Agile Localization

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Rita Prazeres Gonçalves, a Terminology Expert and Founder of The Language Worker, to share why terminology, one of the most critical yet invisible disciplines in localization, is finally getting the attention it deserves.

Talk to an expert: https://crowdin.info/4avcwKU

What You’ll Learn

• What makes a strong terminologist
• Why simply asking AI to generate a glossary is a trap
• How small LSPs can build a minimum viable terminology setup without expensive tools
• Why the industry's growing awareness of terminology may be creating real career opportunities for language professionals willing to go deeper
  
  

Rita Prazeres Gonçalves is a Terminology Expert and Founder of The Language Worker, bringing nearly thirty years of specialized expertise in terminology management, localization workflows, and language quality. With a background in linguistics and academic training as a lexicographer and terminology researcher, she has worked with industry leaders, including Apple, Google, Microsoft, and Cisco, advancing her expertise in enterprise-scale language operations.

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In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Ian Cowley, Technical Writer at Salto, to discuss the often-overlooked role technical writers play in the localization lifecycle.

Talk to an expert: https://crowdin.info/4avcwKU

What You’ll Learn

• How technical writers are becoming context engineers
• Why localization must start in design, not in translation
• How to treat strings as UX decisions
• Why pseudo-localization stress testing prevents costly post-launch failures
• How to implement AI-first translation workflows without sacrificing quality
  
  

Ian Cowley is a Technical Writer at Salto with deep expertise in internationalization and localization workflows. Holding a degree in modern languages and fluent in English, Spanish, and French, Ian brings a multilingual perspective to his work managing localization processes across Angular-based applications. His contributions to open-source initiatives, including Google Season of Docs work on translation workflows for Calibri, demonstrate his commitment to improving global localization practices.

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In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Aydin Gür, an Apple Retail Globalization Editor for the Turkish market, to discuss what in-store audits reveal that dashboards can’t, how a perfectly translated survey string once triggered a social media crisis, and why his team has maintained zero escalations since 2018.

Talk to an expert: https://crowdin.info/4avcwKU

What You’ll Learn

• How to identify when a technically perfect translation still fails in the market
• Why direct communication with store employees and customers replaces dashboard metrics as your primary quality signal
• The contrast between enterprise retail localization and indie game studio workflows
• Building internal mechanisms so errors never reach leadership
• How Turkish, as an agglutinative language, creates unique localization challenges
  
  

Aydin Gür is an Apple Retail Globalization Editor for the Turkish market, bringing over a decade of expertise in managing localization at the intersection of global brand standards and local market realities. With a unique background spanning film translation, game localization, and enterprise retail content, Aydin has reviewed and approved over 10 million words across in-store, digital, and print channels for the Turkish market. His experience directly engaging with store employees and end-users has shaped a pragmatic approach to localization that prioritizes consumer language over formal convention, making him an invaluable resource for professionals navigating the complexities of rapid, high-stakes localization workflows.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.Agile Localization is handcrafted by our friends over at: fame.so 

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Rutva Safi, Senior Technical Writer at Gantner India, to discuss how technical writing and localization must work in parallel to deliver scalable, globally consistent products.

Talk to an expert: https://crowdin.info/4avcwKU

What You’ll Learn

• How to position documentation as a core product component from pre-release through post-release phases
• Why hardware-software systems require documentation to serve as a single source of truth for compatibility, versioning, and feature dependencies
• The practical difference between documenting features and documenting workflows
• How to embed if-then scenario frameworks and real use cases into complex documentation
• The critical distinction between translation and localization
• How to integrate technical writers and translators into product development cycles from day one
  
  

Rutva Safi is a Senior Technical Writer at Gantner India with over 11 years of experience in the IT industry, complemented by expertise as a Google Certified Digital Marketer and practicing lawyer. Her diverse background, spanning roles as a developer, business analyst, and quality analyst, uniquely positions her to bridge the gap between engineering complexity and user comprehension.

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In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Gideon Hod, Director of Product Operations at Turo, to share how localization fits inside a product ops function at a global car-sharing marketplace.

Talk to an expert: https://crowdin.info/4avcwKU

What You’ll Learn

• How to reframe localization as a product operations function that unblocks engineering velocity
• Why moving localization upstream into the design phase eliminates bottlenecks and enables faster engineering cycles
• The critical role of glossaries and brand voice consistency when automating user-generated content translation
• How to build AI translator and proofreader workflows within Crowdin that provide transparency into the translation decision-making process
• Why cultural nuance in tone and feedback styles varies significantly by market
  
  

Gideon Hod is the Director of Product Operations at Turo, a global peer-to-peer car-sharing marketplace operating across multiple languages and markets. With over a decade of experience in product operations, Gideon has developed deep expertise in aligning localization workflows with fast-moving product teams, treating translation quality as a critical business metric rather than a post-development afterthought.

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Agile Localization is handcrafted by our friends over at: fame.so 

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Diego Cresceri, the Founder and CEO of Creative Words, to unpack one of the industry’s most uncomfortable conversations: what happens when the per-word pricing model no longer reflects the value LSPs deliver.

What You’ll Learn

• Why per-word pricing is broken but persistent
• How to shift from selling words to selling judgment and accountability
• The hidden risks of subscription-based localization models
• How to structure governance without creating bureaucracy
• Where to position localization within organizational structures
• How human expertise becomes more valuable, not less
  
  

Diego Cresceri is the Founder and CEO of Creative Words, an Italian language service provider based in Genoa, with over two decades of experience in localization and language services. A trained interpreter by education, he has evolved his career across all operational levels of the localization industry, positioning himself as a strategic thought leader on pricing models, AI-driven localization, and organizational governance.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.


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In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Mewen Page, Lead Gameplay Programmer at Hypixel Studios, to discuss the intersection of game design and localization in the development of Hytale.

What You’ll Learn

• How to design gameplay mechanics that communicate intent without text
• Why establishing shared guidelines and global style documentation is essential when working with volunteer translators and proofreaders
• The iterative value of upvoting and crowdsourced translation suggestions in cloud-based tools like Crowdin
• How to scale community-driven localization gradually across languages rather than all at once
• Why implementing a secondary quality pass through professional localization studios complements community translations
  
  

Mewen Page is the Lead Gameplay Programmer at Hypixel Studios, bringing over a decade of experience in game development and specialized expertise in integrating localization into core gameplay design. With eight years dedicated to Hytale, Mewen has pioneered innovative approaches to making games universally intuitive through design-first communication strategies that minimize text dependency and enhance accessibility. His work bridges the gap between technical gameplay implementation and community-driven localization, demonstrating how continuous live-service games can leverage collaborative translation platforms to maintain quality at scale.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.


Agile Localization is handcrafted by our friends over at: fame.so 

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Jourik Ciesielski, Chief Technology Officer at ELAN Languages, for a sharp, forward-looking conversation on the changing role of translation management systems in the AI era.

What You’ll Learn

• Why assessing TMS maturity means evaluating your vendor's ability to provide building blocks and connectors
• How to stop designing processes around available features and instead implement technology based on your actual workflow needs
• The distinction between enterprise buyer needs and LSP requirements
• How to tie localization quality directly to business metrics
• The critical risk of underestimating the gap between experimentation and scaling
  
  

Jourik Ciesielski is Chief Technology Officer at ELAN Languages, a top-20 global Language Service Provider and the largest LSP in the Belgium, Netherlands, and Luxembourg region. With 15 years of experience in language technology, Jourik brings deep technical expertise in translation management systems, neural machine translation, and enterprise localization architecture. Following the acquisition of his consulting firm by ELAN Languages, he now spearheads technology development and AI strategy, positioning him as a thought leader on how modern enterprises should approach TMS selection and custom AI workflows.

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In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Putri Kumala and Arshaad Mohiadeen of Deriv to discuss how their team moved to fully automated, AI-driven translation workflows across 20+ languages without losing control of quality, brand, or compliance.

What You’ll Learn

• How to structure pre-translation and QA layers in automated workflows
• Why benchmarking AI models against language-specific datasets is non-negotiable
• The practical role of translation memory in hybrid workflows
• How to involve localization early in product design without slowing velocity
• Why redundancy in AI providers is critical for 24/7 operations
• The human-in-the-loop responsibility model that actually scales
  
  

Putri Kumala is the AI Localization Operations Team Lead at Deriv. With two decades of experience in localization, Putri has pioneered the transition from traditional human-led translation workflows to AI-first localization strategies while maintaining rigorous compliance and quality standards. Her expertise lies in balancing automation with human oversight, developing terminology frameworks, and integrating localization early in product design cycles.

Arshaad Mohiadeen is a Senior AI Engineer at Deriv, specializing in large language model implementation and multilingual AI workflows. With deep expertise in prompt engineering, model benchmarking, and quality assurance systems, Arshaad bridges the gap between AI capabilities and localization requirements in highly regulated environments. His work focuses on designing redundant systems, testing AI consistency across languages, and establishing frameworks that protect against hallucinations and model drift.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.


Agile Localization is handcrafted by our friends over at: fame.so 

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Nicola Calabrese, the Founder of Undertow, to dive into how B2B SaaS companies can build structured, scalable localization programs powered by AI.

What You’ll Learn

• The four essential pillars of modern localization programs
• How to identify when your localization setup won't scale
• The minimum viable experience framework for entering new markets
• How translation management systems remain essential
• Why fractional language teams outperform scattered freelancers
  
  

Nicola Calabrese is the Founder of Undertow, a specialist firm helping tech companies build and manage AI-powered localization programs. With over a decade of experience in software localization, SEO localization engineering, and process design, Calabrese brings a strategic perspective grounded in operational excellence. He also hosts The Multilingual Content Podcast, teaches at the Localization Management Academy for Translators Star, and develops educational content on workflow automation and AI agents for the localization industry.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and YouTube Podcasts, instructions on how to do this are here.Agile Localization is handcrafted by our friends over at: fame.so