Marketing for Designers with Masha Koyen

#3: Why every designer needs to know about Instagram changes with Lezlie Swink

Listen Later

In this episode, we dive into the crucial shifts happening on Instagram and how they impact designers. Lezlie Swink, founder of Swink Social Co, brings her expertise to the table, discussing the evolution of content consumption on Instagram and the strategic adjustments designers can make to thrive in this new landscape.

In this episode you’ll learn:

  • The current changes on Instagram and what it means for content strategy.
  • The shift towards entertainment-style content and how designers can adapt.
  • Practical tips for designers to show up more authentically and effectively on Instagram.
  • The importance of storytelling in creating engaging content.
  • How to utilize reels and other Instagram features to enhance your content strategy without feeling overwhelmed.
  • The concept of a balanced content strategy and why it's crucial for success on social media.

    • Memorable Quote:

    "Embracing the shift on Instagram isn't about chasing trends; it's about understanding your audience, being authentic, and integrating storytelling into your strategy to stand out."

    Connect with Lezlie Swink:

    • Instagram: @swink.social.co
    • Website: https://www.swinksocialco.com

      • Tune in to this episode to get a comprehensive understanding of the Instagram changes and actionable strategies to elevate your design business on social media.

      Listen Now | Subscribe

      Don't miss an episode – subscribe and leave us a review if you love it!

      Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

      • Masha’s Instagram
      • Masha’s Website
      • Book a call with Masha


        • ...more
        View all episodesView all episodes
        Download on the App Store
        Marketing for Designers with Masha KoyenBy Masha Koyen
        • 5
        • 5
        • 5
        • 5
        • 5

        5

        7 ratings