Marketing for Designers with Masha Koyen

#38 Video, SEO, and outsourcing marketing like a PRO with Kirsten Graham

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What if the secret to scaling your interior design business is not just creating video content but outsourcing the work? And not just outsourcing to anyone but to a virtual assistant that specializes in marketing? I didn’t even realize there was such a thing as a Marketing Virtual Assistant (VA) until I chatted with today’s guest. 

Today’s episode is a masterclass in getting the help you need without sacrificing quality. 

Kirsten Graham, co-owner of Six-Figure Business Coaching, shares her process for training marketing virtual assistants and creating compelling, SEO-friendly video content that attracts ideal clients.


What you’ll learn in this episode:

  • How to create compelling video content specifically for interior design clients
  • Key elements to consider when hiring a marketing virtual assistant for video, social media, and other marketing tasks
  • The importance of documented SOPs (standard operating procedures) for a smoother outsourcing experience
  • Tips on building a content strategy that resonates with clients and repels those who aren't a good fit
  • Why it’s okay to delegate tasks without knowing every technical detail yourself

    • Memorable quotes from Kirsten:

    • "Let your desire to serve others and help clients overcome your fear and judgment of yourself—just show up."
    • "If you do something more than three times and it has more than three steps, document it."
    • "Your marketing should attract the ideal client and almost repel the rest."


      • Key highlights:

      • Video as an SEO tool: Kirsten explains how video content, especially on platforms like YouTube, can boost local SEO for interior designers, helping them reach clients in their area.
      • Breaking down tasks for VAs: When hiring a virtual assistant, look for skills that match the specific job—don’t expect them to do everything from bookkeeping to video editing.
      • SOPs streamline outsourcing: Documenting workflows through SOPs can help onboard new team members more efficiently, allowing interior designers to focus on client-facing work.
      • Client-specific content strategies: Kirsten shares the importance of targeting content toward your ideal client, so they connect with your messaging and style, avoiding mismatches.


        • Connect with Kirsten:

        • Website: Six Figure Business Coaching
        • YouTube Channel: Six Figure Business Coaching
        • Free guide: Double Your Income with a Marketing Virtual Assistant (available on the website)


          • Connect with Masha

          Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

          • FREE GUIDE: 7 strategies to attract affluent clients
          • Weekly marketing tips
          • Masha’s Instagram
          • Masha’s Website
          • Book a call with Masha
            • ...more
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            Marketing for Designers with Masha KoyenBy Masha Koyen
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