MegaMinds - E-commerce Growth & Marketing Deep-Dives by Megaphone

Today we're joined by Hannah Gossack — Megaphone USA's Head of Business Development who, unlike most e-commerce geniuses, boasts a unique insight into two very different types of business growth: big-box retail and rapidly-scaling e-commerce.

After working with the likes of Hershey Co and Wholefoods, and then transitioning to a role where she's helped develop dozens of e-commerce brands, Hannah shares her take on:

We hope you enjoy the conversation! Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community). We'd love to chat with you! We'd love to chat with you! You can also message Hannah or Evan on LinkedIn.

Thinking about getting some advice on how to scale your business? Get in touch with Megaphone for a free strategy session.

After rocketing to $10 million in sales less than 3 years, today Evan Bryce is joined by Ollie Watts and Alex Roslaniec, two of the three masterminds behind Hey Bud Skincare — a wildly popular Australian hemp-based skincare brand.

In this episode, we find out how Hey Bud made their first $100,000, the key moments that helped scale the business, their philosophy and hiring principles; and their approach to manufacturing, product development and creative testing.

Boasting enormous learning on their journey to 100,000+ customers, the boys explore:

Software mentioned: 

— OneClick Upsell —

— Taboola —

— LinkBy —

We hope you enjoy the conversation! Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community). We'd love to chat with you! We'd love to chat with you! You can also message Ollie, Alex, Evan and Max on LinkedIn.

Thinking about getting some advice on how to scale your business? Get in touch with Megaphone for a free strategy session.

Ask any of the employees who work with him and they'll yell it from the rooftops: the workplace culture Arjun has created is nothing short of astounding.

Talking all things culture, Evan is joined again by Arjun Shukla, CEO of Megaphone USA whose value-led leadership style has seen him develop a  team that has become the marketing industry's most enviable workplace.

Using strong philosophies as a springboard, Jun dives into:

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We hope you enjoy the conversation! Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community). We'd love to chat with you! We'd love to chat with you! You can also message Arjun and Evan on LinkedIn.

Thinking about getting some advice on how to scale your business? Get in touch with Megaphone for a free strategy session.

A value-packed episode full of vulnerable learnings (successes, failures, regrets and reflections), Evan and Max unpack Megaphone's dramatic rise from start-up to multi-million-dollar superstar.

The boys focus on actionable techniques that move the needle, and discuss how to develop the right mindset and assess priorities as you grow. First and foremost, however, they explain how to position yourself for continuous growth from day one with strong fundamentals.

— Biggest learnings, challenges, failures and regrets along the way

— The different stages of marketing your own business

— Expanding your product/service range (and when to know you're ready)

— Developing robust business models

— Deep dives into every business stage (start-up, rapid growth, industry leader)

We hope you enjoy the conversation! Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community). We'd love to chat with you! We'd love to chat with you! You can also message Max and Evan on LinkedIn.

Today, Evan is joined by Arjun Shukla, CEO of Megaphone USA whose fascinating journey has seen him oversee dozens and dozens of Black Friday and Cyber Monday campaigns and glean a truckload of invaluable insights as a result.

As we approach the most crucial time of the year, knowing where to focus our attention and how to maximise the hype is paramount to success. With that in mind, today’s discussion tackles themes like:

Software mentioned:

Bitclout, Unicorn Ads, Ads Library, Telegram

Jun’s favorite book:

Lessons of History by Ariel Durant and Will Durant)

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We hope you enjoy the conversation! Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community). We'd love to chat with you! We'd love to chat with you! You can also message Arjun and Evan on LinkedIn.

Thinking about getting some advice on how to scale your business? Get in touch with Megaphone for a free strategy session.

The key to a good scroll-stopper? "Bright, condensed, colourful, a bit of movement, product in first frame, contrast, human element." — Jai Howitt, Brand Boostr.

Having produced 1500+ video ads for e-commerce brands, generating over $40 million in sales in the last year alone, Jai Howitt is a wizard when it comes to crafting creatives that convert. Through his growth agency, Brand Boostr, he's helped to scale brands by developing data-backed strategies, focusing on fundamental conversion principles, and testing like crazy.

Full of gold from Jai (and Max and Evan), the conversation dives into:

- The changing landscape of video creatives

- How to stay up to date with trends

- Differentiating yourself with UGC in a saturated market

- Hooks, scroll-stroppers and sparking curiosity

- Key metrics for successful campaigns

Software mentioned: Adobe Creative Suite

We hope you enjoy the conversation! Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community). We'd love to chat with you! We'd love to chat with you! You can also message Max, Jai and Evan on LinkedIn.

Thinking about getting some advice on how to scale your business? Get in touch with Megaphone for a free strategy session.

"It’s better to do it, learn, fail and try again, that to not do it."

Max Hertan and Ben Goodman have taken Silvi to 7 figures in revenue in a matter of months — expanding distribution channels, product range, and team along the way. Today, the co-founders reflect on their journey to date. They unpack the ups and the downs, the secrets to success, and the tactics that helped facilitate rapid growth.

Full of actionable insights, the conversation explores concepts like:

- Major tactics missed by most e-commerce owners

Software mentioned:

Books mentioned:

We hope you enjoy the conversation! Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community). We'd love to chat with you! We'd love to chat with you! You can also message Max, Ben and Evan on LinkedIn.

Thinking about getting some advice on how to scale your business? Get in touch with Megaphone for a free strategy session.

Following up last episode's deep dive into the wacky and wonderful world of life hacks with efficiency master, Max Hertan, today's discussion explores efficiency in the context of the workplace. How can you optimise your routine? How can you achieve more in your work day and crush your to-do list? What can be delegated and automated, and where should you hone your attention?

— The most efficient way to test creatives at scale

— The importance of putting strong processes in place (and when not to)

— Efficient hiring practices (but why you shouldn't rush)

— Focusing on things to do now that will save time in the future

— Why delegation is critical, and how to do so effectively

We hope you enjoy the conversation! Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community). We'd love to chat with you! We'd love to chat with you! You can also message Max and Evan on LinkedIn.

Thinking about getting some advice on how to scale your business? Get in touch with Megaphone for a free strategy session.

A self-proclaimed efficiency master, Max Hertan only eats 2-minute meals, cuts his own hair, can learn any skill in a month, and follows a 14-criteria self-reflection spreadsheet.

In today's fun-filled discussion, Evan quizzes Max about his fascinating journey of optimising his day-to-day efficiency — from sleeping to eating, crushing distractions, and everything in between.

Full of learning from trying every trick in the book to hack his life and his time, Max dives into intriguing themes like:

— Trying to 80/20 everything in life

— Developing highly action-orientated routines

— What to avoid; rather than what to add in

— Leading the healthiest possible life

— The #1 actionable when chasing efficiency: According to Max, it’s the conscious removal of stimulants that are toxic to your brain.

We hope you enjoy the conversation! Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community). We'd love to chat with you! We'd love to chat with you! You can also message Max and Evan on LinkedIn.

Thinking about getting some advice on how to scale your business? Get in touch with Megaphone for a free strategy session.

**Resources mentioned:**

— Try Now (Shopify)

"Move to a 3PL as fast as possible." - Max Hertan

Today in the Megaphone studio, Max and Evan explore the behind-the-scenes world of shipping, unpacking the options, processes, and research needed to best optimise your delivery experience.

Leveraging Max's first-hand experience with rapidly scaling e-commerce brand, Silvi, plus years of overseeing clients' good and bad shipping habits as Megaphone's Director, the boys get stuck into topics like:

— When to use a 3rd Party Logistics (3PL) company VS. When to run shipping in-house

— Streamlining shipping processes with 3PLs (& how to choose the right one)

— Creating the optimal customer experience

— How much shipping should cost relative to the product?

— The right and wrong circumstances to offer FREE shipping.

— Opening local, interstate and international distribution centres

— Testing and validating new markets before committing to international distribution.

**Resources mentioned:**

— Black Cart, Return Magic (for refunds), Gem Pages

We hope you enjoy the conversation! Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community).  We'd love to chat with you! You can also message Max and Evan on LinkedIn.

Thinking about getting some advice on how to scale your business? Get in touch with Megaphone for a free strategy session.