Marketing for Designers with Masha Koyen

#12: Above-the-fold essentials on your interior design website


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The above-the-fold portion of your website is your most valuable online real estate. So it’s so important that you utilize every inch of it. 

What is “above-the-fold” on a website anyway? It’s that part of the website where your website visitors first land on and can see without scrolling. Not a wholelotta space, I know! But if your interior design website has only a photo of your work and nothing else, you’ll want to tune into this episode for sure!

There are five elements that I, as a professional messaging strategist and a copywriter for interior designers, consider to be absolutely must-haves on a website.

In this episode, you’ll learn:

  • What is “above-the-fold” and why it’s important
  • The 4 essential elements for your above-the-fold portion of the homepage
  • Examples of what an impactful call to action sounds like
  • The 5th essential element is not a WHAT you should include above-the-fold, but HOW
  • More interior design examples of an effective above-the-fold 
  • You don’t want to miss this episode – subscribe and leave us a review if you love it!

    Need help with your interior design website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers. 

    Masha has a signature framework for writing brand-elevating and data-driven website copy, leveraging audience insights that she collects through YOUR client interviews. 

    The result? Copy that resonates deeply, emotionally, with your dream clients.

    Connect with Masha:

    • Masha’s Instagram
    • Masha’s Website
    • Book a call with Masha
    • Subscribe to receive weekly messaging advice - Masha sends one actionable marketing tip for interior designers EVERY FRIDAY


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      Marketing for Designers with Masha KoyenBy Masha Koyen

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