A podcast from the teams at Focus Lab and Odi, global B2B brand agencies building brands that lead and inspire.
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Focus On Brand episodes:
September 10, 2024The Debrief: Brand Architecture + Zapier Acquisition with NoCodeOps In this episode of The Debrief, we are sitting down with our pal Philip Lakin, former CEO and co-founder of NoCodeOps. What do we mean by former, you ask? Well, a few weeks back our friends at NoCodeOps were acquired by "their favorite player in the space" — Zapier.
Focus Lab CEO, Bill Kenney, sits down with Phil to relive their rebrand experience with us from two years ago and discuss how the brand has helped get them to where they are today. They touch on topics such as:
👉 The strategy behind making tough brand architecture decisions
👉 The success behind a community-based approach as a SaaS company
👉 How the brand investment helped with the Zapier acquisition
And so much more!
---
NoCodeOps / Zapier Acquisition Press Release: https://www.nocodeops.com/zapier
NoCodeOps Case Study: https://focuslab.agency/work/nocodeops
...more August 20, 2024In Conversation: Category Design, Brand Narratives, and Beyond with John Rougeux Join us in our latest episode of In Conversation as we chat with John Rougeux — founder of Flag & Frontier, a company that specializes in narrative design and execution.
In this episode, John and host Bill Kenney break down various category design strategies, discuss how to find c-suite alignment without taking away autonomy from the larger team, dig into what the right mindset is to have when approaching a big brand change, and so much more.Whether you're a business owner, marketer, or creative we think you'll find some valuable insights from John!---Learn more about Flag & Frontier:👉 https://www.flagandfrontier.com/Subscribe to John's newsletter, The Narrative Field Guide:👉 https://www.narrativefieldguide.com/subscribe...more July 24, 2024In Conversation: B2B Brand Marketing with Palmer Houchins - G2's Head of Marketing Calling all B2B marketing professionals out there — our latest episode of In Conversation is not one you'll want to skip. Today we're sitting down with Palmer Houchins, currently Head of Marketing at G2 (maybe you'v heard of it).
In our latest episode, Palmer and Bill dive into Palmer's early days at MailChimp, the tricky science of measuring brand ROI, the future of B2B marketing, and so much more!
A huge thank you to Palmer for joining us on the podcast and for sharing so many nuggets of wisdom.
Resources:
- 2030 B2B Trends Report from the LinkedIn B2B Institute
- Exit Five B2B Marketing Community
- Palmer's LinkedIn Post on B2B Branding
...more July 09, 2024The Debrief: PolyAI As an AI company who was building their premium product well before the big AI boom, PolyAI recognized that their previous brand did not represent the level of power and maturity they had achieved — it was time to level up.
It was a pleasure to have Kylie Whitehead, Senior Director of Marketing and Brand at PolyAI, sit down with Focus Lab CEO Bill Kenney to reflect on their rebrand project with our team. Tune is as they discuss PolyAI's choice to reposition their company prior to finding a rebrand partner, the major benefits of transparency in a rebrand project, the importance of getting your C-suite on board, and so much more.Click here to view more of our work with PolyAI....more June 26, 2024The Debrief: Illoominus Rewind to 2022 when we were still gearing up for Odi, our sister agency purpose-built for startups. In order to drum up some excitement, we ran a giveaway — a free brand project for one lucky (soon-to-be) client.
The winner of that giveaway was no other than Noelle London, founder and CEO of Illoominus, a company focused on simplifying HR tech stacks in order to transform organizations into people-first workplaces.Tune in to our latest episode as Noelle and Bill sit down to discuss how it felt to be the first ever Odi project, how the B2B landscape is becoming more humanized, and Noelle's approach to making brand decisions that would grow with her business goals.- View the full Illoominus case study
- Learn more about what Noelle + team are doing at Illoominus
...more June 06, 2024In Conversation: Naming Lucid (and Beyond) with Lexicon Branding We're back at it again with David Placek, founder of Lexicon Branding. This time we dive into the idea of sustainability in when it comes to brand naming, specifically focusing on Lexicon's role in naming Lucid, a luxury EV car, as well as Mainspring, Subaru Outback, and beyond!
You don't want to miss this episode as we get into the weeds of creating value through brand names, the approach behind brand naming, and David's excellent advice for founders in the process of choosing their company's name (we promise it's not "call Lexicon").Learn more about Lexicon Branding: https://www.lexiconbranding.com/...more May 22, 2024The Debrief: Investing in Brand w/ Ryan Masuga Get excited: we've got a brand new Odi Debrief episode! Odi is a B2B brand agency built from the team at Focus Lab specifically to serve early-stage startups.
You won't want to miss this episode as we sit down with Ryan Masuga, owner of Masuga, a web development company that has been around for 17 years and recently made the bold and brave decision to rethink their brand after a hard economic year for so many service-based businesses.Tune is as Ryan and Bill discuss what Ryan's approach to investing in brand, his best advice for founders considering a brand investment, how impactful the new brand has been for his business even after just two months.Check out the Masuga case study: https://odibrand.agency/work/masugaLearn more about Masuga: https://www.gomasuga.com/Resources mentioned in this episode:The Bureau of Digital: https://bureauofdigital.com/Conquer Your Rebrand: https://conqueryourrebrand.com/---Odi is a B2B brand agency serving the unique demands of early-stage startups. Created by the global brand experts at Focus Lab.https://odibrand.agency
Looking for a brand agency? We would love to hear from you.Email us: [email protected]...more May 08, 2024In Conversation: Ecosystem-Led Growth with Bob Moore It's not everyday we get to sit down with someone who quite literally "wrote the book" on a topic. But today, we can say that as we recently sat down with Bob Moore, co-founder and CEO of Crossbeam and author of the bestselling book, Ecosystem-Led Growth.
For all of our sales and marketing professionals, if you have been interested in learning how Ecosystem-Led Growth (ELG) can help your business grow — this podcast episode is for you.Tune in to our conversation with Bob as we cover topics such as where the idea of ecosystem-led growth came from, whether it will replace current go-to-market strategies, and how ELG works to create a system of quality AND quantity.Resources mentioned in this episode:Bob Moore's Website: https://www.robertjmoore.com/Buy Ecosystem-Led Growth: https://www.amazon.com/Ecosystem-Led-...Learn more about Crossbeam: https://www.crossbeam.com/00:00 - Introduction
06:43 - Where did the term ecosystem-led growth come from?11:57 - Unpacking why ecosystem-led growth efforts are GTM efforts15:41 - Do you expect ELG to replace a collection of marketing/sales strategies that already exist?20:16 - Would you have been able to identify the need for ELG had you not founded your two previous businesses?25:42 - How ecosystem-led growth creates a world of quality AND quantity.29:21 - Why would people not use ecosystem-led growth methods?32:43 - Crossbeam Branding Highlights35:20 - Where to learn more about Ecosystem-Led Growth and Crossbeam—Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.FOLLOW US:► Instagram► LinkedIn► Dribbble► Focus Lab WebsiteLooking for a brand agency? We would love to hear from you. Email us: [email protected]...more April 23, 2024Insights: The Gift of Good Feedback For creative work, we find that “good feedback” means “effective feedback.” That means hearing what isn’t working, AND what is. We’ve got some tips for you, or your clients, to get beyond “I don’t like it” and onto effective, actionable feedback.
Justin Sims, a Project Manager at Focus Lab, reads his blog “The Gift of Good Feedback by Justin Sims and Amy Nance.”
...more April 17, 2024The Debrief: Nori In honor of Earth Day and with a very timely rebrand, we have Senior Marketing Manager at Nori, Heidi Sloane, on the show to discuss their experience partnering with us on their new identity.
For context, Nori is on a mission to scale the carbon removal industry, with the ultimate goal of reversing climate change. With a fully-integrated approach to creating, managing and selling verified carbon removals they seek to simplify a complicated market while increasing transparency, trust, efficiency, and impact.Tune is as Heidi and Bill discuss how Nori knew they were ready to elevate their brand, the biggest challenges and rewards of the project, and a few hidden gems of the Odi process that ended up being a pleasant surprise.Case study coming soon — stay tuned!Learn more about Nori: https://nori.com/00:00 - Intro
04:25 - How did you know it was time to invest in brand?10:10 - What were you looking for in a rebrand partner?13:23 - What was the most challenging part of the rebrand?18:00 - The rewards and ROI of the Nori rebrand21:50 - Odi Process Highlights: SMIT (Single Most Important Thing) and Brand Attributes27:45 - What advice do you have for someone approaching a rebrand?-
Odi is a B2B brand agency serving the unique demands of early-stage startups. Created by the global brand experts at Focus Lab.► https://odibrand.agencyLooking for a brand agency? We would love to hear from you.Email us: [email protected]...more
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