website

Connect with Rick: 

Website 

Connect with Dr. Jennifer:

Website

This podcast is brought to you in partnership with Leah Bryant Co.

Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. 

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

In this solo episode, we're honing in on what it takes to build a business legacy. That may sound like nailing jello to a wall, but there are specific, actionable steps you can take to make this happen!

This isn’t just about scaling your firm or making a name for yourself. This is about creating something that lasts well beyond your time in the industry. It’s about shifting focus from those short-term wins—and instead planning for an impact that resonates, endures, and even gives back to the community. 

This episode is crafted especially for interior designers ready to elevate their business, create meaningful impact, and set the groundwork for a lasting legacy. Be sure to stay for the bonus insight in this week’s Coaching Corner!

Grab all the links and resources mentioned in this episode at https://www.colorworks.coach/podcast-library/b/build-a-sustainable-business-legacy

This podcast is brought to you in partnership with Leah Bryant Co.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

Unless you’re a drafter, most of us in the interior design world loathe technology. But it’s a necessary part of the job when it comes to running a business. So… how can tech support the design process and in scaling a business? My tech go-to, Danny Marsh, joins us for this episode! Danny shares technology challenges unique to interior designers, emerging tech trends, how certain software can actually hinder business growth, and a bit about his tech firm that’s just for interior designers. You’re especially going to want to stick around for this week’s Coaching Corner—featuring a very special guest!

Grab all the links and resources mentioned in this episode at

https://www.colorworks.coach/podcast-library/b/technology-and-automation-for-interior-design

📲Connect with Danny:
Plumtree

This podcast is brought to you in partnership with Leah Bryant Co.

Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. 

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

The mental gymnastics it takes to start a business is just… different from the mindset shifts it takes to scale a business to 6-figures and beyond. (Mindset plays a huge role in both personal and professional growth!) I’m thrilled to have Laura Thornton back on the podcast for this conversation. We’re discussing the mindset shifts that are imperative when looking to scale your design business. Laura shares insights about growing a team, advice about being courageous and growing your confidence, and the raw truth of what it really takes to take your business to that next level—whatever that looks like for you! Enjoy the conversation and make sure you stick around for the Coaching Corner!

Grab all the links and resources mentioned in this episode at

https://www.colorworks.coach/podcast-library/b/mindset-shifts-to-scale-a-business-to-6-figures-and-beyond

📲Connect with Laura:
Instagram

This podcast is brought to you in partnership with Leah Bryant Co.

Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. 

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

Whether or not you’ve heard of thought habits, you’re most certainly familiar with the impact your self-talk has on your habits. But you may be surprised to hear just how impactful those thoughts of yours are on your business growth—or—lack thereof. Habit Finder Coach, Amy Kemp, is here to discuss this topic! Amy shares examples to bring these enlightening concepts to life, as well as exercises you can test out ASAP to regain your time and energy. In this episode, we get into so much including scheduling guilt-free playtime, shocking statistics, boundaries for goal setting, and the business epiphany Amy had while her son was in the hospital. You especially won’t want to miss this week’s Coaching Corner!

Grab all the links and resources mentioned in this episode at

https://www.colorworks.coach/podcast-library/b/growing-a-business-starts-with-personal-growth

📲Connect with Amy:
LinkedIn

This podcast is brought to you in partnership with Leah Bryant Co.

Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. 

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

As an interior designer, there are a few business decisions that will critically impact your growth. Scaling your business to your lifestyle is an artform. It takes dedication, discipline, and determination. And Jeanne Collins knows this journey all too well! She joins us today to share how to know when it’s time to hire a coach or contractor, key marketing strategies that helped scale her business, and how becoming a female business owner made her a better mom. Enjoy this conversation and make sure you stick around for the Coaching Corner!

Grab all the links and resources mentioned in this episode at

https://www.colorworks.coach/podcast-library/b/how-to-sustainably-grow-a-design-firm

Connect with Jeanne:
Instagram

This podcast is brought to you in partnership with Leah Bryant Co.

Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. 

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

Welcome to one of our most anticipated conversations—the 2025 Color of the Year! Join color marketing experts from PPG, Sherwin-Williams, and Benjamin Moore as they reveal their picks, what inspired the selections, what they’re noticing with design trends in general, and what’s coming down the pike in the next couple of years as America starts to take the lead. (Yep, I just said it.) To say this is an exciting episode is an extreme understatement. Let’s get straight to it—and stick around for the Coaching Corner!

Grab all the links and resources mentioned in this episode at

https://www.colorworks.coach/podcast-library/b/2025-color-of-the-year-and-design-trends

Connect with:

Ruthanne (LinkedIn)

Sue (LinkedIn)

Andrea (LinkedIn)

This podcast is brought to you in partnership with Leah Bryant Co.

Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. 

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

Leaders in the interior design industry join me to discuss trends and predictions about the future—specifically 2025! You’ll hear from LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe. They’re sharing what 2024 was like for their businesses, what they’re evaluating as we wrap up the year, how they’re strategically approaching 2025, and how AI factors into all of this. You don’t want to miss this insightful and uplifting conversation! Stay for the Coaching Corner to continue that AI conversation. Let’s get started!

Grab all the links and resources mentioned in this episode at:

https://www.colorworks.coach/podcast-library/b/the-future-of-interior-design-in-2025

Connect with LuAnn:

Instagram

Connect with Rick:

Instagram

Connect with Dr. Jennifer:

Instagram

This podcast is brought to you in partnership with Leah Bryant Co.

Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. 

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

‘Tis the season for the Fall High Point Market of 2024! We know you’re here for the tips, tricks, trends, and everything we learn at market every time we go. And this time is no different—except we’re switching things up a bit! Di normally goes to market and gives us a recap on what’s trending in lighting, furniture, and textures. This time? Katie’s in the guest chair, sharing what she’s learned and experienced. And there’s still a Coaching Corner, so don’t miss those nuggets!

Grab all the links and resources mentioned in this episode at https://www.colorworks.coach/podcast-library/b/fall-2024-high-point-market-trends

Connect with Di:
Instagram

This podcast is brought to you in partnership with Leah Bryant Co.

Thanks so much to our sponsors at Plumtree.it - where they bring specialized technological solutions to interior design. 

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website