In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Andy Andersen, Growth Product Manager of International Expansion at Brave, to share practical aspects of scaling multilingual experiences in the age of AI. Andy shares Brave's approach to integrating LLMs strategically into localization workflows, from building prompt libraries to choosing the right content streams for automation.

Talk to an expert: https://crowdin.com/demo-request

Try Crowdin: https://l.crowdin.com/bqh2qNj

What You’ll Learn

• How to strategically implement AI in localization workflows by focusing on specific content types and building proper guardrails
• The framework for scaling localization teams through Language Growth Managers
• Why AI should enhance rather than replace human expertise in localization
• How to structure and manage global teams across 50+ languages while maintaining quality and efficiency
• The Hyper-Localization approach to making products feel truly native in each market
• How to optimize app store presence across multiple languages while balancing ASO potential and translation complexity
  
  

Andy Andersen is the Growth Product Manager of International Expansion at Brave, where he leads localization strategies across more than 50 languages for a user base exceeding 100 million. With over a decade of experience in the localization industry, including significant roles at Tinder and Speechify, Andy specializes in building sustainable international growth programs and scaling localization workflows. He has pioneered innovative approaches to team management, including the development of the Language Growth Manager role, which transforms traditional linguistic positions into strategic growth-focused roles.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Kim Tran, Director of Digital Experience at Riskified, to share insights about the massive multilingual website project that took her team from zero localized content to 396 pages in under two years.

Talk to an expert: https://crowdin.com/demo-request

Try Crowdin: https://l.crowdin.com/bqh2qNj 

What You’ll Learn

• How to select a localization vendor based on key criteria
• How to secure executive buy-in through data-driven presentations and demonstrable ROI metrics
• Why Japanese markets require special attention in localization strategy and direct human translation
• The proven process for managing technical challenges in multilingual website deployment
• How to balance AI translation with human review for optimal content quality
• The essential steps for scaling localization efforts across multiple languages while maintaining quality
• Why proper technical integration and setup are crucial before starting translation work
  
  

Kim Tran is the Director of Digital Experience at Riskified, bringing over 15 years of expertise in web management and development across SaaS and insurance companies. As the project lead for Riskified's multilingual website initiative, she successfully orchestrated a complex localization effort involving multiple departments, external vendors, and regional teams. Her strategic approach to implementing Crowdin as their translation management system, while managing a strict budget and timeline, has resulted in significant growth in international markets, particularly in Japan.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Brett Domeny, a Senior Group Product Manager at Webflow, to discuss how no-code platforms are transforming web development, localization, and international market expansion.

Check the Crowdin x Webflow connector: https://l.crowdin.com/jv8Y2RK

Talk to an expert: https://crowdin.com/demo-request

Try Crowdin: https://l.crowdin.com/bqh2qNj 

What You’ll Learn

• How no-code platforms like Webflow enable comprehensive website localization without sacrificing customization or scalability
• Why the end-to-end localization approach goes beyond simple translation
• How to balance developer resources in a no-code environment while maximizing their strategic value
• The framework for deciding when to build internal solutions versus integrating third-party tools
• Why visual development tools and AI are reshaping how teams create and manage multilingual web experiences
  
  

Brett Domeny is a Senior Group Product Manager at Webflow, where he has spent five years helping build innovative no-code solutions for web development. With vast experience in product management and platform development, he leads strategic initiatives focused on making development capabilities accessible to everyone. Brett specializes in enterprise-level no-code solutions, internationalization, and localization strategies, having helped shape Webflow's end-to-end localization approach.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Elena Sadchikova, Team Lead for Localization and UX Writing at Semrush, and Robbin van Schagen, Owner at TYPE Translations, to share how to implement continuous localization workflows, balance AI with human translation, and leverage integration tools effectively.

Talk to an expert: https://crowdin.com/demo-request

Try Crowdin: https://l.crowdin.com/bqh2qNj 


What You’ll Learn

• How to implement continuous localization workflows across multiple product teams and regular releases
• How to leverage integration ecosystems for streamlined localization
• Why prompt engineering is becoming a critical skill for localization project managers
• How to effectively balance speed and quality in high-volume localization projects
• The evolving role of AI in localization and its impact on translation quality standards
• How to build scalable processes using shared glossaries and translation memories

Elena Sadchikova is Team Lead for Localization and UX Writing at Semrush, where she oversees a team of localization project managers and UX writers managing content across 55+ products. With a strong linguistic background as a former interpreter and translator, Elena has successfully scaled localization processes for one of the world's leading SaaS platforms.

Robbin van Schagen is an independent localization consultant with vast experience in the SaaS industry, including five years at Semrush's localization team. Starting as a translator before transitioning to project management, Robbin specializes in helping companies establish efficient localization processes, with particular expertise in marketing localization and AI implementation.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Mathias Bolt Lesniak, Project Ambassador for TYPO3 Association, to unpack how one of Europe’s leading open-source, community-driven CMS platforms delivers enterprise-grade multilingual content at massive scale.

Talk to an expert: https://crowdin.com/demo-request

Try Crowdin: https://l.crowdin.com/bqh2qNj 

What You’ll Learn

• How open-source CMS platforms can effectively compete with commercial solutions in handling complex multilingual requirements
• Why core multilingual support matters more than add-on solutions for enterprise-scale implementations
• How to leverage community translation efforts while maintaining professional quality standards
• Why cultural adaptation matters as much as language translation in global content management
• How TYPO3's integration with Crowdin enables efficient management of both public and private translation workflows
  
  

Mathias Bolt Lesniak is the Project Ambassador for TYPO3 Association, one of Europe's leading open-source content management systems. With nearly two decades of experience working with TYPO3, he brings vast expertise in multilingual content management and open-source enterprise solutions. As a key figure in the TYPO3 community, Mathias has been instrumental in advancing the platform's localization capabilities, particularly in supporting smaller languages and cultural adaptations.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Simona Kisser, a Technical Translator and Software Localization Specialist, to share insights on how freelance linguists are leveraging advanced technology platforms to deliver higher quality translations while building stronger client relationships.

Talk to an expert: https://crowdin.com/demo-request

Try Crowdin: https://l.crowdin.com/bqh2qNj 

What You’ll Learn

• How context-rich translation environments improve quality and efficiency in software localization
• The key factors that help freelance translators build long-term client relationships in agile environments
• Why direct communication between translators and development teams leads to better localization outcomes
• How to balance productivity and quality when working with continuous localization workflows
• The advantages of working directly with freelance translators versus traditional agency models
• How translation memory and glossary features in modern platforms ensure brand consistency across markets
  
  

Simona Kisser is a freelance technical translator and localization specialist with over 10 years of experience, specializing in software localization and technical translations from English to German. With a background in industrial engineering and specialized translation training, she has developed expertise in delivering high-quality technical and software translations while maintaining brand consistency across markets.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Marco Trombetti, Co-founder and CEO of Translated, to discuss how AI and human expertise can work together to transform the language service industry while maintaining quality and cultural authenticity.

Talk to an expert: https://crowdin.com/demo-request

Try Crowdin: https://l.crowdin.com/bqh2qNj 

What You’ll Learn

• How to balance AI automation with human translation expertise in modern localization workflows
• Why specialized AI models like Lara outperform generic language models for professional translation
• The evolution of translation quality demands across different content types and how to meet them
• How to leverage structured language data to improve AI language models
• Why human translators remain crucial for lesser-resourced languages and cultural adaptation
• How to maintain value in translation services while embracing automation and new pricing models
  
  

Marco Trombetti is the CEO and founder of Translated, a pioneering AI-powered localization company established in 1999. As a visionary leader in language technology, he spearheaded the development of groundbreaking solutions, including MakeCat, ModernMT, and most recently, Lara, an innovative AI model specifically trained on professional translation data. Marco is renowned for successfully combining AI advancement with a human-centric approach, embodied in Translated's motto "We believe in humans."

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Aaron Presley, Co-founder, Owner, and Sr. Localization Architect at OnPurpose Studio, to unpack the human and technical sides of building truly agile, scalable localization systems.

Talk to an expert: https://crowdin.com/demo-requestTry Crowdin: https://l.crowdin.com/bqh2qNj 

What You’ll Learn

• How to bridge the communication gap between localization teams and developers
• Why traditional engineering principles sometimes conflict with localization requirements
• The essential components needed for a successful agile localization infrastructure
• How to avoid common pitfalls when implementing locale codes and language support
• Why system design needs to account for both technical scalability and linguistic complexity
• How to successfully integrate enterprise CMS platforms with modern translation management systems
  
  

Aaron Presley is the Co-founder, Owner, and Sr. Localization Architect at OnPurpose Studio, where he specializes in helping companies optimize their localization tech stack and development processes. With a strong background in software engineering, including significant experience at Nike's globalization team, Aaron brings a unique perspective that bridges the gap between technical development and localization needs. His expertise spans complex integrations, including the recent development of an Adobe Experience Manager connector for Crowdin, demonstrating his ability to solve enterprise-level localization challenges.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Istvan Lengyel, Founder and CEO of BeLazy, to discuss how middleware solutions are democratizing localization technology and enabling more efficient and scalable integration strategies for organizations of all sizes.

Talk to an expert: https://crowdin.com/demo-requestTry Crowdin: https://l.crowdin.com/bqh2qNj 

What You’ll Learn

• Why middleware has been historically overlooked in localization and how it's becoming crucial for agile workflows
• How to leverage middleware for seamless integration between content platforms and translation management systems
• The three key components of effective middleware
• How smaller LSPs can compete with industry giants using middleware solutions
• The role of middleware in creating end-to-end automated localization workflows
• How AI and middleware can work together to enhance project coordination and automation
  
  

Istvan Lengyel is the Founder and CEO of BeLazy, a middleware solution provider specializing in localization technology integration. As a former co-founder of memoQ, Istvan brings vast experience in translation management systems and a deep understanding of localization workflow optimization. Based in Spain, he has emerged as a leading voice in middleware solutions for the localization industry, focusing on creating seamless connections between content platforms and translation management systems.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Dorota Pawlak, an AI for localization consultant and trainer, for a comprehensive walkthrough of Crowdin's most powerful features for streamlining localization workflows.

Talk to an expert: https://crowdin.com/demo-requestTry Crowdin: https://l.crowdin.com/bqh2qNj 

What You’ll Learn

• How to leverage AI-powered pretranslation with custom prompts and fine-tuning to maintain consistent terminology
• The strategic use of continuous fine-tuning to automatically update AI models with new translation memory entries
• How to implement AI-powered proofreading for automated quality checks before human review
• Why custom placeholders are essential for managing dynamic style guides across multiple projects
• How to streamline subtitle translation with integrated video preview features
• The power of Figma integration for seamless design-to-translation workflows
• How to evaluate context sufficiency using AI-powered reports for better translation quality
• Why vector memory databases can enhance translation context and accuracy
  
  

Dorota Pawlak is an AI for Localization Consultant and Trainer based in Amsterdam, bringing over 15 years of experience in technical translation and multilingual computing. Her diverse background includes roles as a translator, localization tester, and university lecturer in website localization. Currently, she specializes in helping small and medium organizations optimize their localization processes through strategic AI implementation. Dorota has made significant contributions to the field through her online courses, including the "Mastering Translation AI" course developed in collaboration with Crowdin.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.