MegaMinds - E-commerce Growth & Marketing Deep-Dives by Megaphone

Ecommerce for Hershey Co. — Transitioning legacy businesses to digital, fast-tracking digital growth, and working with giant budgets (Ft. Hannah Gossack)

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Today we're joined by Hannah Gossack — Megaphone USA's Head of Business Development who, unlike most e-commerce geniuses, boasts a unique insight into two very different types of business growth: big-box retail and rapidly-scaling e-commerce.

After working with the likes of Hershey Co and Wholefoods, and then transitioning to a role where she's helped develop dozens of e-commerce brands, Hannah shares her take on:

  • What moves the needle when you're looking to transition from old-school to new school -
  • Marketing lessons learned from working with America's big brands -
  • Fast-tracking and bootstrapping e-commerce due to Covid -
  • Where to (and where not to) focus attention to grow your brand -
  • How e-commerce brands can learn from retail's mistakes -
  • The biggest differences between big brands and start-ups -
  • How to quantify and track data in traditional forms of marketing -
  • Why malleability is vital -

    • We hope you enjoy the conversation! Want to join the discussion? Join our Facebook Community: MegaMinds (E-commerce growth community). We'd love to chat with you! We'd love to chat with you! You can also message Hannah or Evan on LinkedIn.

    Thinking about getting some advice on how to scale your business? Get in touch with Megaphone for a free strategy session.

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