Market intelligence company CivicScience, along with key strategic partners, today announced the launch of a new media and advertising company, aimed at revolutionizing digital marketing in a privacy-centric future.
The startup will be seeded with an initial investment of $15 million and run by accomplished industry leaders. The new venture is supported by strategic investors including Thomas Tull, founder of Legendary Entertainment, Jeff Wilke, former CEO of Worldwide Consumer at Amazon, and The NPD Group.
The new company will be headed by Doug Lauretano as CEO. A 20-year veteran of media and technology, he brings a breadth of experience from Fortune, CNN, WSJ Digital Network, and, most recently, Media.net, where he led efforts to launch and build a new business as SVP & GM.
CivicScience CEO John Dick gives us the whole story of how the new company (with a placeholder name of "NewCo") is incredibly well positioned because of CivicScience's scale and the "responsibly-farmed" way it collects data to power a new era of ethical, privacy-first digital advertising.
Built on CivicScience's fast-growing, industry-leading market intelligence platform, the new company will leverage first-party, privacy-compliant data from over 100 million survey respondents and relationships with hundreds of leading digital publishers and Fortune 500 advertisers who use the CivicScience platform. As privacy regulations and the elimination of third-party cookies accelerate, the company is uniquely positioned to deliver ethical, consumer-friendly advertising on the open web.