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Think PR is only for the big leagues? Think again. Today we're busting the myth that only large design firms with big budgets can benefit from public relations. Whether you're a solo interior designer or part of a small studio, PR might be the next best step for your growth.

What you’ll learn:

Featured guest:

Joining me on the Marketing for Designers podcast, the show for interior designers, is Allyson Conklin, founder of ACPR, who specializes in transforming how interior designers approach and utilize PR. 

I’m so excited to talk to Allyson and hear her insider tips on making PR work for your interior design brand, debunking common myths along the way.

Ready to shift your perspective on PR and discover how it can be tailored to fit your business, no matter its size? This episode is packed with awesome insights that could redefine your approach to public relations. Tune in to learn how to strategically position your interior design business in the media landscape.

Connect with Allyson

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Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

Don’t miss this episode packed with actionable insights!

If you’ve ever considered rebranding your business, this episode is for you. I’m currently completely rebranding my business and that means a brand new website, new messaging, new visual identity, new brand photography, new look and feel. On this episode, I’m sharing what my rebranding journey looks like.

If you're curious about what it takes to rebrand and why you might consider it, you're in the right place.

What you’ll learn on this episode:

What I’m covering:

Teaser:

We're also talking about the nitty-gritty of website redesigns and what it takes to create a brand that truly stands out. Also…you’ll hear about the branding photoshoot – it's not just about looking good, it's about telling a story.

Rebranding might be just what your business needs to connect more deeply with your audience and step up your game. Tune in to get inspired and maybe even kickstart your own rebranding journey.

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Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

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Pinterest–who’s using it in their interior design business? And if you’re not–you’ll want to tune in to today’s episode and see what Pinterest is all about and how it can help your interior design business. We’ll also chat about how your audience is using it. Did you know Pinterest is a search engine? And its got a tremendous impact on SEO?

Joining me today is Emanuela Schneider, founder of Marketing Interiors by ES, and an expert in marketing strategy and management specifically tailored for the home industry. 

In this episode, you'll learn:

Connect with Emanuela:

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Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

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Don’t miss this episode packed with actionable insights!

This one is a juicy, juicy subject! And if I may add, one of those things many interior designers struggle with–writing content and showing up consistently! Am I right?!

Today’s guest, Jennifer Kolbuc from Mountain Top Consulting, is making a bold promise to teach you, interior designers, how to develop an efficient, smarter content plan in under 30 minutes.

In today’s episode, we'll uncover:

Connect with Jennifer:

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Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

Don’t miss this episode packed with actionable insights!

The above-the-fold portion of your website is your most valuable online real estate. So it’s so important that you utilize every inch of it. 

What is “above-the-fold” on a website anyway? It’s that part of the website where your website visitors first land on and can see without scrolling. Not a wholelotta space, I know! But if your interior design website has only a photo of your work and nothing else, you’ll want to tune into this episode for sure!

There are five elements that I, as a professional messaging strategist and a copywriter for interior designers, consider to be absolutely must-haves on a website.

In this episode, you’ll learn:

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Need help with your interior design website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers. 

Masha has a signature framework for writing brand-elevating and data-driven website copy, leveraging audience insights that she collects through YOUR client interviews. 

The result? Copy that resonates deeply, emotionally, with your dream clients.

Connect with Masha:

If you're still sitting on the sidelines of using AI, and specifically ChatGPT because you're not sure how or think it's just tech hype, you’ll want to listen to today's episode.

I'm going to be diving into the practical, super cool ways that interior designers like you can use AI to not only write better but also deeply connect with your ideal clients. 

I’m sharing 16 ways you can use ChatGPT in your interior design business. And I’ll break it down how to do that.

What you'll learn in this episode:

Here's a quick rundown of what we’re unpacking today—just enough to get you hooked, but you’ll need to listen to the full episode for the complete toolkit:

These are just a few of the ways I use AI in my business and how you can use it in your interior design business. There’s lots more during this episode!

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Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

>> bite-size messaging, no fluff, actionable tips for interior designers delivered to your inbox EVERY FRIDAY

If your interior design portfolio currently feels like nothing more than a beautifully curated collection of images, you are not alone. Most interior designers out there under-utilize their portfolio in their marketing. 

And many designers are struggling to come up with what to post in their marketing. 

But what if I told you, that your project portfolio can become the magnet that not only showcases your work, style, and creative skill but also can pull in your ideal clients? And…it can become the foundation of your marketing. Meaning…it’ll give you content, lots of it, to post in your marketing. 

My guest in this episode, Teresa Schlup, website designer, brand strategist, and the founder and owner of Caffeine Creative, is chatting with me about how to put your interior design portfolio at the center of your marketing. She’ll share how one well-crafted interior design project page can create a whole foundation of your marketing strategy for an entire month of content.

In this episode you’ll learn:

Connect with Teresa

Tune in for my conversation with Teresa.

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Need help with your website copy? 

Connect with Masha Koyen, the host of the Marketing for Designers podcast, Messaging Strategist, Website Copywriter for interior designers, and the founder of Content Vertical, a copywriting agency for the home industry:

Let’s talk about the difference between these three marketing terms that interior designers and other people often use interchangeably: messaging, copy, and content. I’m not a fan of “marketing jargon” or “marketing speak” so I want to shed some light on what each one of these terms mean so that you as an interior designer can use them like a PRO marketer.

While they might seem similar and mean the same thing, recognizing how messaging, copy and content all play a unique role in your marketing strategy can really impact your interior design business and how you show up in the eyes of your clients.

What you’ll learn in today’s episode:

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

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Welcome to the future, where AI is no longer just a just a buzzword but your very real competitive advantage for your interior design business. 

In this episode, I’m chatting with Jenna Gaidusek to guide you through the world of AI and how you can use it, making what may seem complex utterly approachable and beneficial for your business. 

Jenna shares her journey, showcasing how AI can not only streamline your marketing efforts but also bring a new level of engagement and creativity to your work, how you show up and how your audience perceives you.

In this episode you’ll learn:

Connect with Jenna Gaidusek

Tune in for my conversation with Jenna.

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

Great website design goes beyond the beautiful aesthetic. To convert visitors on your website, you need a deep understanding of psychological principles (a.k.a. how do they behave online, what information are they looking for, how they make decisions, what do they pay attention to, etc). My guest to talk about all that is Patricia Alix-Villa, the owner of Fancy Girl Design Studio. 

In her role as a brand designer and website designer, Patricia is known for her ability to create visually stunning websites, but her real genius lies in her strategic application of psychological insights to foster engagement and inspire action from site visitors.

Patricia and I have worked on multiple projects together and today I get to chat with her on how she leverages the principles of psychology to get website visitors to take action on your website.

In this episode you’ll learn:

Connect with Patricia Alix-Villa

Tune in for my conversation with Patricia.

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers: