Marketing for Designers with Masha Koyen

#9: What’s the difference between messaging, copy, and content?

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Let’s talk about the difference between these three marketing terms that interior designers and other people often use interchangeably: messaging, copy, and content. I’m not a fan of “marketing jargon” or “marketing speak” so I want to shed some light on what each one of these terms mean so that you as an interior designer can use them like a PRO marketer.

While they might seem similar and mean the same thing, recognizing how messaging, copy and content all play a unique role in your marketing strategy can really impact your interior design business and how you show up in the eyes of your clients.

What you’ll learn in today’s episode:

  • The difference between messaging, copy and content

  • The WHY, WHAT, and the HOW of your brand
  • Why articulating your messaging strategy is critical and how it’s different from copy and content
  • How copy or copywriting for your interior design website can help establish a deeper emotional connection with your audience

    • What are the different types of content interior designers can use to start a conversation with their audience
    • The role of content in interior design marketing
    • Real-world examples: I’ll share examples of how interior designers can effectively use messaging, copy, and content to differentiate themselves in a crowded market and connect authentically with their audience

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      Need help with your website copy? Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers:

      • Masha’s Instagram

      • Masha’s Website
      • Book a call with Masha


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        Marketing for Designers with Masha KoyenBy Masha Koyen
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