Marketing for Designers with Masha Koyen

By Masha Koyen

Marketing for Designers is your fast-track to elevating your marketing game of your interior design business. Drowning in complicated marketing tasks? We're your lifeline. Get ready for no-nonsense ad... more

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FAQs about Marketing for Designers with Masha Koyen:

How many episodes does Marketing for Designers with Masha Koyen have?

The podcast currently has 57 episodes available.

Marketing for Designers with Masha Koyen episodes:

January 08, 2025#46 Why your marketing isn’t converting (and how to fix it) with Gee Ranasinha
Can marketing get any more complicated?! You’re out there, following all the advice, tweaking your messaging, trying every new platform and channel, yet somehow… nothing. Results fall flat. Clients don’t bite. Sound familiar?
In this episode, I’ve brought in Gee Ranasinha, CEO of KEXINO and marketing veteran, to reveal the hard truths behind why typical marketing advice doesn’t work for interior designers—and exactly how to change that.
If you’re ready to break through the noise, get noticed, and connect with clients who actually get you, this conversation is a must-listen.

What you’ll learn in this episode:
Why the traditional marketing advice might be sabotaging your efforts

How to connect with your audience in ways that actually inspire action

Practical tips for uncovering what your clients really want from you

The biggest questions to ask when hiring a marketing expert to avoid common pitfalls

How to create brand awareness and drive consistent leads over time

Memorable quotes:
"People are influenced by their emotions when they're making decisions—including buying decisions—positively or negatively."

"A lot of people say, 'I know my customers, I know them better than they know themselves.' They're deluding themselves."

"There isn't a single client on the planet who said, 'You know what, I want to spend money on an interior designer.' What they want is a space to be welcoming, to fill a particular function. That's what they're looking for."

"The only way you can get true, honest, impartial, unbiased data in terms of the buying habits of your audience is to speak to them and ask questions to actually get to the nitty-gritty."

"Do what you said you were going to do when you said you were going to do it. Just doing that puts you at the top 20th percentile of every single person in your industry because the bar is set so low."

Key highlights:
Find out the pitfalls of “tactic-first” marketing and why every strategy should start with a clear understanding of your audience.

Learn how client emotions influence decisions, even in business transactions, and how to harness this in your marketing.

Uncover the real reason why customers “ghost” after initial interest—and what it means for your messaging.

Understand the difference between tactical and strategic marketing, and why skipping the strategy makes it easy to waste resources.

Get tips on pinpointing your audience’s unique pain points by asking the right questions during client discovery.

Discover how to create marketing that resonates with your audience’s everyday frustrations, not just their end goals.

Gain insights into building client trust by showing up reliably in every interaction—no matter how small.

Learn what Gee calls the “95/5 rule” and how focusing on the 95% not ready to buy can set you up as their go-to when they are.
Connect with Gee
LinkedIn

Kexino marketing agency
Connect with Masha
Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
FREE GUIDE: 7 strategies to attract affluent clients

Weekly marketing tips

Masha’s Instagram

Masha’s Website

Book a call with Masha
...more
43min
December 18, 2024# 45 SEO for designers: Why audience comes before keywords with Nina Clapperton
Tired of hearing about keywords when it comes to SEO? That’s not the only thing that SEO is all about. SEO isn’t just about embedding the right keywords into your website. It’s also about deeply understanding your audience and speaking their language.

In this episode, I sit down with SEO expert Nina Clapperton who shares how to attract the right clients by focusing on what your audience is actually searching for. She breaks down the steps to creating content that gets found by Google and resonates with potential clients—without attracting DIYers who just want free tips.
What you’ll learn in this episode:
Why focusing on your audience matters more than keywords in SEO.

How organic traffic brings in warmer leads compared to ads.

The importance of having a website you own and control.

The power of long-tail keywords and how they can help you rank higher.

How to create content that filters out DIYers and attracts clients ready to hire.

Tips for building high-quality backlinks that boost your site’s credibility.
Memorable quotes from Nina:
"Audience is the cornerstone of SEO. Keywords are just filtering your language so that people can follow what you're talking about."

"I like to think of it as someone literally asking you for what they want with organic traffic. They are stumbling upon you naturally."

"When you're relying entirely on referrals, you're not in control of your traffic sources, and that means it could vanish at any moment."
Key highlights:
Audience-first SEO: Nina emphasizes that everything starts with understanding your audience’s pain points and questions, not just keywords.

10 blog posts strategy: You don’t need hundreds of blog posts to rank well. With just 10 well-written, targeted posts, you can start making a major impact.

Backlinks as PR: Forget shady backlink strategies. Nina shares how to approach backlinks like PR, building relationships with others in your industry for real results.

Long-tail keywords: Why niche, specific keywords are more valuable than high-volume ones for interior designers.

Optimizing for local search: Nina explains the importance of optimizing for your city or region, especially for location-based services like interior design.

Connect with Nina:
Website: She Knows SEO

Instagram: @ninaclapperton

Resources mentioned:
RankMath (SEO plugin)

Key Search (Keyword research tool)

Answer Socrates (Content ideation tool)
MOZ

Other SEO episodes you should check out:
#32 The power of local SEO for interior designers with Robyn White

#6 Google vs social media - where to invest with Daniela Furtado

Connect with Masha
Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
FREE GUIDE: 7 strategies to attract affluent clients

Weekly marketing tips

Masha’s Instagram

Masha’s Website

Book a call with Masha
...more
58min
December 11, 2024#44 Transform your marketing and build authority with a short book with Mike Capuzzi
What if publishing a book could elevate your design business, attract premium clients, and make you stand out in a crowded market? Don’t we all want that?! Most interior designers think about websites, social media, and industry publication features when it comes to marketing and spreading the word about their brand. But in this episode, I’m going to tell you about another way. We’ll explore a unique and powerful strategy with a short business book publishing expert Mike Capuzzi.
Mike is the founder of Bite-Sized Books and an author of 20 books, including The 100-Page Book and The Magic of Short Books. He’s helped thousands of business owners, CEOs, and entrepreneurs, including local service providers like interior designers, differentiate themselves through short, helpful books. These “Shooks” are designed to be read in an hour but can have a massive impact on your visibility, credibility, and ability to attract the right clients.
In this episode, Mike shares how interior designers can leverage a short book as a lead generation tool, a client magnet, and a way to demonstrate authority in the industry. Whether you’ve dreamed of being an author or never considered it until now, this conversation will spark some big ideas.

What you’ll learn in this episode:
Why short books are more effective than traditional ones for marketing your services.

How publishing a book can attract higher-quality, more affluent clients.

Practical tips for deciding on a book topic that resonates with your audience.

How to use a short book as a lead magnet for your email list and client base.

The proven framework for creating and leveraging a short book in your business.

Episode highlights:
Why publish a book? Mike explains the historical and marketing advantages of being a published author, especially for service-based professionals like interior designers.

Short and sweet: Discover why short books (100 pages or less) work better than traditional books for attracting and engaging potential clients.

Book-worthy topics: Tips for choosing a topic based on client FAQs, your unique design philosophy, or your “special sauce.”

Lead generation strategies: How to use your book as a referral tool, a lead magnet, or even a welcome gift for new clients.

Mike’s framework: A step-by-step recipe for writing and publishing a short book, including how to create pathways for prospective clients to take action.

Real-world example: Hear how a professional artist used a short book to attract art commissions and how interior designers could apply a similar approach.
Memorable quotes:
"Books have been used by business owners as far back as the 1800s. There's something special about books—unlike most typical marketing materials, they don't end up in the recycle bin."

"A book gives you credibility and a perceived difference between a non-author and an author."

"If someone can jump on a plane, say from Toronto to Chicago, and read your book in an hour, and because of its design and structure, it encourages them to reach out to you—then it’s a win-win."

"We're not talking about the Encyclopedia of A to Z interior design. We’re talking about a subset of interior design, something actionable that helps readers make smarter decisions."

"A short book is like a little soldier working for you 24 hours a day, seven days a week."

Connect with Mike Capuzzi:
Website
Magic of Short Books

Connect with Masha:
Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
FREE GUIDE: 7 strategies to attract affluent clients

Weekly marketing tips

Masha’s Instagram

Masha’s Website

Book a call with Masha
...more
30min
December 04, 2024#43 Create social media content that sells without feeling "salesy" with Drewbie Wilson
You spend so much time on social media, posting great content, but does that content bring in clients? Does it even resonate with the right people? What if you aren’t posting what you should be posting..
In this episode, I sit down with Drewbie Wilson—author, podcast host, and founder of Call the Damn Leads—to uncover his secret formula for creating content that connects, engages, and converts, without feeling like you’re "selling."
Drewbie dives deep into how you can blend storytelling, education, and authenticity to build trust, while subtly positioning your services. If you’ve ever wondered how to sell without being pushy, this episode is a must-listen.

What you’ll learn:
The importance of storytelling in building your personal brand

How to share your expertise without giving too much away

A content rotation strategy: family, occupation, recreation, motivation

Applying the 80/20 rule to your social media content

How everyday experiences can engage and attract your audience

Selling by showcasing your process and knowledge, not through hard pitches
Memorable quotes:
“People are on social media to be entertained or educated, not sold to.”

“Give away so much value that people have no choice but to come to you because they can’t execute it themselves.”

“Focus 80% of your content on entertaining and educating, and 20% on promoting your business.”

“You are the brand. People will work with you because they trust you, not just your work.”
Connect with Drewbie:
Call the Damn Leads Website

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Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

FREE GUIDE: 7 strategies to attract affluent clients

Weekly marketing tips

Masha’s Instagram

Masha’s Website

Book a call with Masha
...more
36min
November 27, 2024#42 Building confidence, repositioning your brand, and mentorship with Emily Yeates
What does it take to elevate your design business, attract the right clients, and step into your next level with confidence? The answer is not just one thing. It’s a combination of factors. In this episode, I sit down with an interior designer, Emily Yeates of Urban Revival, a designer who’s completely redefined her brand and built a mentorship program that’s changing the game for other designers.
Emily shares her journey from flipping houses to running a thriving design studio, the pivotal decisions that shaped her business, what marketing strategies she finds effective, and her no-quit mindset that keeps her moving forward. Whether you’re looking to reposition your brand, grow your confidence, or explore mentorship as a new revenue stream, you’ll love this episode.

What you’ll learn in this episode:
The mindset shift that transformed Emily’s business.

How to attract the right clients with clear messaging

Why mentorship can accelerate your growth as a designer.

Practical strategies for balancing marketing as a designer and mentor.

The habits that keep Emily focused and successful

Episode highlights:
Emily’s early career flipping houses and the lessons it taught her about ROI and design.

How and why she worked with a branding coach, Rachael Johanson, on repositioning her business and elevate client perceptions.

Insights into her mentorship program, designed to help designers implement proven processes.

Her approach to hiring team members who align with her goals and vision.

The marketing tactics she’s used to expand her reach, from social media to in-person events.

Why confidence and clarity in messaging have been key to her success.

Memorable quotes:
“I didn’t want people talking about me this way. I want them talking about me in a different way and liking me for different reasons.”

“We get way fewer calls, but they’re the right calls. And so it’s—we’re no longer attracting the wrong people. We’re attracting the right people, which is like the goal.”

“This is not a hobby. It’s not a cute hobby. This is a real-life business, and you need to make money.”

“I realized, no, I don’t need more designers. I don’t need more people that think like me. I need people that don’t think like me.”

“The celebrity clients are not the good clients. It’s the everyday people that are your good, tried-and-true clients that are going to help you grow your business.”“I realized, no, I don’t need more designers. I don’t need more people that think like me. I need people that don’t think like me.”

“The celebrity clients are not the good clients. It’s the everyday people that are your good, tried-and-true clients that are going to help you grow your business.”

Connect with Emily:
Instagram

Website

Connect with Masha:
Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
FREE GUIDE: 7 strategies to attract affluent clients

Weekly marketing tips

Masha’s Instagram

Masha’s Website

Book a call with Masha
...more
39min
November 20, 2024#41 Overcoming pricing objection on your interior design website
Let’s not beat around the bush…interior design is expensive. You know it, and your clients know it. Even if your clients don’t say it out loud, they’re probably thinking it. Most homeowners view interior design as a luxury or fear that the costs will spiral out of control. So cost is a BIG concern for your clients. In this episode, we’ll tackle how to address these pricing objections head-on with smart, strategic website content. From tackling it on a killer Services page to leveraging your Portfolio and FAQ sections, I’ll show you how to communicate the value of your expertise and position your services as an investment, not just an expense.
What you’ll learn in this episode
How to overcome pricing objections with strategic website copy.

Why showcasing value is more important than listing prices.

The power of case studies and testimonials to justify your pricing.

Blog ideas that educate clients on the cost of NOT hiring a designer.

Essential FAQs to tackle client hesitations about costs.
Memorable quotes
"You don’t have to show your pricing on your website. What you could do instead is include a ‘What You Get’ section that outlines not just the cost, but the value you provide—like time savings, access to trade discounts, and reduced stress."

"Position your services as the solution to avoid costly mistakes. Highlight how your expertise prevents overspending, delays, or buying items that don’t work in the space."

"A strong testimonial can tell the story of a client who initially tried to DIY or hire someone less experienced, but realized the value of working with an expert like you."

Episode highlights
Learn why showcasing value—not just cost—is key to overcoming objections.

Find out how your portfolio can show the impact of design at any budget.

Get inspired by blog ideas that address fears around cost - I share 5 blogs topics you can include on your website

Explore FAQ examples that directly tackle concerns, from “Why is hiring a designer worth it?” to “How do you ensure costs don’t spiral out of control?” - I share 10 FAQs you can steal and use on your own website

Discover how client testimonials and stories can help position your expertise as a solution to costly mistakes.

Connect with Masha
Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
FREE GUIDE: 7 strategies to attract affluent clients

Weekly marketing tips

Masha’s Instagram

Masha’s Website

Book a call with Masha
...more
21min
November 13, 2024#40 Drive more traffic to your interior design website with Barb Davids
Have you poured time and money into a stunning new website, but the traffic just isn’t showing up? You’re definitely not alone. Many interior designers launch beautiful sites and expect the inquiries to roll in, but then…crickets. Today, I’m chatting with an SEO strategist Barb Davids, who’s here to demystify SEO and make it work for you. She’s sharing super straightforward, game-changing strategies to help you get more traffic, attract the clients you want, and make your website do more than just look nice. If you’ve ever wondered what SEO really means for your business, or how it can help you land more clients, this episode is for you.
What you’ll learn in this episode:
The crucial elements of SEO every interior designer should know

Why SEO is about more than just “keywords”

How to use blogging and content strategy to boost website visibility

The power of page titles and meta descriptions in driving clicks

When to consider adding paid traffic to your SEO efforts

Why tracking metrics matters—and how to do it

Key highlights:
SEO is about making it easy for search engines to find and understand your content, helping connect you with potential clients through optimized words and structure.

Posting even once a month can keep your site fresh and relevant to search engines, increasing the chances of attracting clients searching for solutions you offer.

Reuse blog content across social media and other platforms to extend its reach without the pressure of constant new content creation.

Page titles and meta descriptions act as “window displays” in search results, encouraging clicks with compelling summaries and calls to action.

Knowing which leads convert into actual clients is essential for refining your SEO strategy and maximizing results.

While referrals are valuable, avoid over-relying on them by using SEO and organic traffic for a steady stream of leads.

Memorable quotes:
"SEO is like peanut butter and jelly in my head because if you don’t have the right words on the page, Google is not going to find your website."

"You're relying on other people to do your marketing for you [with referrals]."

"If somebody saw your window display, it was pretty enough, would they want to click into your website to see what you have to offer?"

"It's about making it easy for your client to find you."

Connect with Barb:
Website

Instagram

Connect with Masha:
Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
FREE GUIDE: 7 strategies to attract affluent clients

Weekly marketing tips

Masha’s Instagram

Masha’s Website

Book a call with Masha
...more
37min
November 06, 2024#39 Infuse personality into your interior design website to attract dream clients
Who doesn’t love a designer with personality?! Well, your website should have one too—because interior design websites R us, right? Imagine if your website could greet clients with the same warmth and style as you do in person—now that’s a memorable first impression! When your website shows your true personality, clients feel that instant connection, knowing they’ve found the right fit. Without it, your website can feel like a blank handshake—polite, but missing that spark clients crave. In this episode, we dive into how adding personality to your interior design website is the secret ingredient to connecting with ideal clients, building trust, and inspiring action.

What you’ll learn in this episode:
Why personality in website copy is key to building emotional connections

Where to infuse personality into your interior design website to stand out

How to use your story, conversational tone, and inviting CTAs to engage visitors

Practical examples of personality-driven copy for different website pages

Memorable quotes:
"An interior design website without personality is like showing up to a coffee date in a stiff suit when everyone else is in jeans."

"Adding personality gives clients that gut feeling they’re in the right place. It lets them see your quirks, your voice, and what it’s really like to work with you."

"When clients connect with you, not just the pretty rooms, they’re way more likely to reach out."

“When your interior design website reflects who you are, clients feel it—and that’s when they know they’ve found the right designer.”

“Think of your portfolio as more than just pretty photos—tell the stories behind the spaces.”
Key highlights:
Discover the most powerful spots on your interior design website to infuse your personality for a lasting impression

Learn how a simple tone shift can make your services feel more approachable and inviting

Find out how storytelling transforms your portfolio from a gallery to a connection point with clients

See why sharing your journey can be the game-changer on your About page

Get tips on creating CTAs that feel natural and authentic, encouraging clients to reach out

Connect with Masha
Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
FREE GUIDE: 7 strategies to attract affluent clients

Weekly marketing tips

Masha’s Instagram

Masha’s Website

Book a call with Masha
...more
19min
October 30, 2024#38 Video, SEO, and outsourcing marketing like a PRO with Kirsten Graham
What if the secret to scaling your interior design business is not just creating video content but outsourcing the work? And not just outsourcing to anyone but to a virtual assistant that specializes in marketing? I didn’t even realize there was such a thing as a Marketing Virtual Assistant (VA) until I chatted with today’s guest.
Today’s episode is a masterclass in getting the help you need without sacrificing quality.
Kirsten Graham, co-owner of Six-Figure Business Coaching, shares her process for training marketing virtual assistants and creating compelling, SEO-friendly video content that attracts ideal clients.

What you’ll learn in this episode:
How to create compelling video content specifically for interior design clients

Key elements to consider when hiring a marketing virtual assistant for video, social media, and other marketing tasks

The importance of documented SOPs (standard operating procedures) for a smoother outsourcing experience

Tips on building a content strategy that resonates with clients and repels those who aren't a good fit

Why it’s okay to delegate tasks without knowing every technical detail yourself
Memorable quotes from Kirsten:
"Let your desire to serve others and help clients overcome your fear and judgment of yourself—just show up."

"If you do something more than three times and it has more than three steps, document it."

"Your marketing should attract the ideal client and almost repel the rest."

Key highlights:
Video as an SEO tool: Kirsten explains how video content, especially on platforms like YouTube, can boost local SEO for interior designers, helping them reach clients in their area.

Breaking down tasks for VAs: When hiring a virtual assistant, look for skills that match the specific job—don’t expect them to do everything from bookkeeping to video editing.

SOPs streamline outsourcing: Documenting workflows through SOPs can help onboard new team members more efficiently, allowing interior designers to focus on client-facing work.

Client-specific content strategies: Kirsten shares the importance of targeting content toward your ideal client, so they connect with your messaging and style, avoiding mismatches.

Connect with Kirsten:
Website: Six Figure Business Coaching

YouTube Channel: Six Figure Business Coaching

Free guide: Double Your Income with a Marketing Virtual Assistant (available on the website)

Connect with Masha
Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
FREE GUIDE: 7 strategies to attract affluent clients

Weekly marketing tips

Masha’s Instagram

Masha’s Website

Book a call with Masha
...more
34min
October 23, 2024#37: Create 30 days of content in 90 minutes for your interior design business With Aaron Witnish
Ever feel the pressure of having to constantly think about content creation? You’re not alone. Most designers I know are constantly stressing about it, whether it’s coming up with ideas of what to post or coming up with interesting ways to say what needs to be said in a way that would capture the attention of your audience.
In this episode of Marketing for Designers, Aaron Witnish joins me to share his foolproof system for creating 30 days' worth of original content in just 90 minutes a month. Perfect for busy interior designers, this method helps you stop overthinking and start producing engaging, on-brand content that drives results.
If you’ve been struggling to find time to post consistently, or need help finding fresh ideas to engage your audience, this episode will give you the strategies you need.
Aaron’s system is designed to streamline your content creation process, allowing you to batch-create content while still keeping it authentic, on-brand, and relevant for your ideal clients.
What you’ll learn in this episode:
How to create 30 days of content in just 90 minutes a month

The tools Aaron uses to streamline the content creation process

How to find content ideas that your clients are already searching for

Why video content is key for building authority and trust with your audience

The importance of balancing visual and personal content in your strategy
Memorable quotes:
"People do business with human beings, and that’s where they get the trust transference."

"It's not just about getting in front of everyone. It's about getting in front of the people who can actually become clients."

“You’re much better off getting in front of 10 people who have an urgent desire to get interior design work done than 100,000 people who are just scrolling by.”
Key highlights:
Aaron’s 3-Step System – A straightforward process that helps business owners create a month’s worth of content in just 90 minutes by focusing on video, transcription, and repurposing across platforms.

Why Local Targeting Matters – Aaron explains how hyper-local content can drive more conversions for interior designers, ensuring your content reaches the right people in your service area.

Video Content for Building Trust – Learn why video content is essential for connecting with your audience, building trust, and distinguishing yourself from competitors.

Overcoming the Fear of Video – Aaron shares practical tips on getting comfortable in front of the camera and how to approach video content with authenticity.

Finding Endless Content Ideas – Aaron highlights easy ways to generate content ideas using tools like Google’s “People Also Ask” and vidIQ, ensuring your content addresses what your target clients are already searching for.
Connect with Aaron:
Website: Content Only

Instagram: Aaron Witnish

LinkedIn: Aaron Witnish
Connect with Masha
Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:
FREE GUIDE: 7 strategies to attract affluent clients

Weekly marketing tips

Masha’s Instagram

Masha’s Website

Book a call with Masha
...more
28min

FAQs about Marketing for Designers with Masha Koyen:

How many episodes does Marketing for Designers with Masha Koyen have?

The podcast currently has 57 episodes available.

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