Marketing for Designers with Masha Koyen

#42 Building confidence, repositioning your brand, and mentorship with Emily Yeates

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What does it take to elevate your design business, attract the right clients, and step into your next level with confidence? The answer is not just one thing. It’s a combination of factors. In this episode, I sit down with an interior designer, Emily Yeates of Urban Revival, a designer who’s completely redefined her brand and built a mentorship program that’s changing the game for other designers. 

Emily shares her journey from flipping houses to running a thriving design studio, the pivotal decisions that shaped her business, what marketing strategies she finds effective, and her no-quit mindset that keeps her moving forward. Whether you’re looking to reposition your brand, grow your confidence, or explore mentorship as a new revenue stream, you’ll love this episode.


What you’ll learn in this episode:

  • The mindset shift that transformed Emily’s business.
  • How to attract the right clients with clear messaging
  • Why mentorship can accelerate your growth as a designer.
  • Practical strategies for balancing marketing as a designer and mentor.
  • The habits that keep Emily focused and successful


    • Episode highlights:

    • Emily’s early career flipping houses and the lessons it taught her about ROI and design.
    • How and why she worked with a branding coach, Rachael Johanson, on repositioning her business and elevate client perceptions.
    • Insights into her mentorship program, designed to help designers implement proven processes.
    • Her approach to hiring team members who align with her goals and vision.
    • The marketing tactics she’s used to expand her reach, from social media to in-person events.
    • Why confidence and clarity in messaging have been key to her success.


      • Memorable quotes:

      • “I didn’t want people talking about me this way. I want them talking about me in a different way and liking me for different reasons.”
      • “We get way fewer calls, but they’re the right calls. And so it’s—we’re no longer attracting the wrong people. We’re attracting the right people, which is like the goal.”
      • “This is not a hobby. It’s not a cute hobby. This is a real-life business, and you need to make money.”
      • “I realized, no, I don’t need more designers. I don’t need more people that think like me. I need people that don’t think like me.”
      • “The celebrity clients are not the good clients. It’s the everyday people that are your good, tried-and-true clients that are going to help you grow your business.”“I realized, no, I don’t need more designers. I don’t need more people that think like me. I need people that don’t think like me.”
      • “The celebrity clients are not the good clients. It’s the everyday people that are your good, tried-and-true clients that are going to help you grow your business.”


        • Connect with Emily:

        • Instagram
        • Website


          • Connect with Masha:

          Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

          • FREE GUIDE: 7 strategies to attract affluent clients
          • Weekly marketing tips
          • Masha’s Instagram
          • Masha’s Website
          • Book a call with Masha
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            Marketing for Designers with Masha KoyenBy Masha Koyen
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