Hey friend—this episode is for you if you’ve ever had a dry inbox and wondered, Where the heck are my dream clients?I’ve been there. Back when I started ML Interiors Group, I hustled hard, did great work, and just hoped the right clients would find me. And for a while… it worked. Kind of. But behind the scenes? Total chaos.

In this episode, I’m pulling back the curtain on what I call being “booked by accident”—when your leads are inconsistent, your clients are sometimes not the right fit, and you’re crossing your fingers instead of working a plan. If your business has ever felt like feast or famine, this episode is your wake-up call (and also a hug).

We talk about:

• The signs you might be booked by accident (yes, even if you’re busy)

• Why marketing isn’t optional—it’s a system, not a side task

• The three pillars of intentional visibility: Identity, Message, and Method

• How treating marketing like design (with strategy and intention) changes everything

I also share Sarah’s story—a designer who went from burnout and scattered marketing to landing a full-service client within a month—just by getting intentional and consistent. And let me be clear: this isn’t about bro-marketing or becoming an influencer. It’s about showing up with clarity, confidence, and a plan that fits you.

We’re not waiting around for a referral fairy with a waitlist and a bottle of champagne. We’re designing businesses on purpose.

Oh—and if this hit home, don’t miss my free upcoming workshop, Booked by Design. We’re going hands-on:

• Day 1: Nail your message so dream clients say, “Finally, someone who gets me!”

• Day 2: Get seen and get leads with marketing that actually works for designers

• Day 3: From crickets to clients – we’re doing live coaching and clarity work

Grab your seat at thedesignbakehouse.com under “Events,” or just hit the link in the show notes.

Remember: you are a CEO. And it’s time to start showing up like one—with visibility that’s as intentional as your design work.

Until next time, keep designing your business as beautifully as you design your spaces.