Are you an interior designer struggling to decide between where to invest your marketing efforts and dollars? Aren’t we all? Should you invest into writing weekly blogs and buying Google ads or show up on Instagram? We can’t do it all especially if we’re running a small business with limited marketing funds.

In this episode of the "Marketing for Designers" podcast, we dive into this topic with Daniela Furtado from Findable Digital Marketing. Daniela challenges us to start thinking about it by asking, "Where are my customers?" We’ll deep dive into customer-centric marketing strategies that can change the way interior designers approach their marketing.

We’ll talk about mapping out customer journeys, breaking down the stages of awareness, consideration, and purchase. We’ll talk practical advice on how to create content and marketing tactics that align with each stage, ensuring you meet your clients exactly where they are.

And lastly, Daniela will share her secret weapon for business and personal growth that has been instrumental in driving change and fostering improvement within her small business.

Featured Guest: Daniela Furtado | Findable Digital MarketingHost: Masha Koyen | Content Vertical

You'll learn:

Connect with Daniela:

Listen Now | Subscribe

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

Join us for a dynamic discussion on the pivotal role of video content in cultivating your personal brand, especially in the interior design industry. Today, video has become an indispensable tool for designers, enabling them to forge deeper connections with their audience and significantly amplify the impact of their personal brand. 

Embracing video content creation is not only highly recommended by many marketing experts—it's essential for staying COMPETITIVE and RELEVANT. And the best part? Jumping into video doesn't require a significant investment in professional gear or an extensive technical background. Buuuut, there are some critical considerations to mull over before you start producing your own videos or decide to outsource it.

In this episode, Alessya and I are chatting about how and why interior designers should incorporate video into their marketing and how it can help them build their brand with their target audience. You don’t want to miss it!

Featured Guest: Alessya Baggetta | Alessya Baggetta Designs 

Host: Masha Koyen | Content Vertical

You'll learn:

Video-editing apps Alessya mentioned in the episode:

Equipment for Capturing Video (all can be found on Amazon):

Connect with Alessya:

Listen Now | Subscribe

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

If your website isn’t attracting your ideal clients, or you feel the messaging on your core pages is not resonating with the right audience emotionally, you’ll love today’s episode. As a copywriter for interior designers, I visit hundreds of websites every month when I write website copy for my clients. And in my research, I found several patterns - common mistakes designers make on their website.

In this episode you’ll learn:

Memorable Quote:

"The impact of your messaging gets diluted if you’re trying to speak to everyone. It results in generic copy that fails to resonate deeply with any one particular group. And the problem with that - in not understanding your audience client - your copy does not speak directly to the needs, desires, and pain points of your target audience.”

Listen Now | Subscribe

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

In this episode, we dive into the crucial shifts happening on Instagram and how they impact designers. Lezlie Swink, founder of Swink Social Co, brings her expertise to the table, discussing the evolution of content consumption on Instagram and the strategic adjustments designers can make to thrive in this new landscape.

In this episode you’ll learn:

Memorable Quote:

"Embracing the shift on Instagram isn't about chasing trends; it's about understanding your audience, being authentic, and integrating storytelling into your strategy to stand out."

Connect with Lezlie Swink:

Tune in to this episode to get a comprehensive understanding of the Instagram changes and actionable strategies to elevate your design business on social media.

Listen Now | Subscribe

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

Ever wondered how successful interior designers craft their unique brand, attract their ideal clients, and create an incredible, distinctive online presence? This episode peels back the curtain on the marketing strategies that elevate designers from good to unforgettable.

My guest today, Eva Healy of avenue design inc shares her journey of building a successful design firm, her approach to marketing, her secrets to engaging clients on social media, and how she leverages collaborations to expand her reach. 

In this episode you’ll learn:

Memorable Quote:

"Marketing isn't just about showcasing your work; it's about storytelling, connecting, and building trust."

Connect with Eva Healy:

Tune in for my conversation with Eva and discover her marketing secrets.

Listen Now | Subscribe

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

Join my conversation with Robyn White of RDW Design Studio about using your interior design website to attract premium, luxury clients. We chat about the secrets to attracting luxury clients and the pitfalls to avoid in website design that could cost you their business. Whether you're refining your brand or scaling your offerings to meet the demands of the luxury market, Robyn's expertise sheds light on essential strategies for success.

Featured Guest: Robyn White | RDW Design StudioHost: Masha Koyen | Content Vertical

You'll learn:

Memorable quote:"Marketing isn't just about making your business known; it's about resonating with your audience on a level that compels them to choose you."

Connect with Robyn White:

Tune in for my conversation with Robyn and discover how to elevate your approach to the luxury market.

Listen Now | Subscribe

Don't miss an episode – subscribe and leave us a review if you love it!

Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

This is the first episode of my brand new podcast (launched in 2024). A little bit about me - I'm Masha Koyen, a messaging strategist and website copywriter for interior designers.

First of all, here's my Instagram. Let's be friends!

Join me weekly as I share messaging and marketing wisdom I've collected over the years while working with designers on their websites. I'll also chat with a bunch of really smart people like SEO experts, web designers, and other service providers who have a ton of marketing advice to share with YOU (a.k.a. designers who want to up the ante on their marketing).

I'll also bring on designer guests who've got a strong marketing game - what better inspo is there for your own marketing strategy?!

I'm going to take a bit of time to record the first official episode but stick around, it's coming up really soon..