Agile Localization

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Elena Sadchikova, Team Lead for Localization and UX Writing at Semrush, and Robbin van Schagen, Owner at TYPE Translations, to share how to implement continuous localization workflows, balance AI with human translation, and leverage integration tools effectively.

Talk to an expert: https://crowdin.com/demo-request

Try Crowdin: https://l.crowdin.com/bqh2qNj 


What You’ll Learn

• How to implement continuous localization workflows across multiple product teams and regular releases
• How to leverage integration ecosystems for streamlined localization
• Why prompt engineering is becoming a critical skill for localization project managers
• How to effectively balance speed and quality in high-volume localization projects
• The evolving role of AI in localization and its impact on translation quality standards
• How to build scalable processes using shared glossaries and translation memories

Elena Sadchikova is Team Lead for Localization and UX Writing at Semrush, where she oversees a team of localization project managers and UX writers managing content across 55+ products. With a strong linguistic background as a former interpreter and translator, Elena has successfully scaled localization processes for one of the world's leading SaaS platforms.

Robbin van Schagen is an independent localization consultant with vast experience in the SaaS industry, including five years at Semrush's localization team. Starting as a translator before transitioning to project management, Robbin specializes in helping companies establish efficient localization processes, with particular expertise in marketing localization and AI implementation.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.Agile Localization is handcrafted by our friends over at: fame.so 

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Mathias Bolt Lesniak, Project Ambassador for TYPO3 Association, to unpack how one of Europe’s leading open-source, community-driven CMS platforms delivers enterprise-grade multilingual content at massive scale.

Talk to an expert: https://crowdin.com/demo-request

Try Crowdin: https://l.crowdin.com/bqh2qNj 

What You’ll Learn

• How open-source CMS platforms can effectively compete with commercial solutions in handling complex multilingual requirements
• Why core multilingual support matters more than add-on solutions for enterprise-scale implementations
• How to leverage community translation efforts while maintaining professional quality standards
• Why cultural adaptation matters as much as language translation in global content management
• How TYPO3's integration with Crowdin enables efficient management of both public and private translation workflows
  
  

Mathias Bolt Lesniak is the Project Ambassador for TYPO3 Association, one of Europe's leading open-source content management systems. With nearly two decades of experience working with TYPO3, he brings vast expertise in multilingual content management and open-source enterprise solutions. As a key figure in the TYPO3 community, Mathias has been instrumental in advancing the platform's localization capabilities, particularly in supporting smaller languages and cultural adaptations.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.Agile Localization is handcrafted by our friends over at: fame.so 

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Simona Kisser, a Technical Translator and Software Localization Specialist, to share insights on how freelance linguists are leveraging advanced technology platforms to deliver higher quality translations while building stronger client relationships.

Talk to an expert: https://crowdin.com/demo-request

Try Crowdin: https://l.crowdin.com/bqh2qNj 

What You’ll Learn

• How context-rich translation environments improve quality and efficiency in software localization
• The key factors that help freelance translators build long-term client relationships in agile environments
• Why direct communication between translators and development teams leads to better localization outcomes
• How to balance productivity and quality when working with continuous localization workflows
• The advantages of working directly with freelance translators versus traditional agency models
• How translation memory and glossary features in modern platforms ensure brand consistency across markets
  
  

Simona Kisser is a freelance technical translator and localization specialist with over 10 years of experience, specializing in software localization and technical translations from English to German. With a background in industrial engineering and specialized translation training, she has developed expertise in delivering high-quality technical and software translations while maintaining brand consistency across markets.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.Agile Localization is handcrafted by our friends over at: fame.so 

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Marco Trombetti, Co-founder and CEO of Translated, to discuss how AI and human expertise can work together to transform the language service industry while maintaining quality and cultural authenticity.

Talk to an expert: https://crowdin.com/demo-request

Try Crowdin: https://l.crowdin.com/bqh2qNj 

What You’ll Learn

• How to balance AI automation with human translation expertise in modern localization workflows
• Why specialized AI models like Lara outperform generic language models for professional translation
• The evolution of translation quality demands across different content types and how to meet them
• How to leverage structured language data to improve AI language models
• Why human translators remain crucial for lesser-resourced languages and cultural adaptation
• How to maintain value in translation services while embracing automation and new pricing models
  
  

Marco Trombetti is the CEO and founder of Translated, a pioneering AI-powered localization company established in 1999. As a visionary leader in language technology, he spearheaded the development of groundbreaking solutions, including MakeCat, ModernMT, and most recently, Lara, an innovative AI model specifically trained on professional translation data. Marco is renowned for successfully combining AI advancement with a human-centric approach, embodied in Translated's motto "We believe in humans."

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Agile Localization is handcrafted by our friends over at: fame.so 

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Aaron Presley, Co-founder, Owner, and Sr. Localization Architect at OnPurpose Studio, to unpack the human and technical sides of building truly agile, scalable localization systems.

Talk to an expert: https://crowdin.com/demo-requestTry Crowdin: https://l.crowdin.com/bqh2qNj 

What You’ll Learn

• How to bridge the communication gap between localization teams and developers
• Why traditional engineering principles sometimes conflict with localization requirements
• The essential components needed for a successful agile localization infrastructure
• How to avoid common pitfalls when implementing locale codes and language support
• Why system design needs to account for both technical scalability and linguistic complexity
• How to successfully integrate enterprise CMS platforms with modern translation management systems
  
  

Aaron Presley is the Co-founder, Owner, and Sr. Localization Architect at OnPurpose Studio, where he specializes in helping companies optimize their localization tech stack and development processes. With a strong background in software engineering, including significant experience at Nike's globalization team, Aaron brings a unique perspective that bridges the gap between technical development and localization needs. His expertise spans complex integrations, including the recent development of an Adobe Experience Manager connector for Crowdin, demonstrating his ability to solve enterprise-level localization challenges.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.

Agile Localization is handcrafted by our friends over at: fame.so 

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Istvan Lengyel, Founder and CEO of BeLazy, to discuss how middleware solutions are democratizing localization technology and enabling more efficient and scalable integration strategies for organizations of all sizes.

Talk to an expert: https://crowdin.com/demo-requestTry Crowdin: https://l.crowdin.com/bqh2qNj 

What You’ll Learn

• Why middleware has been historically overlooked in localization and how it's becoming crucial for agile workflows
• How to leverage middleware for seamless integration between content platforms and translation management systems
• The three key components of effective middleware
• How smaller LSPs can compete with industry giants using middleware solutions
• The role of middleware in creating end-to-end automated localization workflows
• How AI and middleware can work together to enhance project coordination and automation
  
  

Istvan Lengyel is the Founder and CEO of BeLazy, a middleware solution provider specializing in localization technology integration. As a former co-founder of memoQ, Istvan brings vast experience in translation management systems and a deep understanding of localization workflow optimization. Based in Spain, he has emerged as a leading voice in middleware solutions for the localization industry, focusing on creating seamless connections between content platforms and translation management systems.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.Agile Localization is handcrafted by our friends over at: fame.so 

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Dorota Pawlak, an AI for localization consultant and trainer, for a comprehensive walkthrough of Crowdin's most powerful features for streamlining localization workflows.

Talk to an expert: https://crowdin.com/demo-requestTry Crowdin: https://l.crowdin.com/bqh2qNj 

What You’ll Learn

• How to leverage AI-powered pretranslation with custom prompts and fine-tuning to maintain consistent terminology
• The strategic use of continuous fine-tuning to automatically update AI models with new translation memory entries
• How to implement AI-powered proofreading for automated quality checks before human review
• Why custom placeholders are essential for managing dynamic style guides across multiple projects
• How to streamline subtitle translation with integrated video preview features
• The power of Figma integration for seamless design-to-translation workflows
• How to evaluate context sufficiency using AI-powered reports for better translation quality
• Why vector memory databases can enhance translation context and accuracy
  
  

Dorota Pawlak is an AI for Localization Consultant and Trainer based in Amsterdam, bringing over 15 years of experience in technical translation and multilingual computing. Her diverse background includes roles as a translator, localization tester, and university lecturer in website localization. Currently, she specializes in helping small and medium organizations optimize their localization processes through strategic AI implementation. Dorota has made significant contributions to the field through her online courses, including the "Mastering Translation AI" course developed in collaboration with Crowdin.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.



Agile Localization is handcrafted by our friends over at: fame.so 

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Daniel Finck, Localization Manager, Consultant, and Solutions Architect at Loquatics Consulting, to discuss how to build localization workflows that work inside engineering-driven teams. From replacing Excel chaos with clean automation to aligning devs, designers, and product managers, Daniel shares practical ways to embed localization into agile systems without slowing things down.

What You’ll Learn

• Why transparency beats speed in scaling localization
• How to align localization with product managers, IT, and designers without friction
• What internal reporting setups can help justify investment in better localization
• How to avoid the dreaded Excel export workflow
• When to stick to standard tools and when to customise
• How to build lightweight systems that encourage team-wide adoption
• How Crowdin enables localization engineers to integrate with Figma, GitHub, and custom PM tools
  
  

Daniel Finck is a Localization Manager, Consultant, and Solutions Architect at Loquatics Consulting, with deep expertise in game and entertainment localization. He specialises in designing lean, cross-functional workflows that connect dev, design, and localization teams, especially in Free-to-Play environments. Known for his hands-on approach and sharp reporting skills, Daniel brings together technical precision, language expertise, and business insight to help teams deliver at scale on time, on budget, and without the Excel chaos.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are hereAgile Localization is handcrafted by our friends over at: fame.so 

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Jourik, CTO of Yamagata Europe and Founder of C-Jay International, to discuss how emerging technologies are transforming the localization industry and what professionals need to do to stay competitive in this landscape.

Talk to an expert: https://l.crowdin.com/kvw6vfi?utm_source=podcast&utm_medium=show-notes&utm_campaign=the-agile-localization-podcast-show
Try Crowdin: https://l.crowdin.com/jFw6RJe?utm_source=podcast&utm_medium=show-notes&utm_campaign=the-agile-localization-podcast-show

What You’ll Learn

• How GenAI and LLMs are revolutionizing translation workflows
• Why quality management needs to shift from rule-based systems to context-aware AI solutions
• How to balance human expertise with AI automation in localization workflows
• The importance of focusing on outcome-based objectives rather than traditional quality metrics
• Why engineering capabilities are becoming crucial for implementing AI solutions effectively
• How Crowdin's approach to AI integration enables personalized localization experiences
  
  

Jourik Ciesielski is the CTO of Yamagata Europe and Founder of C-Jay International, bringing vast expertise in language technology consulting, localization engineering, and market research to the localization industry. He specializes in AI integration, quality management systems, and workflow optimization for language service providers. Jourik's practical experience in developing sophisticated localization processes and evaluating market technologies makes him a trusted voice in predicting and preparing for industry disruptions.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.Agile Localization is handcrafted by our friends over at: fame.so 

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Steven Wiseman, Chief Revenue Officer and Co-Owner at WritePoint, to explore a groundbreaking content excellence framework that's revolutionizing how companies approach AI content creation and translation.

Talk to an expert: https://l.crowdin.com/kvw6vfi?utm_source=podcast&utm_medium=show-notes&utm_campaign=the-agile-localization-podcast-show
Try Crowdin: https://l.crowdin.com/jFw6RJe?utm_source=podcast&utm_medium=show-notes&utm_campaign=the-agile-localization-podcast-show

What You’ll Learn

• How the Content Excellence Framework improves AI output
• Why preparing content with translation in mind from the start dramatically reduces localization costs and improves quality
• How to create effective content blueprints that guide AI in generating consistent, high-quality content across languages
• Why verification processes using separate AI projects can catch inconsistencies before human editing
• How to implement the framework gradually through pilot projects and phased adoption
  
  

Steven Wiseman is the Chief Revenue Officer and Co-Owner at WritePoint, bringing over three decades of expertise in documentation and content management. With a background spanning technical documentation and entrepreneurship, he has established himself as a thought leader in content excellence frameworks. Steven's practical framework for structured content has demonstrated significant improvements in content creation efficiency, reducing authoring time by 50-60%.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.Agile Localization is handcrafted by our friends over at: fame.so