This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Natalie Kent chat about debranding—the process of simplifying a logo and visual language. This episode's will dive into questions like: Is debranding a just a trend? Why are more and more brands simplifying their logo and systems?  

The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep.

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

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