Instagram Reels have become one of the most powerful tools for visibility and engagement, but are you using them effectively? Actually, are you using them at all? In this episode, I sit down with Wendy Hicken, founder of Interior Design Masterclass, to break down how to make Instagram Reels work for your interior design business.

Wendy specializes in helping interior designers turn their Instagram presence into a lead-generating powerhouse. We discuss why Reels outperform other types of content, how to approach video content with confidence, and what common mistakes might be holding you back.

If you’ve been hesitant to jump into Reels or feel like your videos aren’t converting, this episode will give you the clarity and direction you need.

What you’ll learn in this episode:

• Why organic, phone-filmed videos outperform polished, professional videos on Instagram
• The foundational pieces every designer needs before jumping into social media marketing
• The biggest mistakes designers make with Reels—and how to fix them
• How to create engaging Reels without overcomplicating the process
• The importance of storytelling in video content
• Why your Instagram grid still matters and how to make it visually appealing
• How often you really need to be posting Reels for best results

Memorable quotes:

• 💡 “If you start doing the videos right now… those reels on Instagram are really intended to attract new viewers, people who don’t know who you are.”
• 💡 “Your Instagram isn’t a portfolio—it’s a tool to build relationships and connect with potential clients.”
• 💡 “Start with one thing: What do you want your audience to take away from this video? That’s it.”
• 💡 “I think having an aesthetically pleasing grid is really important… It does both—looks beautiful and works for you effectively.”

Key highlights:

• Why foundational marketing strategy matters – Before jumping into social media tactics, Wendy explains why locking in your offer and messaging is essential.
• The power of Instagram Reels – Wendy shares why real videos—those shot casually on your phone—outperform highly produced, professional videos.
• Common mistakes with Reels – From avoiding video content to overthinking production, Wendy highlights the biggest mistakes designers make and how to fix them.
• How to create engaging video content – Learn how to go beyond project photos and bring in storytelling, behind-the-scenes content, and relatable narratives to engage your audience.
• Instagram strategies that work now – Wendy breaks down how to use Reels, carousels, and stories effectively without burning yourself out.

Connect with Wendy Hicken:

• Website:interiordesignmasterclass.ca

• Instagram:@interiordesignmasterclass

Don’t miss this episode packed with strategic insights and actionable takeaways! 🎧

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• GET MASHA’S WEEKLY EMAILS

• Masha’s Instagram
• Masha’s Website
• Book a call with Masha

Don’t miss this episode packed with actionable insights!