Marketing for Designers with Masha Koyen

#15 Navigating business rebrand


Listen Later

If you’ve ever considered rebranding your business, this episode is for you. I’m currently completely rebranding my business and that means a brand new website, new messaging, new visual identity, new brand photography, new look and feel. On this episode, I’m sharing what my rebranding journey looks like.

If you're curious about what it takes to rebrand and why you might consider it, you're in the right place.

What you’ll learn on this episode:

  • Discover the unexpected reasons that could prompt a rebrand – it's not just about not liking your logo
  • Learn about the massive shifts that come with targeting a high-end clientele or expanding globally.
  • I'll share some personal revelations on how my business has outgrown its original brand and the strategic moves I'm making to realign it.
  • What I’m covering:

    • I'm taking you behind the scenes of my rebranding process, from the initial internal audits to the creative overhaul of my visual identity.
    • Hear about the strategies I used to delve into my target audience's needs and how this understanding is transforming my business.
    • Plus, I'll give you a sneak peek into the development of my new brand voice and how I'm planning to roll everything out.
    • Teaser:

      We're also talking about the nitty-gritty of website redesigns and what it takes to create a brand that truly stands out. Also…you’ll hear about the branding photoshoot – it's not just about looking good, it's about telling a story.

      Rebranding might be just what your business needs to connect more deeply with your audience and step up your game. Tune in to get inspired and maybe even kickstart your own rebranding journey.

      Don't miss an episode – subscribe and leave us a review if you love it!

      Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

      • Masha’s Instagram
      • Masha’s Website
      • Book a call with Masha


      • Get Masha’s emails >> bite-size messaging, no fluff, actionable tips for interior designers delivered to your inbox EVERY FRIDAY

        ...more
        View all episodesView all episodes
        Download on the App Store

        Marketing for Designers with Masha KoyenBy Masha Koyen

        • 5
        • 5
        • 5
        • 5
        • 5

        5

        7 ratings


        More shows like Marketing for Designers with Masha Koyen

        View all
        The Amy Porterfield Show by Amy Porterfield

        The Amy Porterfield Show

        4,562 Listeners

        A Well-Designed Business® | Interior Design  Business Podcast by LuAnn Nigara

        A Well-Designed Business® | Interior Design Business Podcast

        760 Listeners

        The Goal Digger Podcast by Jenna Kutcher

        The Goal Digger Podcast

        12,070 Listeners

        The Kate Show by Socialite Agency

        The Kate Show

        97 Listeners

        Business of Home Podcast by Business of Home, Dennis Scully

        Business of Home Podcast

        380 Listeners

        The goop Podcast by Goop, Inc. and Audacy

        The goop Podcast

        6,660 Listeners

        Designed by Wingnut Social | Interior Design Business by Darla Powell

        Designed by Wingnut Social | Interior Design Business

        240 Listeners

        Dear Alice | Interior Design by Alice Lane

        Dear Alice | Interior Design

        1,464 Listeners

        Resilient by Design with Rebecca Hay by Rebecca Hay

        Resilient by Design with Rebecca Hay

        40 Listeners

        Designed for the Creative Mind by Michelle Lynne

        Designed for the Creative Mind

        46 Listeners

        Trade Tales by Business of Home, Kaitlin Petersen

        Trade Tales

        73 Listeners

        The Mel Robbins Podcast by Mel Robbins

        The Mel Robbins Podcast

        19,372 Listeners

        The Business of Beautiful Spaces, Interior Design Podcast by Laura Thornton, Interior Designer

        The Business of Beautiful Spaces, Interior Design Podcast

        17 Listeners

        The Designer Within - John McClain by John McClain

        The Designer Within - John McClain

        18 Listeners