Marketing for Designers with Masha Koyen

#7: Unlocking secrets of your website visitors' behavior with Patricia Alix-Villa


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Great website design goes beyond the beautiful aesthetic. To convert visitors on your website, you need a deep understanding of psychological principles (a.k.a. how do they behave online, what information are they looking for, how they make decisions, what do they pay attention to, etc). My guest to talk about all that is Patricia Alix-Villa, the owner of Fancy Girl Design Studio. 

In her role as a brand designer and website designer, Patricia is known for her ability to create visually stunning websites, but her real genius lies in her strategic application of psychological insights to foster engagement and inspire action from site visitors.

Patricia and I have worked on multiple projects together and today I get to chat with her on how she leverages the principles of psychology to get website visitors to take action on your website.

In this episode you’ll learn:

  • How the psychology of user behavior is relevant to web design and content  
  • How your website visitors interact with your messaging
  • How to display information on your core pages
  • What do your prospects look for when visiting your interior design website
  • Tips on effectively guiding your visitor's actions online
  • Connect with Patricia Alix-Villa

    • Instagram
    • Website
    • Tune in for my conversation with Patricia.

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      Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

    • Masha’s Instagram
    • Masha’s Website
    • Book a call with Masha

    • ...more
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      Marketing for Designers with Masha KoyenBy Masha Koyen

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