Hey y'all, welcome back to the podcast! It's been a hot minute since I introduced myself, so if you're new here, welcome! This podcast is all about business content tailored for interior designers who want to grow and scale. I'm Michelle Lynne, owner of ML Interiors Group, a seven-figure, award-winning interior design firm in Dallas, Texas. I help designers who have hit five figures in revenue scale to multiple six figures—profitably and without losing their sanity.
Today, we're diving into SEO—or as I like to call it, "Google Juice"—and how you can optimize your online presence for big visibility. SEO is a long game, but even small steps can make a massive difference in getting your business found online. Grab your pen and paper because you'll want to take notes!
What We Cover in This Episode:
The importance of having a Google Business Profile and how to optimize itWhy posting regularly on Google (just like Instagram!) helps with search rankingsHow to use keywords effectively to get found onlineThe essentials of a high-performing website for interior designersWhy "done is better than perfect" when it comes to your websiteThe role of blogging in SEO and how to make it work for youTools like Google Keyword Planner, Answer the Public, and ChatGPT to help with SEOHow to optimize your website images (spoiler: large files slow you down!)The importance of mobile optimization for ranking higher on GoogleHow to use alt text and internal linking to improve search visibilitySEO might sound overwhelming, but trust me, you don’t have to be an expert to get started. Implementing these simple strategies can help you get found by the right clients without relying solely on social media.
Resources & Links:
Google Business ProfileAnswer the PublicGoogle Keyword PlannerChatGPT for content assistanceIf you're looking for an easy way to manage social media and Google posts in one place, check out Sidemark, a tool I co-own that simplifies your content strategy.
SEO isn’t an overnight success story, but making small, consistent changes can significantly boost your visibility. Whether it’s optimizing your Google Business Profile, keeping your website fresh, or blogging regularly, each step gets you closer to attracting high-quality leads.
Have questions about SEO or need a referral for an SEO agency? Shoot me a message—I’d love to help!
Thanks for tuning in, and I’ll see you next time for more business-building strategies for interior designers!
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