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Generating $40 Million with Creatives — Growing Brands through Video, Current Trends, Creative Testing & Understanding Audience (Ft. Brand Boostr's Jai Howitt)
The key to a good scroll-stopper? "Bright, condensed, colourful, a bit of movement, product in first frame, contrast, human element." — Jai Howitt, Brand Boostr.
Having produced 1500+ video ads for e-commerce brands, generating over $40 million in sales in the last year alone, Jai Howitt is a wizard when it comes to crafting creatives that convert. Through his growth agency, Brand Boostr, he's helped to scale brands by developing data-backed strategies, focusing on fundamental conversion principles, and testing like crazy.
Full of gold from Jai (and Max and Evan), the conversation dives into:
- The changing landscape of video creatives
- How to stay up to date with trends
- Differentiating yourself with UGC in a saturated market
- Hooks, scroll-stroppers and sparking curiosity
- Key metrics for successful campaigns
Software mentioned: Adobe Creative Suite
We hope you enjoy the conversation! Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community). We'd love to chat with you! We'd love to chat with you! You can also message Max, Jai and Evan on LinkedIn.
Thinking about getting some advice on how to scale your business? Get in touch with Megaphone for a free strategy session.
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By MegaMindsThe key to a good scroll-stopper? "Bright, condensed, colourful, a bit of movement, product in first frame, contrast, human element." — Jai Howitt, Brand Boostr.
Having produced 1500+ video ads for e-commerce brands, generating over $40 million in sales in the last year alone, Jai Howitt is a wizard when it comes to crafting creatives that convert. Through his growth agency, Brand Boostr, he's helped to scale brands by developing data-backed strategies, focusing on fundamental conversion principles, and testing like crazy.
Full of gold from Jai (and Max and Evan), the conversation dives into:
- The changing landscape of video creatives
- How to stay up to date with trends
- Differentiating yourself with UGC in a saturated market
- Hooks, scroll-stroppers and sparking curiosity
- Key metrics for successful campaigns
Software mentioned: Adobe Creative Suite
We hope you enjoy the conversation! Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community). We'd love to chat with you! We'd love to chat with you! You can also message Max, Jai and Evan on LinkedIn.
Thinking about getting some advice on how to scale your business? Get in touch with Megaphone for a free strategy session.