Marketing for Designers with Masha Koyen

#40 Drive more traffic to your interior design website with Barb Davids

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Have you poured time and money into a stunning new website, but the traffic just isn’t showing up? You’re definitely not alone. Many interior designers launch beautiful sites and expect the inquiries to roll in, but then…crickets. Today, I’m chatting with an SEO strategist Barb Davids, who’s here to demystify SEO and make it work for you. She’s sharing super straightforward, game-changing strategies to help you get more traffic, attract the clients you want, and make your website do more than just look nice. If you’ve ever wondered what SEO really means for your business, or how it can help you land more clients, this episode is for you.

What you’ll learn in this episode:

  • The crucial elements of SEO every interior designer should know
  • Why SEO is about more than just “keywords”


  • How to use blogging and content strategy to boost website visibility
  • The power of page titles and meta descriptions in driving clicks
  • When to consider adding paid traffic to your SEO efforts
  • Why tracking metrics matters—and how to do it


    • Key highlights:

    • SEO is about making it easy for search engines to find and understand your content, helping connect you with potential clients through optimized words and structure.
    • Posting even once a month can keep your site fresh and relevant to search engines, increasing the chances of attracting clients searching for solutions you offer.
    • Reuse blog content across social media and other platforms to extend its reach without the pressure of constant new content creation.
    • Page titles and meta descriptions act as “window displays” in search results, encouraging clicks with compelling summaries and calls to action.
    • Knowing which leads convert into actual clients is essential for refining your SEO strategy and maximizing results.
    • While referrals are valuable, avoid over-relying on them by using SEO and organic traffic for a steady stream of leads.


      • Memorable quotes:

      • "SEO is like peanut butter and jelly in my head because if you don’t have the right words on the page, Google is not going to find your website."
      • "You're relying on other people to do your marketing for you [with referrals]."
      • "If somebody saw your window display, it was pretty enough, would they want to click into your website to see what you have to offer?"
      • "It's about making it easy for your client to find you."


        • Connect with Barb:

        • Website
        • Instagram


          • Connect with Masha:

          Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

          • FREE GUIDE: 7 strategies to attract affluent clients
          • Weekly marketing tips
          • Masha’s Instagram
          • Masha’s Website
          • Book a call with Masha
            • ...more
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            Marketing for Designers with Masha KoyenBy Masha Koyen
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