In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Aydin Gür, an Apple Retail Globalization Editor for the Turkish market, to discuss what in-store audits reveal that dashboards can’t, how a perfectly translated survey string once triggered a social media crisis, and why his team has maintained zero escalations since 2018.

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What You’ll Learn

• How to identify when a technically perfect translation still fails in the market
• Why direct communication with store employees and customers replaces dashboard metrics as your primary quality signal
• The contrast between enterprise retail localization and indie game studio workflows
• Building internal mechanisms so errors never reach leadership
• How Turkish, as an agglutinative language, creates unique localization challenges
  
  

Aydin Gür is an Apple Retail Globalization Editor for the Turkish market, bringing over a decade of expertise in managing localization at the intersection of global brand standards and local market realities. With a unique background spanning film translation, game localization, and enterprise retail content, Aydin has reviewed and approved over 10 million words across in-store, digital, and print channels for the Turkish market. His experience directly engaging with store employees and end-users has shaped a pragmatic approach to localization that prioritizes consumer language over formal convention, making him an invaluable resource for professionals navigating the complexities of rapid, high-stakes localization workflows.

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