Marketing for Designers with Masha Koyen

#39 Infuse personality into your interior design website to attract dream clients

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Who doesn’t love a designer with personality?! Well, your website should have one too—because interior design websites R us, right? Imagine if your website could greet clients with the same warmth and style as you do in person—now that’s a memorable first impression! When your website shows your true personality, clients feel that instant connection, knowing they’ve found the right fit. Without it, your website can feel like a blank handshake—polite, but missing that spark clients crave. In this episode, we dive into how adding personality to your interior design website is the secret ingredient to connecting with ideal clients, building trust, and inspiring action.


What you’ll learn in this episode:

  • Why personality in website copy is key to building emotional connections
  • Where to infuse personality into your interior design website to stand out
  • How to use your story, conversational tone, and inviting CTAs to engage visitors
  • Practical examples of personality-driven copy for different website pages


    • Memorable quotes:

    • "An interior design website without personality is like showing up to a coffee date in a stiff suit when everyone else is in jeans."
    • "Adding personality gives clients that gut feeling they’re in the right place. It lets them see your quirks, your voice, and what it’s really like to work with you."
    • "When clients connect with you, not just the pretty rooms, they’re way more likely to reach out."
    • “When your interior design website reflects who you are, clients feel it—and that’s when they know they’ve found the right designer.”
    • “Think of your portfolio as more than just pretty photos—tell the stories behind the spaces.”

      • Key highlights:

      • Discover the most powerful spots on your interior design website to infuse your personality for a lasting impression
      • Learn how a simple tone shift can make your services feel more approachable and inviting
      • Find out how storytelling transforms your portfolio from a gallery to a connection point with clients
      • See why sharing your journey can be the game-changer on your About page
      • Get tips on creating CTAs that feel natural and authentic, encouraging clients to reach out


        • Connect with Masha

        Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

      • FREE GUIDE: 7 strategies to attract affluent clients
      • Weekly marketing tips
      • Masha’s Instagram
      • Masha’s Website
      • Book a call with Masha
        • ...more
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        Marketing for Designers with Masha KoyenBy Masha Koyen
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