MegaMinds - E-commerce Growth & Marketing Deep-Dives by Megaphone

$10 Million in 3 Years — Building Australia's #1 Hemp Skincare Brand (Ft. Ollie Watts & Alex Roslaniec, Co-Founders, Hey Bud Skincare)

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After rocketing to $10 million in sales less than 3 years, today Evan Bryce is joined by Ollie Watts and Alex Roslaniec, two of the three masterminds behind Hey Bud Skincare — a wildly popular Australian hemp-based skincare brand.

In this episode, we find out how Hey Bud made their first $100,000, the key moments that helped scale the business, their philosophy and hiring principles; and their approach to manufacturing, product development and creative testing.

Boasting enormous learning on their journey to 100,000+ customers, the boys explore:

  • The first $100k story —
  • “Tripling-down” on one particular new platform —
  • Deliberate expansion from e-commerce to brick-and-mortar —
  • Approach to raising money —
  • Process & validation when launching new products —
  • The importance of both education and community —
  • Ollie’s steadfast 25% COGS ratio —
  • Essential manufacturing guidelines (dos and don’ts) —
  • Tips for a three-founder dynamic —

    • Software mentioned: 

    — OneClick Upsell —

    — Taboola —

    — LinkBy —

    We hope you enjoy the conversation! Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community). We'd love to chat with you! We'd love to chat with you! You can also message Ollie, Alex, Evan and Max on LinkedIn.

    Thinking about getting some advice on how to scale your business? Get in touch with Megaphone for a free strategy session.

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