Marketing for Designers with Masha Koyen

#38 Video, SEO, and outsourcing marketing like a PRO with Kirsten Graham

Listen Later

What if the secret to scaling your interior design business is not just creating video content but outsourcing the work? And not just outsourcing to anyone but to a virtual assistant that specializes in marketing? I didn’t even realize there was such a thing as a Marketing Virtual Assistant (VA) until I chatted with today’s guest. 

Today’s episode is a masterclass in getting the help you need without sacrificing quality. 

Kirsten Graham, co-owner of Six-Figure Business Coaching, shares her process for training marketing virtual assistants and creating compelling, SEO-friendly video content that attracts ideal clients.


What you’ll learn in this episode:

  • How to create compelling video content specifically for interior design clients
  • Key elements to consider when hiring a marketing virtual assistant for video, social media, and other marketing tasks
  • The importance of documented SOPs (standard operating procedures) for a smoother outsourcing experience
  • Tips on building a content strategy that resonates with clients and repels those who aren't a good fit
  • Why it’s okay to delegate tasks without knowing every technical detail yourself

    • Memorable quotes from Kirsten:

    • "Let your desire to serve others and help clients overcome your fear and judgment of yourself—just show up."
    • "If you do something more than three times and it has more than three steps, document it."
    • "Your marketing should attract the ideal client and almost repel the rest."


      • Key highlights:

      • Video as an SEO tool: Kirsten explains how video content, especially on platforms like YouTube, can boost local SEO for interior designers, helping them reach clients in their area.
      • Breaking down tasks for VAs: When hiring a virtual assistant, look for skills that match the specific job—don’t expect them to do everything from bookkeeping to video editing.
      • SOPs streamline outsourcing: Documenting workflows through SOPs can help onboard new team members more efficiently, allowing interior designers to focus on client-facing work.
      • Client-specific content strategies: Kirsten shares the importance of targeting content toward your ideal client, so they connect with your messaging and style, avoiding mismatches.


        • Connect with Kirsten:

        • Website: Six Figure Business Coaching
        • YouTube Channel: Six Figure Business Coaching
        • Free guide: Double Your Income with a Marketing Virtual Assistant (available on the website)


          • Connect with Masha

          Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

          • FREE GUIDE: 7 strategies to attract affluent clients
          • Weekly marketing tips
          • Masha’s Instagram
          • Masha’s Website
          • Book a call with Masha
            • ...more
            View all episodesView all episodes
            Download on the App Store
            Marketing for Designers with Masha KoyenBy Masha Koyen
            • 5
            • 5
            • 5
            • 5
            • 5

            5

            7 ratings

            More shows like Marketing for Designers with Masha Koyen

            View all
            The Amy Porterfield Show by Amy Porterfield

            The Amy Porterfield Show

            4,562 Listeners

            A Well-Designed Business® | Interior Design Business Podcast by LuAnn Nigara

            A Well-Designed Business® | Interior Design Business Podcast

            760 Listeners

            The Goal Digger Podcast by Jenna Kutcher

            The Goal Digger Podcast

            12,068 Listeners

            The Kate Show by Socialite Agency

            The Kate Show

            97 Listeners

            Business of Home Podcast by Business of Home, Dennis Scully

            Business of Home Podcast

            380 Listeners

            The goop Podcast by Goop, Inc. and Audacy

            The goop Podcast

            6,660 Listeners

            Designed by Wingnut Social | Interior Design Business by Darla Powell

            Designed by Wingnut Social | Interior Design Business

            240 Listeners

            Dear Alice | Interior Design by Alice Lane

            Dear Alice | Interior Design

            1,462 Listeners

            Resilient by Design with Rebecca Hay by Rebecca Hay

            Resilient by Design with Rebecca Hay

            40 Listeners

            Designed for the Creative Mind by Michelle Lynne

            Designed for the Creative Mind

            46 Listeners

            Trade Tales by Business of Home, Kaitlin Petersen

            Trade Tales

            73 Listeners

            The Mel Robbins Podcast by Mel Robbins

            The Mel Robbins Podcast

            19,372 Listeners

            The Business of Beautiful Spaces, Interior Design Podcast by Laura Thornton, Interior Designer

            The Business of Beautiful Spaces, Interior Design Podcast

            17 Listeners

            The Designer Within - John McClain by John McClain

            The Designer Within - John McClain

            18 Listeners