Relying solely on social media to attract new clients to your interior design business is a risky move. One algorithm change or platform outage can derail your visibility overnight. That’s why email marketing is so important for interior designers. It’s the one channel you fully control, allowing you to nurture relationships with potential clients and stay top of mind when they’re ready to hire.

In this episode, I sit down with Kendra Corman, a marketing strategist, email expert, and author of Mastering AI in Communications. With over 20 years of experience, including her time as the Jeep Advertising Manager, Kendra now runs H2H Consulting and helps business owners simplify their marketing, leverage AI, and make email work for them. She’s sharing five practical, non-salesy ways interior designers can build an email list that actually generates business.

If you’ve been ignoring email marketing because it feels overwhelming (or worse—like an outdated tactic), this episode will change your mind.

What you’ll learn in this episode:

• Why email marketing is still one of the most effective ways to stay top of mind
• How to grow your email list without feeling like a pushy marketer
• Five places to add an email opt-in link that you’re probably overlooking
• The secret to writing a compelling email sign-up call-to-action (hint: it’s not ‘Join my newsletter’)
• Why your website’s 404 page is an untapped list-building opportunity
• How to leverage social media to grow your list without relying on the algorithm
• Why short, simple lead magnets convert better than long, complicated ones

Memorable quotes from Kendra:

• "Your email list is the only audience you truly own. Social media can disappear overnight, but your emails land directly in your audience’s inbox."
• "Never, ever say ‘Join my newsletter.’ Nobody wants more emails. Tell them what’s in it for them."
• "You don’t need thousands of subscribers to see results. A small, engaged list is way more valuable than a big, unengaged one."
• "Your website’s 404 page is an underrated list-building tool. Don’t let it go to waste."
• "Consistency is key. Whether you email weekly or monthly, set a schedule and stick to it."

Key highlights:

• Why email marketing builds trust better than social media
• The best places to include an email sign-up link that most designers overlook
• How to frame your email list as something valuable (instead of just another newsletter)
• How to use social media strategically to drive email sign-ups
• How to make list-building feel natural through real conversations
• Why a short and simple lead magnet often works better than a detailed guide
• How often to ask people to join your email list on social media without sounding repetitive

Connect with Kendra Corman:

• Website: kendracorman.com
• Instagram: @KendraCormanCoach
• Free resources & lead magnets: kendracorman.com/freebies

Connect with Masha:

Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers:

• FREE GUIDE: 7 strategies to attract affluent clients
• Weekly marketing tips
• Masha’s Instagram
• Masha’s Website
• Book a call with Masha